---
title: "Barbershop software: Which are searched most?"
description: "Compare the booking and point of sale systems barbershops run on. Share of Search among Booksy, StyleSeat, theCut, Squire and Barberly, the barbershop software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/barbershop-software"
publisher: "Brandwave"
---

# Barbershop software: Which are searched most?

Compare the booking and point of sale systems barbershops run on. Share of Search among Booksy, StyleSeat, theCut, Squire and Barberly, the barbershop software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Barbershop software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Booksy, 84.6%

## Which brand is most popular in search among barbershop software worldwide?

- In September 2026, Booksy was the most searched among barbershop software worldwide, with an estimated 550K branded searches, 84.6% of all searches for the five we track.
- StyleSeat is in 2nd place, 70.7 percentage points behind at 13.9%.
- Across the 12 months ending September 2026, Booksy’s share of searches among barbershop software worldwide increased from 82.1% to 84.6%.
- Across the 12 months ending September 2026, StyleSeat’s share of searches among barbershop software worldwide decreased from 16.4% to 13.9%.
- Across the 12 months ending September 2026, Booksy’s share of searches among barbershop software worldwide peaked at 85.1% in June 2026 and was lowest at 82.1% in October 2025.
- Across the 12 months ending September 2026, StyleSeat’s share of searches among barbershop software worldwide peaked at 16.4% in October 2025 and was lowest at 13.9% in August 2026.
- Across the 12 months ending September 2026, theCut, Squire and Barberly held steady: their share of searches among barbershop software worldwide each moved less than 0.5 percentage points.

## Top barbershop software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Booksy and Squire appeared every time. Squire was recommended most often, coming first in three out of five answers. Booksy was second, and theCut was third. StyleSeat, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Squire | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Booksy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| theCut | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Barberly | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| StyleSeat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about barbershop software

- Asked ChatGPT "Which barbershop software should I use?": 1. Squire, 2. Booksy
- Asked ChatGPT "What are the best barbershop booking systems?": 1. Squire, 2. Booksy, 3. theCut
- Asked ChatGPT "What's the best barbershop software for a shop with several barbers?": 1. Squire, 2. Booksy
- Searched Google, AI Overview "barber app": 1. theCut, 2. Squire, 3. Booksy, 4. Barberly
- Searched Google, AI Overview "barber booking app": 1. theCut, 2. Booksy, 3. Squire, 4. Barberly

Not named in any answer: StyleSeat.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Booksy vs StyleSeat: compare search popularity](/demand/global-en/compare/booksy-vs-styleseat): 84.6% against 13.9% Share of Search.

## How did search popularity change for barbershop software worldwide in September 2026?

- In September 2026, theCut rose from 4th to 3rd among barbershop software worldwide.
- In September 2026, Squire fell from 3rd to 4th among barbershop software worldwide.
- Estimated monthly branded searches for Barberly worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
- Estimated monthly branded searches for StyleSeat worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Booksy | 84.6% | 550K | -18.3% | Booksy |
| 2 | StyleSeat | 13.9% | 90.5K | -17.7% | StyleSeat |
| 3 | theCut | 0.68% | 4.4K | 0.0% | theCut |
| 4 | Squire | 0.66% | 4.3K | -10.4% | Squire |
| 5 | Barberly | 0.09% | 590 | 0.0% | Barberly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Booksy | 550K | 82.1% | 1 |
| Oct 2025 | StyleSeat | 110K | 16.4% | 2 |
| Oct 2025 | theCut | 5.4K | 0.81% | 3 |
| Oct 2025 | Squire | 3.5K | 0.52% | 4 |
| Oct 2025 | Barberly | 720 | 0.11% | 5 |
| Nov 2025 | Booksy | 550K | 84.9% | 1 |
| Nov 2025 | StyleSeat | 90.5K | 14% | 2 |
| Nov 2025 | Squire | 3.5K | 0.54% | 3 |
| Nov 2025 | theCut | 2.9K | 0.45% | 4 |
| Nov 2025 | Barberly | 720 | 0.11% | 5 |
| Dec 2025 | Booksy | 550K | 84.7% | 1 |
| Dec 2025 | StyleSeat | 90.5K | 13.9% | 2 |
| Dec 2025 | Squire | 4.3K | 0.66% | 3 |
| Dec 2025 | theCut | 3.6K | 0.55% | 4 |
| Dec 2025 | Barberly | 590 | 0.09% | 5 |
| Jan 2026 | Booksy | 550K | 84.6% | 1 |
| Jan 2026 | StyleSeat | 90.5K | 13.9% | 2 |
| Jan 2026 | theCut | 4.4K | 0.68% | 3 |
| Jan 2026 | Squire | 4.3K | 0.66% | 4 |
| Jan 2026 | Barberly | 720 | 0.11% | 5 |
| Feb 2026 | Booksy | 550K | 84.7% | 1 |
| Feb 2026 | StyleSeat | 90.5K | 13.9% | 2 |
| Feb 2026 | theCut | 4.4K | 0.68% | 3 |
| Feb 2026 | Squire | 3.5K | 0.54% | 4 |
| Feb 2026 | Barberly | 590 | 0.09% | 5 |
| Mar 2026 | Booksy | 673K | 85% | 1 |
| Mar 2026 | StyleSeat | 110K | 13.9% | 2 |
| Mar 2026 | Squire | 4.3K | 0.54% | 3 |
| Mar 2026 | theCut | 3.6K | 0.45% | 4 |
| Mar 2026 | Barberly | 590 | 0.07% | 5 |
| Apr 2026 | Booksy | 673K | 85% | 1 |
| Apr 2026 | StyleSeat | 110K | 13.9% | 2 |
| Apr 2026 | Squire | 4.3K | 0.54% | 3 |
| Apr 2026 | theCut | 3.6K | 0.45% | 4 |
| Apr 2026 | Barberly | 720 | 0.09% | 5 |
| May 2026 | Booksy | 673K | 85% | 1 |
| May 2026 | StyleSeat | 110K | 13.9% | 2 |
| May 2026 | Squire | 4.3K | 0.54% | 3 |
| May 2026 | theCut | 3.6K | 0.45% | 4 |
| May 2026 | Barberly | 720 | 0.09% | 5 |
| Jun 2026 | Booksy | 673K | 85.1% | 1 |
| Jun 2026 | StyleSeat | 110K | 13.9% | 2 |
| Jun 2026 | Squire | 4K | 0.51% | 3 |
| Jun 2026 | theCut | 2.9K | 0.37% | 4 |
| Jun 2026 | Barberly | 590 | 0.07% | 5 |
| Jul 2026 | Booksy | 673K | 85.1% | 1 |
| Jul 2026 | StyleSeat | 110K | 13.9% | 2 |
| Jul 2026 | Squire | 4K | 0.51% | 3 |
| Jul 2026 | theCut | 3.6K | 0.46% | 4 |
| Jul 2026 | Barberly | 590 | 0.07% | 5 |
| Aug 2026 | Booksy | 673K | 84.9% | 1 |
| Aug 2026 | StyleSeat | 110K | 13.9% | 2 |
| Aug 2026 | Squire | 4.8K | 0.61% | 3 |
| Aug 2026 | theCut | 4.4K | 0.56% | 4 |
| Aug 2026 | Barberly | 590 | 0.07% | 5 |
| Sep 2026 | Booksy | 550K | 84.6% | 1 |
| Sep 2026 | StyleSeat | 90.5K | 13.9% | 2 |
| Sep 2026 | theCut | 4.4K | 0.68% | 3 |
| Sep 2026 | Squire | 4.3K | 0.66% | 4 |
| Sep 2026 | Barberly | 590 | 0.09% | 5 |

## What is being compared

- **Barberly**: Measured on the search term “barberly”.
- **Booksy**: Measured on the search term “booksy”.
- **Squire**: Measured on the search terms “getsquire” and “squire barber”, summed into one figure.
- **StyleSeat**: Measured on the search term “styleseat”.
- **theCut**: Measured on the search term “the cut app”.

- [Barberly](/demand/global-en/brands/barberly)
- [Booksy](/demand/global-en/brands/booksy)
- [Squire](/demand/global-en/brands/squire-barber)
- [StyleSeat](/demand/global-en/brands/styleseat)
- [theCut](/demand/global-en/brands/thecut)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among barbershop software worldwide?

In September 2026, Booksy was the most searched among barbershop software worldwide, with an estimated 550K branded searches, 84.6% of all searches for the five we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Barbershop software: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/barbershop-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barbershop-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.