--- title: "Bass guitars: Which brands are most popular in search?" description: "Compare the bass guitars shoppers choose between. Share of Search among Yamaha, Fender, Ibanez, Music Man, Schecter and Squier, the bass guitars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bass-guitars" publisher: "Brandwave" --- # Bass guitars: Which brands are most popular in search? Compare the bass guitars shoppers choose between. Share of Search among Yamaha, Fender, Ibanez, Music Man, Schecter and Squier, the bass guitars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bass guitars - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Yamaha, 83.4% ## Which brand is most popular in search among bass guitars worldwide? - In August 2026, Yamaha was the most searched among bass guitars worldwide, with an estimated 4.1M branded searches and 83.4% estimated Share of Search within this set. - Fender is in 2nd place, 74.2 percentage points behind at 9.2% Share of Search. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among bass guitars worldwide increased from 81.4% to 83.4%. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide decreased from 10.9% to 9.2%. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among bass guitars worldwide peaked at 83.6% in July 2026 and was lowest at 79.3% in June 2026. - Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide peaked at 10.9% in October 2025 and was lowest at 9.1% in March 2026. - Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among bass guitars worldwide peaked at 7.1% in June 2026 and was lowest at 4% in October 2025. - Across the 11 months ending August 2026, Music Man rose from 5th to 4th among bass guitars worldwide. - Across the 11 months ending August 2026, Schecter fell from 4th to 5th among bass guitars worldwide. - Across the 11 months ending August 2026, Ibanez and Squier held steady: their estimated Share of Search among bass guitars worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Fender: compare search popularity](/demand/global-en/compare/fender-vs-yamaha): 83.4% against 9.2% Share of Search. - [Yamaha vs Ibanez: compare search popularity](/demand/global-en/compare/ibanez-vs-yamaha): 83.4% against 4.1% Share of Search. - [Fender vs Ibanez: compare search popularity](/demand/global-en/compare/fender-vs-ibanez): 9.2% against 4.1% Share of Search. ## How did search popularity change for bass guitars worldwide in August 2026? - Fender’s estimated Share of Search among bass guitars worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in August 2026. - In August 2026, Music Man rose from 5th to 4th among bass guitars worldwide. - In August 2026, Schecter fell from 4th to 5th among bass guitars worldwide. - Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 83.4% | 4.1M | 0.0% | Yamaha | | 2 | Fender | 9.2% | 450K | 0.0% | Fender | | 3 | Ibanez | 4.1% | 201K | 0.0% | Ibanez | | 4 | Music Man | 1.2% | 60.5K | +22.2% | Music Man | | 5 | Schecter | 1.2% | 60.5K | 0.0% | Schecter | | 6 | Squier | 0.83% | 40.5K | 0.0% | Squier | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yamaha | 4.1M | 81.4% | 1 | | Oct 2025 | Fender | 550K | 10.9% | 2 | | Oct 2025 | Ibanez | 201K | 4% | 3 | | Oct 2025 | Schecter | 74K | 1.5% | 4 | | Oct 2025 | Music Man | 60.5K | 1.2% | 5 | | Oct 2025 | Squier | 49.5K | 0.99% | 6 | | Nov 2025 | Yamaha | 4.1M | 80.7% | 1 | | Nov 2025 | Fender | 550K | 10.8% | 2 | | Nov 2025 | Ibanez | 246K | 4.9% | 3 | | Nov 2025 | Schecter | 74K | 1.5% | 4 | | Nov 2025 | Music Man | 