---
title: "Barbell brands: Which brands are most popular in search?"
description: "Compare the barbell brands people search for. Share of Search among Rogue Fitness, Rep Fitness, Eleiko, Cap Barbell, York Barbell and Wolverson Fitness, the barbell brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/barbell-brands"
publisher: "Brandwave"
---

# Barbell brands: Which brands are most popular in search?

Compare the barbell brands people search for. Share of Search among Rogue Fitness, Rep Fitness, Eleiko, Cap Barbell, York Barbell and Wolverson Fitness, the barbell brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Barbell brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Rogue Fitness, 50.8%

## Which brand is most popular in search among barbell brands worldwide?

- In August 2026, Rogue Fitness was the most searched among barbell brands worldwide, with an estimated 135K branded searches and 50.8% estimated Share of Search within this set.
- Rep Fitness is in 2nd place, 16.8 percentage points behind at 34.1% Share of Search.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide increased from 47.8% to 50.8%.
- Across the 11 months ending August 2026, Rep Fitness’ estimated Share of Search among barbell brands worldwide increased from 32.2% to 34.1%.
- Across the 11 months ending August 2026, Eleiko’s estimated Share of Search among barbell brands worldwide decreased from 11.8% to 8.4%.
- Across the 11 months ending August 2026, Wolverson Fitness’ estimated Share of Search among barbell brands worldwide decreased from 2.3% to 1.7%.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among barbell brands worldwide peaked at 54.4% in July 2026 and was lowest at 46.6% in November 2025.
- Across the 11 months ending August 2026, Rep Fitness’ estimated Share of Search among barbell brands worldwide peaked at 38.1% in November 2025 and was lowest at 29.1% in March 2026.
- Across the 11 months ending August 2026, Eleiko’s estimated Share of Search among barbell brands worldwide peaked at 11.8% in January 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, Cap Barbell’s estimated Share of Search among barbell brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.3% in November 2025.
- Across the 11 months ending August 2026, York Barbell rose from 6th to 5th among barbell brands worldwide.
- Across the 11 months ending August 2026, Wolverson Fitness fell from 5th to 6th among barbell brands worldwide.
- Across the 11 months ending August 2026, Cap Barbell held steady: its estimated Share of Search among barbell brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rogue Fitness vs Rep Fitness: compare search popularity](/demand/global-en/compare/rep-fitness-vs-rogue-fitness): 50.8% against 34.1% Share of Search.
- [Rogue Fitness vs Eleiko: compare search popularity](/demand/global-en/compare/eleiko-vs-rogue-fitness): 50.8% against 8.4% Share of Search.
- [Rogue Fitness vs Cap Barbell: compare search popularity](/demand/global-en/compare/cap-barbell-vs-rogue-fitness): 50.8% against 3% Share of Search.
- [Rogue Fitness vs York Barbell: compare search popularity](/demand/global-en/compare/rogue-fitness-vs-york-barbell): 50.8% against 2% Share of Search.
- [Rep Fitness vs Eleiko: compare search popularity](/demand/global-en/compare/eleiko-vs-rep-fitness): 34.1% against 8.4% Share of Search.
- [Rep Fitness vs Cap Barbell: compare search popularity](/demand/global-en/compare/cap-barbell-vs-rep-fitness): 34.1% against 3% Share of Search.
- [Rep Fitness vs York Barbell: compare search popularity](/demand/global-en/compare/rep-fitness-vs-york-barbell): 34.1% against 2% Share of Search.
- [Eleiko vs Cap Barbell: compare search popularity](/demand/global-en/compare/cap-barbell-vs-eleiko): 8.4% against 3% Share of Search.
- [Eleiko vs York Barbell: compare search popularity](/demand/global-en/compare/eleiko-vs-york-barbell): 8.4% against 2% Share of Search.
- [Cap Barbell vs York Barbell: compare search popularity](/demand/global-en/compare/cap-barbell-vs-york-barbell): 3% against 2% Share of Search.

