---
title: "Balloons: Which brands are most popular in search?"
description: "Compare the balloons people buy. Share of Search among Party City, Tuftex, Sempertex, Qualatex, Gemar and Anagram, the balloons Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/balloons"
publisher: "Brandwave"
---

# Balloons: Which brands are most popular in search?

Compare the balloons people buy. Share of Search among Party City, Tuftex, Sempertex, Qualatex, Gemar and Anagram, the balloons Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Balloons
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Party City, 96.9%

## Which brand is most popular in search among balloons worldwide?

- In August 2026, Party City was the most searched among balloons worldwide, with an estimated 1M branded searches and 96.9% estimated Share of Search within this set.
- Tuftex is in 2nd place, 95.5 percentage points behind at 1.4% Share of Search.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide decreased from 98.8% to 96.9%.
- Across the 11 months ending August 2026, Tuftex’s estimated Share of Search among balloons worldwide increased from 0.53% to 1.4%.
- Across the 11 months ending August 2026, Sempertex’s estimated Share of Search among balloons worldwide increased from 0.29% to 0.96%.
- Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide peaked at 98.8% in October 2025 and was lowest at 95.2% in May 2026.
- Across the 11 months ending August 2026, Tuftex’s estimated Share of Search among balloons worldwide peaked at 2.6% in May 2026 and was lowest at 0.53% in October 2025.
- Across the 11 months ending August 2026, Gemar rose from 6th to 5th among balloons worldwide.
- Across the 11 months ending August 2026, Anagram fell from 5th to 6th among balloons worldwide.
- Across the 11 months ending August 2026, Qualatex held steady: its estimated Share of Search among balloons worldwide moved less than 0.5 percentage points.

## How did search popularity change for balloons worldwide in August 2026?

- In August 2026, Party City gained estimated Share of Search among balloons worldwide, from 95.8% to 96.9%.
- In August 2026, Tuftex lost estimated Share of Search among balloons worldwide, from 2.1% to 1.4%.
- Estimated monthly branded searches for Qualatex worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for Anagram worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Gemar worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Party City | 96.9% | 1M | +21.5% | Party City |
| 2 | Tuftex | 1.4% | 14.8K | -18.2% | Tuftex |
| 3 | Sempertex | 0.96% | 9.9K | 0.0% | Sempertex |
| 4 | Qualatex | 0.35% | 3.6K | -18.2% | Qualatex |
| 5 | Gemar | 0.18% | 1.9K | 0.0% | Gemar |
| 6 | