--- title: "BIC vs Lamy: Which is searched more?" description: "Is BIC or Lamy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/bic-vs-lamy" publisher: "Brandwave" --- # BIC vs Lamy: Which is searched more? Is BIC or Lamy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Lamy - **Competitive set**: Ballpoint pen brands - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 30% - **Lamy Share of Search**: 3.4% ## Is BIC or Lamy more popular in search? - In September 2026, BIC had more branded searches than Lamy among ballpoint pen brands worldwide. BIC had about 442,000 branded searches, while Lamy had 49,500. BIC made up 30% of all ballpoint pen brand searches we track, and Lamy accounted for 3.4%. - BIC was ahead of Lamy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands worldwide moved from 32.3% to 30%, and its estimated monthly branded searches moved from 429K to 442K. - Across the 12 months ending September 2026, Lamy’s share of searches among ballpoint pen brands worldwide moved from 3.7% to 3.4%, and its estimated monthly branded searches held steady at 49.5K. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIC appeared in all five answers. Lamy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BIC was listed before Lamy in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Parker | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pilot | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fisher Space Pen | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cross | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Lamy | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Faber-Castell | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Muji | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy?": 1. uni-ball, 2. BIC - Asked ChatGPT "What are the best ballpoint pen brands?": 1. BIC, 2. uni-ball, 3. Parker, 4. Zebra, 5. Pilot, 6. Fisher Space Pen, 7. Cross, 8. Lamy - Asked ChatGPT "What's the best ballpoint pen brand for everyday writing?": 1. uni-ball, 2. BIC, 3. Parker, 4. Pilot, 5. Zebra - Searched Google, AI Overview "ballpoint pen brands": 1. uni-ball, 2. BIC, 3. Pilot, 4. Zebra, 5. Parker, 6. Lamy, 7. Fisher Space Pen, 8. Cross, 9. Faber-Castell - Searched Google, AI Overview "best ballpoint pen": 1. uni-ball, 2. Parker, 3. BIC, 4. Pilot, 5. Cross Not named in any answer: Muji. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ballpoint pen brands worldwide in September 2026? - In September 2026, BIC overtook Faber-Castell to become the leader among ballpoint pen brands worldwide, with 30% of the searches. - In September 2026, Lamy lost share of searches among ballpoint pen brands worldwide, from 4% to 3.4%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Lamy estimated searches | Lamy Share of Search | Lamy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 429K | 32.3% | 1 | 49.5K | 3.7% | 6 | | Nov 2025 | 429K | 31.8% | 1 | 49.5K | 3.7% | 6 | | Dec 2025 | 442K | 30.5% | 1 | 60.5K | 4.2% | 6 | | Jan 2026 | 442K | 30.4% | 2 | 49.5K | 3.4% | 7 | | Feb 2026 | 362K | 28.6% | 2 | 49.5K | 3.9% | 6 | | Mar 2026 | 429K | 33.6% | 1 | 49.5K | 3.9% | 6 | | Apr 2026 | 429K | 34.9% | 1 | 40.5K | 3.3% | 6 | | May 2026 | 362K | 31.3% | 1 | 40.5K | 3.5% | 6 | | Jun 2026 | 362K | 32.4% | 1 | 40.5K | 3.6% | 6 | | Jul 2026 | 362K | 28.3% | 1 | 60.5K | 4.7% | 5 | | Aug 2026 | 442K | 29% | 2 | 60.5K | 4% | 5 | | Sep 2026 | 442K | 30% | 1 | 49.5K | 3.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Lamy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic” and “bic lighter”, summed into one figure. - **Lamy**: Measured on the search term “lamy pen”. - [BIC profile](/demand/global-en/brands/bic) - [Lamy profile](/demand/global-en/brands/lamy) - [All ballpoint pen brands worldwide](/demand/global-en/categories/ballpoint-pen-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Lamy more popular in search? In September 2026, BIC had more branded searches than Lamy among ballpoint pen brands worldwide. BIC had about 442,000 branded searches, while Lamy had 49,500. BIC made up 30% of all ballpoint pen brand searches we track, and Lamy accounted for 3.4%. ## Cite this page Brandwave. "BIC vs Lamy: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/bic-vs-lamy This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/bic-vs-lamy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.