--- title: "Big Green Egg vs Broil King: Which is searched more?" description: "Is Big Green Egg or Broil King more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbecue brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/barbecue-brands/compare/big-green-egg-vs-broil-king" publisher: "Brandwave" --- # Big Green Egg vs Broil King: Which is searched more? Is Big Green Egg or Broil King more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbecue brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Green Egg and Broil King - **Competitive set**: Barbecue brands - **Market**: Global - **Month measured**: Sep 2026 - **Big Green Egg Share of Search**: 10.6% - **Broil King Share of Search**: 2.1% ## Is Big Green Egg or Broil King more popular in search? - In September 2026, Big Green Egg had more branded searches than Broil King among barbecue brands worldwide. Big Green Egg had about 110,000 branded searches, while Broil King had 22,200. Big Green Egg made up 10.6% of all barbecue brand searches we track, and Broil King accounted for 2.1%. - Big Green Egg was ahead of Broil King in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Broil King’s share of searches among barbecue brands worldwide moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top barbecue brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Big Green Egg was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Broil King did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Napoleon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Traeger | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Big Green Egg | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Char-Broil | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Broil King | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Z Grills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about barbecue brands - Asked ChatGPT "Which barbecue brand should I buy?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger, 5. Big Green Egg - Asked ChatGPT "What are the best barbecue brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Big Green Egg, 5. Char-Broil - Asked ChatGPT "What's the best barbecue brand for outdoor cooking?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Big Green Egg - Searched Google, AI Overview "charcoal barbecue": named none of the brands we track Not named in any answer: Broil King and Z Grills. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for barbecue brands worldwide in September 2026? - In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches. - Broil King’s share of searches among barbecue brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.1% in September 2026. ## Month by month | Month | Big Green Egg estimated searches | Big Green Egg Share of Search | Big Green Egg rank | Broil King estimated searches | Broil King Share of Search | Broil King rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.5% | 2 | 18.1K | 1.9% | 7 | | Nov 2025 | 135K | 10.8% | 3 | 22.2K | 1.8% | 6 | | Dec 2025 | 110K | 9.8% | 3 | 18.1K | 1.6% | 7 | | Jan 2026 | 90.5K | 9.4% | 3 | 18.1K | 1.9% | 6 | | Feb 2026 | 90.5K | 9.2% | 3 | 22.2K | 2.3% | 5 | | Mar 2026 | 135K | 8.5% | 3 | 60.5K | 3.8% | 5 | | Apr 2026 | 165K | 7.6% | 3 | 74K | 3.4% | 5 | | May 2026 | 201K | 8.1% | 3 | 74K | 3% | 5 | | Jun 2026 | 165K | 8.8% | 3 | 60.5K | 3.2% | 5 | | Jul 2026 | 165K | 10.1% | 3 | 40.5K | 2.5% | 5 | | Aug 2026 | 135K | 9.6% | 3 | 33.1K | 2.4% | 5 | | Sep 2026 | 110K | 10.6% | 2 | 22.2K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Green Egg’s and Broil King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Green Egg**: Measured on the search term “big green egg”. - **Broil King**: Measured on the search term “broilking”. - [Big Green Egg profile](/demand/global-en/brands/big-green-egg) - [Broil King profile](/demand/global-en/brands/broil-king) - [All barbecue brands worldwide](/demand/global-en/categories/barbecue-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Green Egg or Broil King more popular in search? In September 2026, Big Green Egg had more branded searches than Broil King among barbecue brands worldwide. Big Green Egg had about 110,000 branded searches, while Broil King had 22,200. Big Green Egg made up 10.6% of all barbecue brand searches we track, and Broil King accounted for 2.1%. ## Cite this page Brandwave. "Big Green Egg vs Broil King: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/barbecue-brands/compare/big-green-egg-vs-broil-king This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barbecue-brands/compare/big-green-egg-vs-broil-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.