---
title: "Barcode printer brands: Which are searched most?"
description: "Compare the barcode printer brands people buy. Share of Search among Brother, DYMO, Brady and Zebra, the barcode printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/barcode-printer-brands"
publisher: "Brandwave"
---

# Barcode printer brands: Which are searched most?

Compare the barcode printer brands people buy. Share of Search among Brother, DYMO, Brady and Zebra, the barcode printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Barcode printer brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Brother, 50.7%

## Which brand is most popular in search among barcode printer brands worldwide?

- In September 2026, Brother was the most searched among barcode printer brands worldwide, with an estimated 201K branded searches and 50.7% estimated Share of Search within this set.
- DYMO is in 2nd place, 3.7 percentage points behind at 47% Share of Search.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide increased from 45.6% to 50.7%.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide decreased from 51.2% to 47%.
- Across the 12 months ending September 2026, Brady’s estimated Share of Search among barcode printer brands worldwide decreased from 2.2% to 1.7%.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among barcode printer brands worldwide peaked at 55.4% in July 2026 and was lowest at 45.6% in October 2025.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode printer brands worldwide peaked at 51.2% in October 2025 and was lowest at 41.8% in July 2026.
- Across the 12 months ending September 2026, Brother rose from 2nd to 1st among barcode printer brands worldwide.
- Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among barcode printer brands worldwide.
- Across the 12 months ending September 2026, Zebra held steady: its estimated Share of Search among barcode printer brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Brother vs DYMO: compare search popularity](/demand/global-en/compare/brother-vs-dymo): 50.7% against 47% Share of Search.

## How did search popularity change for barcode printer brands worldwide in September 2026?

- In September 2026, DYMO gained estimated Share of Search among barcode printer brands worldwide, from 44.6% to 47%.
- In September 2026, Brother lost estimated Share of Search among barcode printer brands worldwide, from 52.8% to 50.7%.
- Estimated monthly branded searches for Zebra worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
- Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brother | 50.7% | 201K | 0.0% | Brother |
| 2 | DYMO | 47% | 186K | +9.7% | DYMO |
| 3 | Brady | 1.7% | 6.6K | 0.0% | Brady |
| 4 | Zebra | 0.73% | 2.9K | -19.4% | Zebra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DYMO | 185K | 51.2% | 1 |
| Oct 2025 | Brother | 165K | 45.6% | 2 |
| Oct 2025 | Brady | 8.1K | 2.2% | 3 |
| Oct 2025 | Zebra | 3.6K | 0.99% | 4 |
| Nov 2025 | DYMO | 178K | 50.4% | 1 |
| Nov 2025 | Brother | 165K | 46.7% | 2 |
| Nov 2025 | Brady | 6.6K | 1.9% | 3 |
| Nov 2025 | Zebra | 3.6K | 1% | 4 |
| Dec 2025 | DYMO | 173K | 49.8% | 1 |
| Dec 2025 | Brother | 165K | 47.6% | 2 |
| Dec 2025 | Brady | 5.4K | 1.6% | 3 |
| Dec 2025 | Zebra | 3.6K | 1% | 4 |
| Jan 2026 | Brother | 201K | 50% | 1 |
| Jan 2026 | DYMO | 191K | 47.5% | 2 |
| Jan 2026 | Brady | 6.6K | 1.6% | 3 |
| Jan 2026 | Zebra | 3.6K | 0.89% | 4 |
| Feb 2026 | Brother | 165K | 48.6% | 1 |
| Feb 2026 | DYMO | 161K | 47.5% | 2 |
| Feb 2026 | Brady | 8.1K | 2.4% | 3 |
| Feb 2026 | Zebra | 5.4K | 1.6% | 4 |
| Mar 2026 | Brother | 165K | 48.8% | 1 |
| Mar 2026 | DYMO | 161K | 47.7% | 2 |
| Mar 2026 | Brady | 8.1K | 2.4% | 3 |
| Mar 2026 | Zebra | 3.6K | 1.1% | 4 |
| Apr 2026 | Brother | 165K | 50.4% | 1 |
| Apr 2026 | DYMO | 152K | 46.3% | 2 |
| Apr 2026 | Brady | 6.6K | 2% | 3 |
| Apr 2026 | Zebra | 4.4K | 1.3% | 4 |
| May 2026 | Brother | 165K | 50.4% | 1 |
| May 2026 | DYMO | 152K | 46.3% | 2 |
| May 2026 | Brady | 6.6K | 2% | 3 |
| May 2026 | Zebra | 4.4K | 1.3% | 4 |
| Jun 2026 | Brother | 165K | 52.8% | 1 |
| Jun 2026 | DYMO | 138K | 44.2% | 2 |
| Jun 2026 | Brady | 6.6K | 2.1% | 3 |
| Jun 2026 | Zebra | 2.9K | 0.93% | 4 |
| Jul 2026 | Brother | 201K | 55.4% | 1 |
| Jul 2026 | DYMO | 152K | 41.8% | 2 |
| Jul 2026 | Brady | 6.6K | 1.8% | 3 |
| Jul 2026 | Zebra | 3.6K | 0.99% | 4 |
| Aug 2026 | Brother | 201K | 52.8% | 1 |
| Aug 2026 | DYMO | 170K | 44.6% | 2 |
| Aug 2026 | Brady | 6.6K | 1.7% | 3 |
| Aug 2026 | Zebra | 3.6K | 0.94% | 4 |
| Sep 2026 | Brother | 201K | 50.7% | 1 |
| Sep 2026 | DYMO | 186K | 47% | 2 |
| Sep 2026 | Brady | 6.6K | 1.7% | 3 |
| Sep 2026 | Zebra | 2.9K | 0.73% | 4 |

## What is being compared

- **Brady**: Measured on the search term “brady labels”.
- **Brother**: Measured on the search term “brother printer”.
- **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure.
- **Zebra**: Measured on the search term “zebra barcode printer”.

- [Brady](/demand/global-en/brands/brady)
- [Brother](/demand/global-en/brands/brother)
- [DYMO](/demand/global-en/brands/dymo)
- [Zebra](/demand/global-en/brands/zebra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among barcode printer brands worldwide?

In September 2026, Brother was the most searched among barcode printer brands worldwide, with an estimated 201K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Barcode printer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/barcode-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barcode-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.