60.5K | 1.2% | 5 | | Nov 2025 | Squier | 49.5K | 0.98% | 6 | | Dec 2025 | Yamaha | 4.1M | 80.5% | 1 | | Dec 2025 | Fender | 550K | 10.8% | 2 | | Dec 2025 | Ibanez | 246K | 4.8% | 3 | | Dec 2025 | Music Man | 74K | 1.5% | 4 | | Dec 2025 | Schecter | 74K | 1.5% | 5 | | Dec 2025 | Squier | 49.5K | 0.97% | 6 | | Jan 2026 | Yamaha | 4.1M | 79.6% | 1 | | Jan 2026 | Fender | 550K | 10.7% | 2 | | Jan 2026 | Ibanez | 301K | 5.9% | 3 | | Jan 2026 | Music Man | 74K | 1.4% | 4 | | Jan 2026 | Schecter | 74K | 1.4% | 5 | | Jan 2026 | Squier | 49.5K | 0.96% | 6 | | Feb 2026 | Yamaha | 4.1M | 83.2% | 1 | | Feb 2026 | Fender | 450K | 9.2% | 2 | | Feb 2026 | Ibanez | 201K | 4.1% | 3 | | Feb 2026 | Schecter | 74K | 1.5% | 4 | | Feb 2026 | Music Man | 60.5K | 1.2% | 5 | | Feb 2026 | Squier | 40.5K | 0.82% | 6 | | Mar 2026 | Yamaha | 5M | 82.9% | 1 | | Mar 2026 | Fender | 550K | 9.1% | 2 | | Mar 2026 | Ibanez | 301K | 5% | 3 | | Mar 2026 | Schecter | 74K | 1.2% | 4 | | Mar 2026 | Music Man | 60.5K | 1% | 5 | | Mar 2026 | Squier | 49.5K | 0.82% | 6 | | Apr 2026 | Yamaha | 4.1M | 83.2% | 1 | | Apr 2026 | Fender | 450K | 9.2% | 2 | | Apr 2026 | Ibanez | 201K | 4.1% | 3 | | Apr 2026 | Schecter | 74K | 1.5% | 4 | | Apr 2026 | Music Man | 60.5K | 1.2% | 5 | | Apr 2026 | Squier | 40.5K | 0.82% | 6 | | May 2026 | Yamaha | 4.1M | 79.9% | 1 | | May 2026 | Fender | 550K | 10.8% | 2 | | May 2026 | Ibanez | 301K | 5.9% | 3 | | May 2026 | Schecter | 74K | 1.4% | 4 | | May 2026 | Music Man | 60.5K | 1.2% | 5 | | May 2026 | Squier | 40.5K | 0.79% | 6 | | Jun 2026 | Yamaha | 4.1M | 79.3% | 1 | | Jun 2026 | Fender | 550K | 10.7% | 2 | | Jun 2026 | Ibanez | 368K | 7.1% | 3 | | Jun 2026 | Schecter | 60.5K | 1.2% | 4 | | Jun 2026 | Music Man | 49.5K | 0.96% | 5 | | Jun 2026 | Squier | 40.5K | 0.79% | 6 | | Jul 2026 | Yamaha | 4.1M | 83.6% | 1 | | Jul 2026 | Fender | 450K | 9.2% | 2 | | Jul 2026 | Ibanez | 201K | 4.1% | 3 | | Jul 2026 | Schecter | 60.5K | 1.2% | 4 | | Jul 2026 | Music Man | 49.5K | 1% | 5 | | Jul 2026 | Squier | 40.5K | 0.83% | 6 | | Aug 2026 | Yamaha | 4.1M | 83.4% | 1 | | Aug 2026 | Fender | 450K | 9.2% | 2 | | Aug 2026 | Ibanez | 201K | 4.1% | 3 | | Aug 2026 | Music Man | 60.5K | 1.2% | 4 | | Aug 2026 | Schecter | 60.5K | 1.2% | 5 | | Aug 2026 | Squier | 40.5K | 0.83% | 6 | | Sep 2026 | Fender | — | — | — | | Sep 2026 | Ibanez | — | — | — | | Sep 2026 | Music Man | — | — | — | | Sep 2026 | Schecter | — | — | — | | Sep 2026 | Squier | — | — | — | | Sep 2026 | Yamaha | — | — | — | ## What is being compared - **Fender**: Measured on the search term “fender”. - **Ibanez**: Measured on the search term “ibanez”. - **Music Man**: Measured on the search term “music man”. - **Schecter**: Measured on the search term “schecter”. - **Squier**: Measured on the search term “squier”. - **Yamaha**: Measured on the search term “yamaha”. - [Fender](/demand/global-en/brands/fender) - [Ibanez](/demand/global-en/brands/ibanez) - [Music Man](/demand/global-en/brands/music-man) - [Schecter](/demand/global-en/brands/schecter) - [Squier](/demand/global-en/brands/squier) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bass guitars worldwide? In August 2026, Yamaha was the most searched among bass guitars worldwide, with an estimated 4.1M branded searches and 83.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bass guitars: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bass-guitars This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bass-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.