--- title: "Basketball brands: Which are searched most?" description: "Compare the basketball brands players buy. Share of Search among Nike, Baden, Spalding, Molten and Wilson, the basketball brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/basketball-brands" publisher: "Brandwave" --- # Basketball brands: Which are searched most? Compare the basketball brands players buy. Share of Search among Nike, Baden, Spalding, Molten and Wilson, the basketball brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Basketball brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Nike, 96.8% ## Which brand is most popular in search among basketball brands worldwide? - In August 2026, Nike was the most searched among basketball brands worldwide, with an estimated 20.4M branded searches and 96.8% estimated Share of Search within this set. - Baden is in 2nd place, 94.7 percentage points behind at 2.1% Share of Search. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide decreased from 97.4% to 96.8%. - Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide increased from 1.4% to 2.1%. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide peaked at 98.3% in November 2025 and was lowest at 96.6% in July 2026. - Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide peaked at 2.1% in June 2026 and was lowest at 0.97% in November 2025. - Across the 11 months ending August 2026, Spalding, Molten and Wilson held steady: their estimated Share of Search among basketball brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Nike vs Baden: compare search popularity](/demand/global-en/compare/baden-vs-nike): 96.8% against 2.1% Share of Search. ## How did search popularity change for basketball brands worldwide in August 2026? - In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%. - In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide. - Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026. - Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nike | 96.8% | 20.4M | 0.0% | Nike | | 2 | Baden | 2.1% | 450K | +22.3% | Baden | | 3 | Spalding | 0.64% | 135K | 0.0% | Spalding | | 4 | Molten | 0.35% | 74K | -63.2% | Molten | | 5 | Wilson | 0.04% | 8.1K | +22.7% | Wilson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nike | 20.4M | 97.4% | 1 | | Oct 2025 | Baden | 301K | 1.4% | 2 | | Oct 2025 | Spalding | 135K | 0.64% | 3 | | Oct 2025 | Molten | 90.5K | 0.43% | 4 | | Oct 2025 | Wilson | 9.9K | 0.05% | 5 | | Nov 2025 | Nike | 30.4M | 98.3% | 1 | | Nov 2025 | Baden | 301K | 0.97% | 2 | | Nov 2025 | Spalding | 110K | 0.36% | 3 | | Nov 2025 | Molten | 90.5K | 0.29% | 4 | | Nov 2025 | Wilson | 9.9K | 0.03% | 5 | | Dec 2025 | Nike | 24.9M | 98% | 1 | | Dec 2025 | Baden | 301K | 1.2% | 2 | | Dec 2025 | Spalding | 110K | 0.43% | 3 | | Dec 2025 | Molten | 90.5K | 0.36% | 4 | | Dec 2025 | Wilson | 8.1K | 0.03% | 5 | | Jan 2026 | Nike | 24.9M | 97.9% | 1 | | Jan 2026 | Baden | 301K | 1.2% | 2 | | Jan 2026 | Molten | 110K | 0.43% | 3 | | Jan 2026 | Spalding | 110K | 0.43% | 4 | | Jan 2026 | Wilson | 8.1K | 0.03% | 5 | | Feb 2026 | Nike | 20.4M | 97.6% | 1 | | Feb 2026 | Baden | 301K | 1.4% | 2 | | Feb 2026 | Spalding | 110K | 0.53% | 3 | | Feb 2026 | Molten | 90.5K | 0.43% | 4 | | Feb 2026 | Wilson | 9.9K | 0.05% | 5 | | Mar 2026 | Nike | 24.9M | 97.6% | 1 | | Mar 2026 | Baden | 368K | 1.4% | 2 | | Mar 2026 | Spalding | 135K | 0.53% | 3 | | Mar 2026 | Molten | 90.5K | 0.35% | 4 | | Mar 2026 | Wilson | 8.1K | 0.03% | 5 | | Apr 2026 | Nike | 20.4M | 97.1% | 1 | | Apr 2026 | Baden | 368K | 1.8% | 2 | | Apr 2026 | Spalding | 135K | 0.64% | 3 | | Apr 2026 | Molten | 90.5K | 0.43% | 4 | | Apr 2026 | Wilson | 8.1K | 0.04% | 5 | | May 2026 | Nike | 20.4M | 97.1% | 1 | | May 2026 | Baden | 368K | 1.8% | 2 | | May 2026 | Spalding | 135K | 0.64% | 3 | | May 2026 | Molten | 90.5K | 0.43% | 4 | | May 2026 | Wilson | 8.1K | 0.04% | 5 | | Jun 2026 | Nike | 20.4M | 96.8% | 1 | | Jun 2026 | Baden | 450K | 2.1% | 2 | | Jun 2026 | Spalding | 135K | 0.64% | 3 | | Jun 2026 | Molten | 74K | 0.35% | 4 | | Jun 2026 | Wilson | 8.1K | 0.04% | 5 | | Jul 2026 | Nike | 20.4M | 96.6% | 1 | | Jul 2026 | Baden | 368K | 1.7% | 2 | | Jul 2026 | Molten | 201K | 0.95% | 3 | | Jul 2026 | Spalding | 135K | 0.64% | 4 | | Jul 2026 | Wilson | 6.6K | 0.03% | 5 | | Aug 2026 | Nike | 20.4M | 96.8% | 1 | | Aug 2026 | Baden | 450K | 2.1% | 2 | | Aug 2026 | Spalding | 135K | 0.64% | 3 | | Aug 2026 | Molten | 74K | 0.35% | 4 | | Aug 2026 | Wilson | 8.1K | 0.04% | 5 | | Sep 2026 | Baden | — | — | — | | Sep 2026 | Molten | — | — | — | | Sep 2026 | Nike | — | — | — | | Sep 2026 | Spalding | — | — | — | | Sep 2026 | Wilson | — | — | — | ## What is being compared - **Baden**: Measured on the search term “baden”. - **Molten**: Measured on the search term “molten”. - **Nike**: Measured on the search term “nike”. - **Spalding**: Measured on the search term “spalding”. - **Wilson**: Measured on the search term “wilson padel”. - [Baden](/demand/global-en/brands/baden) - [Molten](/demand/global-en/brands/molten) - [Nike](/demand/global-en/brands/nike) - [Spalding](/demand/global-en/brands/spalding) - [Wilson](/demand/global-en/brands/wilson) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among basketball brands worldwide? In August 2026, Nike was the most searched among basketball brands worldwide, with an estimated 20.4M branded searches and 96.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Basketball brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/basketball-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/basketball-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.