---
title: "Aesop vs L'Occitane: Which is searched more?"
description: "Which is more popular in search, Aesop or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bath-and-body-stores/compare/aesop-vs-loccitane"
publisher: "Brandwave"
---

# Aesop vs L'Occitane: Which is searched more?

Which is more popular in search, Aesop or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aesop and L'Occitane
- **Competitive set**: Bath, body and cosmetics stores
- **Market**: Global
- **Month measured**: Sep 2026
- **Aesop Share of Search**: 20.1%
- **L'Occitane Share of Search**: 29.8%

## Which is more popular in search, Aesop or L'Occitane?

- In September 2026, L'Occitane had more branded searches than Aesop among bath, body and cosmetics stores worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Aesop’s 823K, and held a 29.8% Share of Search versus Aesop’s 20.1%.
- L'Occitane was ahead of Aesop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 20.5% to 20.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 25% to 29.8%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

- In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
- In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
- In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.

## Month by month

| Month | Aesop estimated searches | Aesop Share of Search | Aesop rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 20.5% | 3 | 1.2M | 25% | 2 |
| Nov 2025 | 1.5M | 20.1% | 3 | 2.2M | 29.9% | 2 |
| Dec 2025 | 1.5M | 17.5% | 3 | 2.7M | 31.9% | 2 |
| Jan 2026 | 1M | 20% | 3 | 1.5M | 30% | 2 |
| Feb 2026 | 823K | 21.6% | 3 | 1.2M | 32% | 1 |
| Mar 2026 | 1M | 22.8% | 3 | 1.2M | 27.8% | 2 |
| Apr 2026 | 823K | 20.9% | 3 | 1.2M | 31% | 1 |
| May 2026 | 823K | 20.9% | 3 | 1.2M | 31% | 1 |
| Jun 2026 | 823K | 21.6% | 3 | 1.2M | 32% | 1 |
| Jul 2026 | 823K | 21.6% | 3 | 1.2M | 32% | 1 |
| Aug 2026 | 823K | 20.9% | 3 | 1.2M | 31% | 1 |
| Sep 2026 | 823K | 20.1% | 3 | 1.2M | 29.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aesop’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aesop**: Measured on the search term “aesop”.
- **L'Occitane**: Measured on the search term “l occitane”.

- [Aesop profile](/demand/global-en/brands/aesop)
- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aesop or L'Occitane?

In September 2026, L'Occitane had more branded searches than Aesop among bath, body and cosmetics stores worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Aesop’s 823K, and held a 29.8% Share of Search versus Aesop’s 20.1%.

## Cite this page

Brandwave. "Aesop vs L'Occitane: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bath-and-body-stores/compare/aesop-vs-loccitane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-and-body-stores/compare/aesop-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.