--- title: "Square Appointments vs Vagaro: Which is more popular?" description: "Is Square Appointments or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbershop software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/barbershop-software/compare/square-appointments-vs-vagaro" publisher: "Brandwave" --- # Square Appointments vs Vagaro: Which is more popular? Is Square Appointments or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbershop software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Square Appointments and Vagaro - **Competitive set**: Barbershop software - **Market**: Global - **Month measured**: Oct 2026 - **Square Appointments Share of Search**: 3.2% - **Vagaro Share of Search**: 19.6% ## Is Square Appointments or Vagaro more popular in search? - In October 2026, Vagaro had more branded searches than Square Appointments among barbershop software worldwide. Vagaro had about 165,000 branded searches, while Square Appointments had 27,100. Vagaro made up 19.6% of all barbershop software searches we track, and Square Appointments accounted for 3.2%. - Vagaro was ahead of Square Appointments in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Square Appointments’ share of searches among barbershop software worldwide held steady at 3.2%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K. ## Top barbershop software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square Appointments and Vagaro were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Square Appointments was listed before Vagaro in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Squire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | theCut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Square Appointments | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vagaro | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Barberly | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | StyleSeat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about barbershop software - Asked ChatGPT "Which barbershop software should I use?": 1. Squire, 2. Booksy, 3. Square Appointments, 4. Vagaro - Asked ChatGPT "What are the best barbershop booking systems?": 1. Squire, 2. Booksy, 3. Square Appointments, 4. Vagaro, 5. theCut - Asked ChatGPT "What's the best barbershop software for a shop with several barbers?": 1. Squire, 2. Booksy, 3. Vagaro, 4. Square Appointments - Searched Google, AI Overview "barber app": 1. theCut, 2. Squire, 3. Booksy, 4. Barberly - Searched Google, AI Overview "barber booking app": 1. theCut, 2. Booksy, 3. Squire, 4. Barberly Not named in any answer: StyleSeat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for barbershop software worldwide in October 2026? - In October 2026, Square Appointments gained share of searches among barbershop software worldwide, from 2.7% to 3.2%. ## How has branded search for Square Appointments and Vagaro changed worldwide over the last 12 months? | Month | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 27.1K | 3.2% | 4 | 165K | 19.6% | 2 | | Dec 2025 | 22.2K | 2.7% | 4 | 165K | 19.7% | 2 | | Jan 2026 | 33.1K | 3.7% | 4 | 201K | 22.7% | 2 | | Feb 2026 | 27.1K | 3.2% | 4 | 165K | 19.6% | 2 | | Mar 2026 | 33.1K | 3.2% | 4 | 201K | 19.6% | 2 | | Apr 2026 | 33.1K | 3.2% | 4 | 201K | 19.6% | 2 | | May 2026 | 27.1K | 2.7% | 4 | 201K | 19.7% | 2 | | Jun 2026 | 22.2K | 2.2% | 4 | 201K | 19.8% | 2 | | Jul 2026 | 27.1K | 2.7% | 4 | 201K | 19.7% | 2 | | Aug 2026 | 27.1K | 2.7% | 4 | 201K | 19.7% | 2 | | Sep 2026 | 22.2K | 2.7% | 4 | 165K | 19.7% | 2 | | Oct 2026 | 27.1K | 3.2% | 4 | 165K | 19.6% | 2 | ## How are Square Appointments’ and Vagaro’s branded searches counted? Brandwave collects information about searches that people make online using Square Appointments’ and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Square Appointments**: Measured on the search term “square appointments”. - **Vagaro**: Measured on the search term “vagaro”. - [Square Appointments profile](/demand/global-en/brands/square-appointments) - [Vagaro profile](/demand/global-en/brands/vagaro) - [All barbershop software worldwide](/demand/global-en/categories/barbershop-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Square Appointments or Vagaro more popular in search? In October 2026, Vagaro had more branded searches than Square Appointments among barbershop software worldwide. Vagaro had about 165,000 branded searches, while Square Appointments had 27,100. Vagaro made up 19.6% of all barbershop software searches we track, and Square Appointments accounted for 3.2%. ## Cite this page Brandwave. "Square Appointments vs Vagaro: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/barbershop-software/compare/square-appointments-vs-vagaro This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barbershop-software/compare/square-appointments-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.