## How did search popularity change for barbell brands worldwide in August 2026?

- In August 2026, Rep Fitness gained estimated Share of Search among barbell brands worldwide, from 29.8% to 34.1%.
- In August 2026, Rogue Fitness lost estimated Share of Search among barbell brands worldwide, from 54.4% to 50.8%.
- In August 2026, Eleiko lost estimated Share of Search among barbell brands worldwide, from 8.9% to 8.4%.
- Estimated monthly branded searches for Wolverson Fitness worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rogue Fitness | 50.8% | 135K | 0.0% | Rogue Fitness |
| 2 | Rep Fitness | 34.1% | 90.5K | +22.3% | Rep Fitness |
| 3 | Eleiko | 8.4% | 22.2K | 0.0% | Eleiko |
| 4 | Cap Barbell | 3% | 8.1K | 0.0% | Cap Barbell |
| 5 | York Barbell | 2% | 5.4K | 0.0% | York Barbell |
| 6 | Wolverson Fitness | 1.7% | 4.4K | +22.2% | Wolverson Fitness |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rogue Fitness | 110K | 47.8% | 1 |
| Oct 2025 | Rep Fitness | 74K | 32.2% | 2 |
| Oct 2025 | Eleiko | 27.1K | 11.8% | 3 |
| Oct 2025 | Cap Barbell | 8.1K | 3.5% | 4 |
| Oct 2025 | Wolverson Fitness | 5.4K | 2.3% | 5 |
| Oct 2025 | York Barbell | 5.4K | 2.3% | 6 |
| Nov 2025 | Rogue Fitness | 165K | 46.6% | 1 |
| Nov 2025 | Rep Fitness | 135K | 38.1% | 2 |
| Nov 2025 | Eleiko | 33.1K | 9.3% | 3 |
| Nov 2025 | Cap Barbell | 8.1K | 2.3% | 4 |
| Nov 2025 | Wolverson Fitness | 6.6K | 1.9% | 5 |
| Nov 2025 | York Barbell | 6.6K | 1.9% | 6 |
| Dec 2025 | Rogue Fitness | 135K | 49.2% | 1 |
| Dec 2025 | Rep Fitness | 90.5K | 33% | 2 |
| Dec 2025 | Eleiko | 27.1K | 9.9% | 3 |
| Dec 2025 | Cap Barbell | 9.9K | 3.6% | 4 |
| Dec 2025 | York Barbell | 6.6K | 2.4% | 5 |
| Dec 2025 | Wolverson Fitness | 5.4K | 2% | 6 |
| Jan 2026 | Rogue Fitness | 135K | 48.1% | 1 |
| Jan 2026 | Rep Fitness | 90.5K | 32.3% | 2 |
| Jan 2026 | Eleiko | 33.1K | 11.8% | 3 |
| Jan 2026 | Cap Barbell | 9.9K | 3.5% | 4 |
| Jan 2026 | York Barbell | 6.6K | 2.4% | 5 |
| Jan 2026 | Wolverson Fitness | 5.4K | 1.9% | 6 |
| Feb 2026 | Rogue Fitness | 110K | 47.8% | 1 |
| Feb 2026 | Rep Fitness | 74K | 32.2% | 2 |
| Feb 2026 | Eleiko | 27.1K | 11.8% | 3 |
| Feb 2026 | Cap Barbell | 8.1K | 3.5% | 4 |
| Feb 2026 | Wolverson Fitness | 5.4K | 2.3% | 5 |
| Feb 2026 | York Barbell | 5.4K | 2.3% | 6 |
| Mar 2026 | Rogue Fitness | 135K | 53.1% | 1 |
| Mar 2026 | Rep Fitness | 74K | 29.1% | 2 |
| Mar 2026 | Eleiko | 27.1K | 10.7% | 3 |
| Mar 2026 | Cap Barbell | 8.1K | 3.2% | 4 |
| Mar 2026 | York Barbell | 5.4K | 2.1% | 5 |
| Mar 2026 | Wolverson Fitness | 4.4K | 1.7% | 6 |
| Apr 2026 | Rogue Fitness | 135K | 53.1% | 1 |
| Apr 2026 | Rep Fitness | 74K | 29.1% | 2 |
| Apr 2026 | Eleiko | 27.1K | 10.7% | 3 |
