--- title: "Barbecue brands: Which brands are most popular in search?" description: "Compare the barbecue brands people buy. Share of Search among Napoleon, Traeger, Weber, Broil King and Z Grills, the barbecue brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/barbecue-brands" publisher: "Brandwave" --- # Barbecue brands: Which brands are most popular in search? Compare the barbecue brands people buy. Share of Search among Napoleon, Traeger, Weber, Broil King and Z Grills, the barbecue brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Barbecue brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Napoleon, 81.3% ## Which brand is most popular in search among barbecue brands worldwide? - In August 2026, Napoleon was the most searched among barbecue brands worldwide, with an estimated 1.2M branded searches and 81.3% estimated Share of Search within this set. - Traeger is in 2nd place, 74 percentage points behind at 7.3% Share of Search. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among barbecue brands worldwide decreased from 89% to 81.3%. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide increased from 4.4% to 7.3%. - Across the 11 months ending August 2026, Weber’s estimated Share of Search among barbecue brands worldwide increased from 4.4% to 7.3%. - Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide increased from 0.88% to 2.2%. - Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among barbecue brands worldwide peaked at 89% in October 2025 and was lowest at 75% in April 2026. - Across the 11 months ending August 2026, Traeger’s estimated Share of Search among barbecue brands worldwide peaked at 10.2% in June 2026 and was lowest at 4.4% in October 2025. - Across the 11 months ending August 2026, Weber’s estimated Share of Search among barbecue brands worldwide peaked at 10.1% in May 2026 and was lowest at 3.6% in February 2026. - Across the 11 months ending August 2026, Broil King’s estimated Share of Search among barbecue brands worldwide peaked at 4.5% in April 2026 and was lowest at 0.88% in October 2025. - Across the 11 months ending August 2026, Z Grills’ estimated Share of Search among barbecue brands worldwide peaked at 2.7% in November 2025 and was lowest at 1.3% in February 2026. - Across the 11 months ending August 2026, Broil King rose from 5th to 4th among barbecue brands worldwide. - Across the 11 months ending August 2026, Z Grills fell from 4th to 5th among barbecue brands worldwide. ## Compare search popularity between leading brands - [Napoleon vs Traeger: compare search popularity](/demand/global-en/compare/napoleon-vs-traeger): 81.3% against 7.3% Share of Search. - [Napoleon vs Weber: compare search popularity](/demand/global-en/compare/napoleon-vs-weber): 81.3% against 7.3% Share of Search. - [Napoleon vs Broil King: compare search popularity](/demand/global-en/compare/broil-king-vs-napoleon): 81.3% against 2.2% Share of Search. - [Traeger vs Weber: compare search popularity](/demand/global-en/compare/traeger-vs-weber): 7.3% Share of Search each. - [Traeger vs Broil King: compare search popularity](/demand/global-en/compare/broil-king-vs-traeger): 7.3% against 2.2% Share of Search. - [Weber vs Broil King: compare search popularity](/demand/global-en/compare/broil-king-vs-weber): 7.3% against 2.2% Share of Search. ## How did search popularity change for barbecue brands worldwide in August 2026? - In August 2026, Napoleon gained estimated Share of Search among barbecue brands worldwide, from 79.6% to 81.3%. - In August 2026, Weber lost estimated Share of Search among barbecue brands worldwide, from 8.8% to 7.3%. - In August 2026, Traeger rose from 3rd to 2nd among barbecue brands worldwide. - Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Napoleon | 81.3% | 1.2M | 0.0% | Napoleon | | 2 | Traeger | 7.3% | 110K | 0.0% | Traeger | | 3 | Weber | 7.3% | 110K | -18.5% | Weber | | 4 | Broil King | 2.2% | 33.1K | -18.3% | Broil King | | 5 | Z Grills | 1.8% | 27.1K | 0.0% | Z Grills | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Napoleon | 1.8M | 89% | 1 | | Oct 2025 | Traeger | 90.5K | 4.4% | 2 | | Oct 2025 | Weber | 90.5K | 4.4% | 3 | | Oct 2025 | Z Grills | 27.1K | 1.3% | 4 | | Oct 2025 | Broil King | 18.1K | 0.88% | 5 | | Nov 2025 | Napoleon | 1.5M | 81.2% | 1 | | Nov 2025 | Traeger | 165K | 8.9% | 2 | | Nov 2025 | Weber | 110K | 6% | 3 | | Nov 2025 | Z Grills | 49.5K | 2.7% | 4 | | Nov 2025 | Broil King | 22.2K | 1.2% | 5 | | Dec 2025 | Napoleon | 1.5M | 81.8% | 1 | | Dec 2025 | Traeger | 165K | 9% | 2 | | Dec 2025 | Weber | 110K | 6% | 3 | | Dec 2025 | Z Grills | 40.5K | 2.2% | 4 | | Dec 2025 | Broil King | 18.1K | 0.99% | 5 | | Jan 2026 | Napoleon | 1.5M | 85.9% | 1 | | Jan 2026 | Traeger | 110K | 6.3% | 2 | | Jan 2026 | Weber | 90.5K | 5.2% | 3 | | Jan 2026 | Z Grills | 27.1K | 1.6% | 4 | | Jan 2026 | Broil King | 18.1K | 1% | 5 | | Feb 2026 | Napoleon | 1.5M | 88.5% | 1 | | Feb 2026 | Traeger | 90.5K | 5.3% | 2 | | Feb 2026 | Weber | 60.5K | 3.6% | 3 | | Feb 2026 | Broil King | 22.2K | 1.3% | 4 | | Feb 2026 | Z Grills | 22.2K | 1.3% | 5 | | Mar 2026 | Napoleon | 1.5M | 82.7% | 1 | | Mar 2026 | Traeger | 110K | 6.1% | 2 | | Mar 2026 | Weber | 110K | 6.1% | 3 | | Mar 2026 | Broil King | 60.5K | 3.3% | 4 | | Mar 2026 | Z Grills | 33.1K | 1.8% | 5 | | Apr 2026 | Napoleon | 1.2M | 75% | 1 | | Apr 2026 | Weber | 165K | 10.1% | 2 | | Apr 2026 | Traeger | 135K | 8.3% | 3 | | Apr 2026 | Broil King | 74K | 4.5% | 4 | | Apr 2026 | Z Grills | 33.1K | 2% | 5 | | May 2026 | Napoleon | 1.5M | 75.7% | 1 | | May 2026 | Weber | 201K | 10.1% | 2 | | May 2026 | Traeger | 165K | 8.3% | 3 | | May 2026 | Broil King | 74K | 3.7% | 4 | | May 2026 | Z Grills | 40.5K | 2% | 5 | | Jun 2026 | Napoleon | 1.2M | 75.6% | 1 | | Jun 2026 | Traeger | 165K | 10.2% | 2 | | Jun 2026 | Weber | 135K | 8.4% | 3 | | Jun 2026 | Broil King | 60.5K | 3.7% | 4 | | Jun 2026 | Z Grills | 33.1K | 2.1% | 5 | | Jul 2026 | Napoleon | 1.2M | 79.6% | 1 | | Jul 2026 | Weber | 135K | 8.8% | 2 | | Jul 2026 | Traeger | 110K | 7.2% | 3 | | Jul 2026 | Broil King | 40.5K | 2.6% | 4 | | Jul 2026 | Z Grills | 27.1K | 1.8% | 5 | | Aug 2026 | Napoleon | 1.2M | 81.3% | 1 | | Aug 2026 | Traeger | 110K | 7.3% | 2 | | Aug 2026 | Weber | 110K | 7.3% | 3 | | Aug 2026 | Broil King | 33.1K | 2.2% | 4 | | Aug 2026 | Z Grills | 27.1K | 1.8% | 5 | | Sep 2026 | Broil King | — | — | — | | Sep 2026 | Napoleon | — | — | — | | Sep 2026 | Traeger | — | — | — | | Sep 2026 | Weber | — | — | — | | Sep 2026 | Z Grills | — | — | — | ## What is being compared - **Broil King**: Measured on the search term “broil king”. - **Napoleon**: Measured on the search term “napoleon”. - **Traeger**: Measured on the search term “traeger”. - **Weber**: Measured on the search term “weber bbq”. - **Z Grills**: Measured on the search term “z grills”. - [Broil King](/demand/global-en/brands/broil-king) - [Napoleon](/demand/global-en/brands/napoleon) - [Traeger](/demand/global-en/brands/traeger) - [Weber](/demand/global-en/brands/weber) - [Z Grills](/demand/global-en/brands/z-grills) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among barbecue brands worldwide? In August 2026, Napoleon was the most searched among barbecue brands worldwide, with an estimated 1.2M branded searches and 81.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Barbecue brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/barbecue-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/barbecue-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.