--- title: "Avery vs Zebra: Which is searched more?" description: "Which is more popular in search, Avery or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Barcode labels brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/barcode-labels-brands/compare/avery-vs-zebra" publisher: "Brandwave" --- # Avery vs Zebra: Which is searched more? Which is more popular in search, Avery or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Barcode labels brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avery and Zebra - **Competitive set**: Barcode labels brands - **Market**: Global - **Month measured**: Sep 2026 - **Avery Share of Search**: 40.8% - **Zebra Share of Search**: 14% ## Which is more popular in search, Avery or Zebra? - In September 2026, Avery had more branded searches than Zebra among barcode labels brands worldwide. Avery was estimated to have 168K branded searches compared to Zebra’s 57.6K, and held a 40.8% Share of Search versus Zebra’s 14%. - Avery was ahead of Zebra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avery’s estimated Share of Search among barcode labels brands worldwide moved from 45.2% to 40.8%, and its estimated monthly branded searches moved from 206K to 168K. - Across the 12 months ending September 2026, Zebra’s estimated Share of Search among barcode labels brands worldwide moved from 14.2% to 14%, and its estimated monthly branded searches moved from 64.5K to 57.6K. ## How did search popularity change for barcode labels brands worldwide in September 2026? - In September 2026, DYMO overtook Avery to become the leader among barcode labels brands worldwide, with 45.2% estimated Share of Search. - In September 2026, Avery lost estimated Share of Search among barcode labels brands worldwide, from 47.3% to 40.8%. - Estimated monthly branded searches for Zebra worldwide fell 10.7% over 12 measured months, from 64.5K to 57.6K in September 2026. ## Month by month | Month | Avery estimated searches | Avery Share of Search | Avery rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 206K | 45.2% | 1 | 64.5K | 14.2% | 3 | | Nov 2025 | 169K | 41.7% | 2 | 58.3K | 14.4% | 3 | | Dec 2025 | 252K | 52.1% | 1 | 58.3K | 12.1% | 3 | | Jan 2026 | 168K | 39.8% | 2 | 63.8K | 15.1% | 3 | | Feb 2026 | 138K | 39% | 2 | 55.2K | 15.6% | 3 | | Mar 2026 | 168K | 43.3% | 1 | 59.1K | 15.2% | 3 | | Apr 2026 | 168K | 45% | 1 | 54.1K | 14.5% | 3 | | May 2026 | 168K | 45% | 1 | 54.2K | 14.5% | 3 | | Jun 2026 | 138K | 42.4% | 2 | 49.1K | 15.1% | 3 | | Jul 2026 | 138K | 40.2% | 2 | 53.5K | 15.6% | 3 | | Aug 2026 | 205K | 47.3% | 1 | 58.5K | 13.5% | 3 | | Sep 2026 | 168K | 40.8% | 2 | 57.6K | 14% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Avery’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avery**: Measured on the search terms “avery barcode”, “avery barcode label”, “avery label” and “avery label maker”, summed into one figure. - **Zebra**: Measured on the search terms “zebra barcode labels”, “zebra barcode printer”, “zebra highlighter”, “zebra label”, “zebra label printer”, “zebra label printing” and “zebra pen”, summed into one figure. - [Avery profile](/demand/global-en/brands/avery) - [Zebra profile](/demand/global-en/brands/zebra) - [All barcode labels brands worldwide](/demand/global-en/categories/barcode-labels-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Avery or Zebra? In September 2026, Avery had more branded searches than Zebra among barcode labels brands worldwide. Avery was estimated to have 168K branded searches compared to Zebra’s 57.6K, and held a 40.8% Share of Search versus Zebra’s 14%. ## Cite this page Brandwave. "Avery vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/barcode-labels-brands/compare/avery-vs-zebra This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barcode-labels-brands/compare/avery-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.