| Apr 2026 | Cap Barbell | 8.1K | 3.2% | 4 |
| Apr 2026 | York Barbell | 5.4K | 2.1% | 5 |
| Apr 2026 | Wolverson Fitness | 4.4K | 1.7% | 6 |
| May 2026 | Rogue Fitness | 135K | 49.9% | 1 |
| May 2026 | Rep Fitness | 90.5K | 33.5% | 2 |
| May 2026 | Eleiko | 27.1K | 10% | 3 |
| May 2026 | Cap Barbell | 8.1K | 3% | 4 |
| May 2026 | York Barbell | 5.4K | 2% | 5 |
| May 2026 | Wolverson Fitness | 4.4K | 1.6% | 6 |
| Jun 2026 | Rogue Fitness | 135K | 54.2% | 1 |
| Jun 2026 | Rep Fitness | 74K | 29.7% | 2 |
| Jun 2026 | Eleiko | 22.2K | 8.9% | 3 |
| Jun 2026 | Cap Barbell | 8.1K | 3.3% | 4 |
| Jun 2026 | York Barbell | 5.4K | 2.2% | 5 |
| Jun 2026 | Wolverson Fitness | 4.4K | 1.8% | 6 |
| Jul 2026 | Rogue Fitness | 135K | 54.4% | 1 |
| Jul 2026 | Rep Fitness | 74K | 29.8% | 2 |
| Jul 2026 | Eleiko | 22.2K | 8.9% | 3 |
| Jul 2026 | Cap Barbell | 8.1K | 3.3% | 4 |
| Jul 2026 | York Barbell | 5.4K | 2.2% | 5 |
| Jul 2026 | Wolverson Fitness | 3.6K | 1.4% | 6 |
| Aug 2026 | Rogue Fitness | 135K | 50.8% | 1 |
| Aug 2026 | Rep Fitness | 90.5K | 34.1% | 2 |
| Aug 2026 | Eleiko | 22.2K | 8.4% | 3 |
| Aug 2026 | Cap Barbell | 8.1K | 3% | 4 |
| Aug 2026 | York Barbell | 5.4K | 2% | 5 |
| Aug 2026 | Wolverson Fitness | 4.4K | 1.7% | 6 |
| Sep 2026 | Cap Barbell | — | — | — |
| Sep 2026 | Eleiko | — | — | — |
| Sep 2026 | Rep Fitness | — | — | — |
| Sep 2026 | Rogue Fitness | — | — | — |
| Sep 2026 | Wolverson Fitness | — | — | — |
| Sep 2026 | York Barbell | — | — | — |

## What is being compared

- **Cap Barbell**: Measured on the search term “cap barbell”.
- **Eleiko**: Measured on the search term “eleiko”.
- **Rep Fitness**: Measured on the search term “rep fitness”.
- **Rogue Fitness**: Measured on the search term “rogue fitness”.
- **Wolverson Fitness**: Measured on the search term “wolverson fitness”.
- **York Barbell**: Measured on the search term “york barbell”.

- [Cap Barbell](/demand/global-en/brands/cap-barbell)
- [Eleiko](/demand/global-en/brands/eleiko)
- [Rep Fitness](/demand/global-en/brands/rep-fitness)
- [Rogue Fitness](/demand/global-en/brands/rogue-fitness)
- [Wolverson Fitness](/demand/global-en/brands/wolverson)
- [York Barbell](/demand/global-en/brands/york-barbell)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among barbell brands worldwide?

In August 2026, Rogue Fitness was the most searched among barbell brands worldwide, with an estimated 135K branded searches and 50.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Barbell brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/barbell-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barbell-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.