--- title: "BIC vs Faber-Castell: Which is searched more?" description: "Is BIC or Faber-Castell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/bic-vs-faber-castell" publisher: "Brandwave" --- # BIC vs Faber-Castell: Which is searched more? Is BIC or Faber-Castell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballpoint pen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Faber-Castell - **Competitive set**: Ballpoint pen brands - **Market**: Global - **Month measured**: Sep 2026 - **BIC Share of Search**: 30% - **Faber-Castell Share of Search**: 25% ## Is BIC or Faber-Castell more popular in search? - In September 2026, BIC had more branded searches than Faber-Castell among ballpoint pen brands worldwide. BIC had about 442,000 branded searches, while Faber-Castell had 368,000. BIC made up 30% of all ballpoint pen brand searches we track, and Faber-Castell accounted for 25%. - The lead changed hands 4 times in the 12 months ending September 2026: Faber-Castell took it in January 2026, BIC took it in March 2026, Faber-Castell took it in August 2026, BIC took it in September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among ballpoint pen brands worldwide moved from 32.3% to 30%, and its estimated monthly branded searches moved from 429K to 442K. - Across the 12 months ending September 2026, Faber-Castell’s share of searches among ballpoint pen brands worldwide moved from 27.8% to 25%, and its estimated monthly branded searches held steady at 368K. ## Top ballpoint pen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIC appeared in all five answers. Faber-Castell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BIC was listed before Faber-Castell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | uni-ball | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BIC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Parker | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Pilot | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Zebra | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fisher Space Pen | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cross | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Lamy | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Faber-Castell | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Muji | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ballpoint pen brands - Asked ChatGPT "Which ballpoint pen brand should I buy?": 1. uni-ball, 2. BIC - Asked ChatGPT "What are the best ballpoint pen brands?": 1. BIC, 2. uni-ball, 3. Parker, 4. Zebra, 5. Pilot, 6. Fisher Space Pen, 7. Cross, 8. Lamy - Asked ChatGPT "What's the best ballpoint pen brand for everyday writing?": 1. uni-ball, 2. BIC, 3. Parker, 4. Pilot, 5. Zebra - Searched Google, AI Overview "ballpoint pen brands": 1. uni-ball, 2. BIC, 3. Pilot, 4. Zebra, 5. Parker, 6. Lamy, 7. Fisher Space Pen, 8. Cross, 9. Faber-Castell - Searched Google, AI Overview "best ballpoint pen": 1. uni-ball, 2. Parker, 3. BIC, 4. Pilot, 5. Cross Not named in any answer: Muji. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ballpoint pen brands worldwide in September 2026? - In September 2026, BIC overtook Faber-Castell to become the leader among ballpoint pen brands worldwide, with 30% of the searches. - In September 2026, Faber-Castell lost share of searches among ballpoint pen brands worldwide, from 29.5% to 25%. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Faber-Castell estimated searches | Faber-Castell Share of Search | Faber-Castell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 429K | 32.3% | 1 | 368K | 27.8% | 2 | | Nov 2025 | 429K | 31.8% | 1 | 368K | 27.3% | 2 | | Dec 2025 | 442K | 30.5% | 1 | 368K | 25.4% | 2 | | Jan 2026 | 442K | 30.4% | 2 | 450K | 31% | 1 | | Feb 2026 | 362K | 28.6% | 2 | 368K | 29.1% | 1 | | Mar 2026 | 429K | 33.6% | 1 | 301K | 23.6% | 2 | | Apr 2026 | 429K | 34.9% | 1 | 301K | 24.5% | 2 | | May 2026 | 362K | 31.3% | 1 | 301K | 26% | 2 | | Jun 2026 | 362K | 32.4% | 1 | 246K | 22% | 2 | | Jul 2026 | 362K | 28.3% | 1 | 301K | 23.5% | 2 | | Aug 2026 | 442K | 29% | 2 | 450K | 29.5% | 1 | | Sep 2026 | 442K | 30% | 1 | 368K | 25% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Faber-Castell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search terms “bic” and “bic lighter”, summed into one figure. - **Faber-Castell**: Measured on the search term “faber castell”. - [BIC profile](/demand/global-en/brands/bic) - [Faber-Castell profile](/demand/global-en/brands/faber-castell) - [All ballpoint pen brands worldwide](/demand/global-en/categories/ballpoint-pen-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Faber-Castell more popular in search? In September 2026, BIC had more branded searches than Faber-Castell among ballpoint pen brands worldwide. BIC had about 442,000 branded searches, while Faber-Castell had 368,000. BIC made up 30% of all ballpoint pen brand searches we track, and Faber-Castell accounted for 25%. ## Cite this page Brandwave. "BIC vs Faber-Castell: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/bic-vs-faber-castell This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ballpoint-pen-brands/compare/bic-vs-faber-castell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.