--- title: "uni-ball vs Zebra: Which is searched more?" description: "Is uni-ball or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/uni-ball-vs-zebra-pen" publisher: "Brandwave" --- # uni-ball vs Zebra: Which is searched more? Is uni-ball or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: uni-ball and Zebra - **Competitive set**: Ballpoint pen brands - **Market**: Global - **Month measured**: Sep 2026 - **uni-ball Share of Search**: 1% - **Zebra Share of Search**: 1.8% ## Is uni-ball or Zebra more popular in search? - In September 2026, Zebra had more branded searches than uni-ball among ballpoint pen brands worldwide. Zebra had about 27,100 branded searches, while uni-ball had 14,800. Zebra made up 1.8% of all ballpoint pen brand searches we track, and uni-ball accounted for 1%. - Zebra was ahead of uni-ball in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, uni-ball’s share of searches among ballpoint pen brands worldwide moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Zebra’s share of searches among ballpoint pen brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches held steady at 27.1K. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, uni-ball appeared in all five answers. Zebra was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. uni-ball was listed before Zebra in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Parker | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pilot | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fisher Space Pen | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cross | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Lamy | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Faber-Castell | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Muji | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy?": 1. uni-ball, 2. BIC - Asked ChatGPT "What are the best ballpoint pen brands?": 1. BIC, 2. uni-ball, 3. Parker, 4. Zebra, 5. Pilot, 6. Fisher Space Pen, 7. Cross, 8. Lamy - Asked ChatGPT "What's the best ballpoint pen brand for everyday writing?": 1. uni-ball, 2. BIC, 3. Parker, 4. Pilot, 5. Zebra - Searched Google, AI Overview "ballpoint pen brands": 1. uni-ball, 2. BIC, 3. Pilot, 4. Zebra, 5. Parker, 6. Lamy, 7. Fisher Space Pen, 8. Cross, 9. Faber-Castell - Searched Google, AI Overview "best ballpoint pen": 1. uni-ball, 2. Parker, 3. BIC, 4. Pilot, 5. Cross Not named in any answer: Muji. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ballpoint pen brands worldwide in September 2026? Neither uni-ball nor Zebra moved beyond provider rounding among ballpoint pen brands in Sep 2026. ## Month by month | Month | uni-ball estimated searches | uni-ball Share of Search | uni-ball rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.1% | 10 | 27.1K | 2% | 8 | | Nov 2025 | 14.8K | 1.1% | 10 | 27.1K | 2% | 8 | | Dec 2025 | 14.8K | 1% | 10 | 27.1K | 1.9% | 8 | | Jan 2026 | 14.8K | 1% | 10 | 27.1K | 1.9% | 8 | | Feb 2026 | 18.1K | 1.4% | 10 | 22.2K | 1.8% | 8 | | Mar 2026 | 18.1K | 1.4% | 10 | 27.1K | 2.1% | 9 | | Apr 2026 | 14.8K | 1.2% | 10 | 22.2K | 1.8% | 9 | | May 2026 | 14.8K | 1.3% | 10 | 22.2K | 1.9% | 9 | | Jun 2026 | 12.1K | 1.1% | 10 | 18.1K | 1.6% | 9 | | Jul 2026 | 14.8K | 1.2% | 10 | 22.2K | 1.7% | 9 | | Aug 2026 | 14.8K | 0.97% | 10 | 27.1K | 1.8% | 8 | | Sep 2026 | 14.8K | 1% | 10 | 27.1K | 1.8% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using uni-ball’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **uni-ball**: Measured on the search term “uni ball”. - **Zebra**: Measured on the search term “zebra pen”. - [uni-ball profile](/demand/global-en/brands/uni-ball) - [Zebra profile](/demand/global-en/brands/zebra-pen) - [All ballpoint pen brands worldwide](/demand/global-en/categories/ballpoint-pen-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is uni-ball or Zebra more popular in search? In September 2026, Zebra had more branded searches than uni-ball among ballpoint pen brands worldwide. Zebra had about 27,100 branded searches, while uni-ball had 14,800. Zebra made up 1.8% of all ballpoint pen brand searches we track, and uni-ball accounted for 1%. ## Cite this page Brandwave. "uni-ball vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/uni-ball-vs-zebra-pen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/uni-ball-vs-zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.