---
title: "Bath, body and cosmetics stores: Which are searched most?"
description: "Compare the bath, body and skincare stores people buy gifts and treats from. Share of Search among Lush, L'Occitane, Aesop and The Body Shop, the bath, body and cosmetics stores Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bath-and-body-stores"
publisher: "Brandwave"
---

# Bath, body and cosmetics stores: Which are searched most?

Compare the bath, body and skincare stores people buy gifts and treats from. Share of Search among Lush, L'Occitane, Aesop and The Body Shop, the bath, body and cosmetics stores Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bath, body and cosmetics stores
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lush, 36.6%

## Which brand is most popular in search among bath, body and cosmetics stores worldwide?

- In September 2026, Lush was the most searched among bath, body and cosmetics stores worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set.
- L'Occitane is in 2nd place, 6.8 percentage points behind at 29.8% Share of Search.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide decreased from 37.6% to 36.6%.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide increased from 25% to 29.8%.
- Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide decreased from 16.9% to 13.4%.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 39% in December 2025 and was lowest at 31% in April 2026.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 32% in February 2026 and was lowest at 25% in October 2025.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 22.8% in March 2026 and was lowest at 17.5% in December 2025.
- Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 17.1% in April 2026 and was lowest at 11.6% in December 2025.
- Across the 12 months ending September 2026, Aesop held steady: its estimated Share of Search among bath, body and cosmetics stores worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lush vs L'Occitane: compare search popularity](/demand/global-en/compare/loccitane-vs-lush): 36.6% against 29.8% Share of Search.
- [Lush vs Aesop: compare search popularity](/demand/global-en/compare/aesop-vs-lush): 36.6% against 20.1% Share of Search.
- [Lush vs The Body Shop: compare search popularity](/demand/global-en/compare/lush-vs-the-body-shop): 36.6% against 13.4% Share of Search.
- [L'Occitane vs Aesop: compare search popularity](/demand/global-en/compare/aesop-vs-loccitane): 29.8% against 20.1% Share of Search.
- [L'Occitane vs The Body Shop: compare search popularity](/demand/global-en/compare/loccitane-vs-the-body-shop): 29.8% against 13.4% Share of Search.
- [Aesop vs The Body Shop: compare search popularity](/demand/global-en/compare/aesop-vs-the-body-shop): 20.1% against 13.4% Share of Search.

## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

- In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
- In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
- In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
- In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lush | 36.6% | 1.5M | +23.0% | Lush |
| 2 | L'Occitane | 29.8% | 1.2M | 0.0% | L'Occitane |
| 3 | Aesop | 20.1% | 823K | 0.0% | Aesop |
| 4 | The Body Shop | 13.4% | 550K | -18.3% | The Body Shop |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lush | 1.8M | 37.6% | 1 |
| Oct 2025 | L'Occitane | 1.2M | 25% | 2 |
| Oct 2025 | Aesop | 1M | 20.5% | 3 |
| Oct 2025 | The Body Shop | 823K | 16.9% | 4 |
| Nov 2025 | Lush | 2.7M | 36.6% | 1 |
| Nov 2025 | L'Occitane | 2.2M | 29.9% | 2 |
| Nov 2025 | Aesop | 1.5M | 20.1% | 3 |
| Nov 2025 | The Body Shop | 1M | 13.4% | 4 |
| Dec 2025 | Lush | 3.4M | 39% | 1 |
| Dec 2025 | L'Occitane | 2.7M | 31.9% | 2 |
| Dec 2025 | Aesop | 1.5M | 17.5% | 3 |
| Dec 2025 | The Body Shop | 1M | 11.6% | 4 |
| Jan 2026 | Lush | 1.8M | 36.6% | 1 |
| Jan 2026 | L'Occitane | 1.5M | 30% | 2 |
| Jan 2026 | Aesop | 1M | 20% | 3 |
| Jan 2026 | The Body Shop | 673K | 13.5% | 4 |
| Feb 2026 | L'Occitane | 1.2M | 32% | 1 |
| Feb 2026 | Lush | 1.2M | 32% | 2 |
| Feb 2026 | Aesop | 823K | 21.6% | 3 |
| Feb 2026 | The Body Shop | 550K | 14.4% | 4 |
| Mar 2026 | Lush | 1.5M | 34.1% | 1 |
| Mar 2026 | L'Occitane | 1.2M | 27.8% | 2 |
| Mar 2026 | Aesop | 1M | 22.8% | 3 |
| Mar 2026 | The Body Shop | 673K | 15.3% | 4 |
| Apr 2026 | L'Occitane | 1.2M | 31% | 1 |
| Apr 2026 | Lush | 1.2M | 31% | 2 |
| Apr 2026 | Aesop | 823K | 20.9% | 3 |
| Apr 2026 | The Body Shop | 673K | 17.1% | 4 |
| May 2026 | L'Occitane | 1.2M | 31% | 1 |
| May 2026 | Lush | 1.2M | 31% | 2 |
| May 2026 | Aesop | 823K | 20.9% | 3 |
| May 2026 | The Body Shop | 673K | 17.1% | 4 |
| Jun 2026 | L'Occitane | 1.2M | 32% | 1 |
| Jun 2026 | Lush | 1.2M | 32% | 2 |
| Jun 2026 | Aesop | 823K | 21.6% | 3 |
| Jun 2026 | The Body Shop | 550K | 14.4% | 4 |
| Jul 2026 | L'Occitane | 1.2M | 32% | 1 |
| Jul 2026 | Lush | 1.2M | 32% | 2 |
| Jul 2026 | Aesop | 823K | 21.6% | 3 |
| Jul 2026 | The Body Shop | 550K | 14.4% | 4 |
| Aug 2026 | L'Occitane | 1.2M | 31% | 1 |
| Aug 2026 | Lush | 1.2M | 31% | 2 |
| Aug 2026 | Aesop | 823K | 20.9% | 3 |
| Aug 2026 | The Body Shop | 673K | 17.1% | 4 |
| Sep 2026 | Lush | 1.5M | 36.6% | 1 |
| Sep 2026 | L'Occitane | 1.2M | 29.8% | 2 |
| Sep 2026 | Aesop | 823K | 20.1% | 3 |
| Sep 2026 | The Body Shop | 550K | 13.4% | 4 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **L'Occitane**: Measured on the search term “l occitane”.
- **Lush**: Measured on the search term “lush”.
- **The Body Shop**: Measured on the search term “the body shop”.

- [Aesop](/demand/global-en/brands/aesop)
- [L'Occitane](/demand/global-en/brands/loccitane)
- [Lush](/demand/global-en/brands/lush)
- [The Body Shop](/demand/global-en/brands/the-body-shop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bath, body and cosmetics stores worldwide?

In September 2026, Lush was the most searched among bath, body and cosmetics stores worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bath, body and cosmetics stores: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bath-and-body-stores

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bath-and-body-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.