--- title: "Barcode labels brands: Which are searched most?" description: "Compare the barcode labels brands people buy. Share of Search among DYMO, Avery and Zebra, the barcode labels brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/barcode-labels-brands" publisher: "Brandwave" --- # Barcode labels brands: Which are searched most? Compare the barcode labels brands people buy. Share of Search among DYMO, Avery and Zebra, the barcode labels brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Barcode labels brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: DYMO, 52.5% ## Which brand is most popular in search among barcode labels brands worldwide? - In September 2026, DYMO was the most searched among barcode labels brands worldwide, with an estimated 186K branded searches and 52.5% estimated Share of Search within this set. - Avery is in 2nd place, 5.1 percentage points behind at 47.4% Share of Search. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode labels brands worldwide increased from 47.3% to 52.5%. - Across the 12 months ending September 2026, Avery’s estimated Share of Search among barcode labels brands worldwide decreased from 52.6% to 47.4%. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode labels brands worldwide peaked at 53.8% in February 2026 and was lowest at 40.7% in December 2025. - Across the 12 months ending September 2026, Avery’s estimated Share of Search among barcode labels brands worldwide peaked at 59.3% in December 2025 and was lowest at 46.1% in February 2026. - Across the 12 months ending September 2026, DYMO rose from 2nd to 1st among barcode labels brands worldwide. - Across the 12 months ending September 2026, Avery fell from 1st to 2nd among barcode labels brands worldwide. - Across the 12 months ending September 2026, Zebra held steady: its estimated Share of Search among barcode labels brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [DYMO vs Avery: compare search popularity](/demand/global-en/compare/avery-vs-dymo): 52.5% against 47.4% Share of Search. ## How did search popularity change for barcode labels brands worldwide in September 2026? - In September 2026, DYMO overtook Avery to become the leader among barcode labels brands worldwide, with 52.5% estimated Share of Search. - In September 2026, Avery lost estimated Share of Search among barcode labels brands worldwide, from 54.7% to 47.4%. - Estimated monthly branded searches for Zebra worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DYMO | 52.5% | 186K | +9.7% | DYMO | | 2 | Avery | 47.4% | 168K | -17.9% | Avery | | 3 | Zebra | 0.04% | 140 | 0.0% | Zebra | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Avery | 206K | 52.6% | 1 | | Oct 2025 | DYMO | 185K | 47.3% | 2 | | Oct 2025 | Zebra | 260 | 0.07% | 3 | | Nov 2025 | DYMO | 178K | 51.2% | 1 | | Nov 2025 | Avery | 169K | 48.7% | 2 | | Nov 2025 | Zebra | 210 | 0.06% | 3 | | Dec 2025 | Avery | 252K | 59.3% | 1 | | Dec 2025 | DYMO | 173K | 40.7% | 2 | | Dec 2025 | Zebra | 170 | 0.04% | 3 | | Jan 2026 | DYMO | 191K | 53.2% | 1 | | Jan 2026 | Avery | 168K | 46.8% | 2 | | Jan 2026 | Zebra | 210 | 0.06% | 3 | | Feb 2026 | DYMO | 161K | 53.8% | 1 | | Feb 2026 | Avery | 138K | 46.1% | 2 | | Feb 2026 | Zebra | 170 | 0.06% | 3 | | Mar 2026 | Avery | 168K | 51% | 1 | | Mar 2026 | DYMO | 161K | 48.9% | 2 | | Mar 2026 | Zebra | 260 | 0.08% | 3 | | Apr 2026 | Avery | 168K | 52.6% | 1 | | Apr 2026 | DYMO | 152K | 47.3% | 2 | | Apr 2026 | Zebra | 140 | 0.04% | 3 | | May 2026 | Avery | 168K | 52.6% | 1 | | May 2026 | DYMO | 152K | 47.4% | 2 | | May 2026 | Zebra | 170 | 0.05% | 3 | | Jun 2026 | DYMO | 138K | 49.9% | 1 | | Jun 2026 | Avery | 138K | 49.8% | 2 | | Jun 2026 | Zebra | 720 | 0.26% | 3 | | Jul 2026 | DYMO | 152K | 52.3% | 1 | | Jul 2026 | Avery | 138K | 47.6% | 2 | | Jul 2026 | Zebra | 260 | 0.09% | 3 | | Aug 2026 | Avery | 205K | 54.7% | 1 | | Aug 2026 | DYMO | 170K | 45.3% | 2 | | Aug 2026 | Zebra | 140 | 0.04% | 3 | | Sep 2026 | DYMO | 186K | 52.5% | 1 | | Sep 2026 | Avery | 168K | 47.4% | 2 | | Sep 2026 | Zebra | 140 | 0.04% | 3 | ## What is being compared - **Avery**: Measured on the search terms “avery barcode”, “avery barcode label”, “avery label” and “avery label maker”, summed into one figure. - **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure. - **Zebra**: Measured on the search term “zebra barcode labels”. - [Avery](/demand/global-en/brands/avery) - [DYMO](/demand/global-en/brands/dymo) - [Zebra](/demand/global-en/brands/zebra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among barcode labels brands worldwide? In September 2026, DYMO was the most searched among barcode labels brands worldwide, with an estimated 186K branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Barcode labels brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/barcode-labels-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barcode-labels-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.