---
title: "Ariat vs Carhartt: Which is searched more?"
description: "Which is more popular in search, Ariat or Carhartt? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/base-layer-brands/compare/ariat-vs-carhartt"
publisher: "Brandwave"
---

# Ariat vs Carhartt: Which is searched more?

Which is more popular in search, Ariat or Carhartt? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ariat and Carhartt
- **Competitive set**: Base layer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ariat Share of Search**: 39.9%
- **Carhartt Share of Search**: 26.7%

## Which is more popular in search, Ariat or Carhartt?

- In September 2026, Ariat had more branded searches than Carhartt among base layer brands worldwide. Ariat was estimated to have 673K branded searches compared to Carhartt’s 450K, and held a 39.9% Share of Search versus Carhartt’s 26.7%.
- The lead changed hands once in the 12 months ending September 2026: Ariat took it in February 2026.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among base layer brands worldwide moved from 29.4% to 39.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among base layer brands worldwide moved from 35.9% to 26.7%, and its estimated monthly branded searches moved from 823K to 450K.

## How did search popularity change for base layer brands worldwide in September 2026?

- In September 2026, Carhartt gained estimated Share of Search among base layer brands worldwide, from 16.4% to 26.7%.
- In September 2026, Ariat lost estimated Share of Search among base layer brands worldwide, from 44.9% to 39.9%.

## Month by month

| Month | Ariat estimated searches | Ariat Share of Search | Ariat rank | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 29.4% | 2 | 823K | 35.9% | 1 |
| Nov 2025 | 1M | 25.7% | 2 | 1.5M | 38.5% | 1 |
| Dec 2025 | 1M | 25.5% | 2 | 1.5M | 38.2% | 1 |
| Jan 2026 | 673K | 25.1% | 2 | 823K | 30.7% | 1 |
| Feb 2026 | 550K | 29.4% | 1 | 450K | 24.1% | 2 |
| Mar 2026 | 673K | 43.9% | 1 | 301K | 19.6% | 2 |
| Apr 2026 | 673K | 49.9% | 1 | 201K | 14.9% | 3 |
| May 2026 | 673K | 52% | 1 | 165K | 12.8% | 3 |
| Jun 2026 | 673K | 54.2% | 1 | 165K | 13.3% | 3 |
| Jul 2026 | 550K | 48.4% | 1 | 165K | 14.5% | 3 |
| Aug 2026 | 673K | 44.9% | 1 | 246K | 16.4% | 2 |
| Sep 2026 | 673K | 39.9% | 1 | 450K | 26.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ariat’s and Carhartt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ariat**: Measured on the search term “ariat”.
- **Carhartt**: Measured on the search term “carhartt jacket”.

- [Ariat profile](/demand/global-en/brands/ariat)
- [Carhartt profile](/demand/global-en/brands/carhartt)
- [All base layer brands worldwide](/demand/global-en/categories/base-layer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ariat or Carhartt?

In September 2026, Ariat had more branded searches than Carhartt among base layer brands worldwide. Ariat was estimated to have 673K branded searches compared to Carhartt’s 450K, and held a 39.9% Share of Search versus Carhartt’s 26.7%.

## Cite this page

Brandwave. "Ariat vs Carhartt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/base-layer-brands/compare/ariat-vs-carhartt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/base-layer-brands/compare/ariat-vs-carhartt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.