--- title: "Booksy vs Vagaro: Which is more popular?" description: "Is Booksy or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbershop software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/barbershop-software/compare/booksy-vs-vagaro" publisher: "Brandwave" --- # Booksy vs Vagaro: Which is more popular? Is Booksy or Vagaro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbershop software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Booksy and Vagaro - **Competitive set**: Barbershop software - **Market**: Global - **Month measured**: Oct 2026 - **Booksy Share of Search**: 65.4% - **Vagaro Share of Search**: 19.6% ## Is Booksy or Vagaro more popular in search? - In October 2026, Booksy had more branded searches than Vagaro among barbershop software worldwide. Booksy had about 550,000 branded searches, while Vagaro had 165,000. Booksy made up 65.4% of all barbershop software searches we track, and Vagaro accounted for 19.6%. - Booksy was ahead of Vagaro in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Booksy’s share of searches among barbershop software worldwide moved from 65.5% to 65.4%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending October 2026, Vagaro’s share of searches among barbershop software worldwide held steady at 19.6%, and its estimated monthly branded searches held steady at 165K. ## Top barbershop software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Booksy appeared in all five answers. Vagaro was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Booksy was listed before Vagaro in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Squire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Booksy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | theCut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Square Appointments | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vagaro | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Barberly | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | StyleSeat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about barbershop software - Asked ChatGPT "Which barbershop software should I use?": 1. Squire, 2. Booksy, 3. Square Appointments, 4. Vagaro - Asked ChatGPT "What are the best barbershop booking systems?": 1. Squire, 2. Booksy, 3. Square Appointments, 4. Vagaro, 5. theCut - Asked ChatGPT "What's the best barbershop software for a shop with several barbers?": 1. Squire, 2. Booksy, 3. Vagaro, 4. Square Appointments - Searched Google, AI Overview "barber app": 1. theCut, 2. Squire, 3. Booksy, 4. Barberly - Searched Google, AI Overview "barber booking app": 1. theCut, 2. Booksy, 3. Squire, 4. Barberly Not named in any answer: StyleSeat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for barbershop software worldwide in October 2026? - Booksy’s share of searches among barbershop software worldwide has lost ground for 3 months in a row, from 66% to 65.4% in October 2026. ## How has branded search for Booksy and Vagaro changed worldwide over the last 12 months? | Month | Booksy estimated searches | Booksy Share of Search | Booksy rank | Vagaro estimated searches | Vagaro Share of Search | Vagaro rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 550K | 65.5% | 1 | 165K | 19.6% | 2 | | Dec 2025 | 550K | 65.8% | 1 | 165K | 19.7% | 2 | | Jan 2026 | 550K | 62.2% | 1 | 201K | 22.7% | 2 | | Feb 2026 | 550K | 65.4% | 1 | 165K | 19.6% | 2 | | Mar 2026 | 673K | 65.6% | 1 | 201K | 19.6% | 2 | | Apr 2026 | 673K | 65.6% | 1 | 201K | 19.6% | 2 | | May 2026 | 673K | 66% | 1 | 201K | 19.7% | 2 | | Jun 2026 | 673K | 66.4% | 1 | 201K | 19.8% | 2 | | Jul 2026 | 673K | 66% | 1 | 201K | 19.7% | 2 | | Aug 2026 | 673K | 65.9% | 1 | 201K | 19.7% | 2 | | Sep 2026 | 550K | 65.7% | 1 | 165K | 19.7% | 2 | | Oct 2026 | 550K | 65.4% | 1 | 165K | 19.6% | 2 | ## How are Booksy’s and Vagaro’s branded searches counted? Brandwave collects information about searches that people make online using Booksy’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Booksy**: Measured on the search term “booksy”. - **Vagaro**: Measured on the search term “vagaro”. - [Booksy profile](/demand/global-en/brands/booksy) - [Vagaro profile](/demand/global-en/brands/vagaro) - [All barbershop software worldwide](/demand/global-en/categories/barbershop-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Booksy or Vagaro more popular in search? In October 2026, Booksy had more branded searches than Vagaro among barbershop software worldwide. Booksy had about 550,000 branded searches, while Vagaro had 165,000. Booksy made up 65.4% of all barbershop software searches we track, and Vagaro accounted for 19.6%. ## Cite this page Brandwave. "Booksy vs Vagaro: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/barbershop-software/compare/booksy-vs-vagaro This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barbershop-software/compare/booksy-vs-vagaro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.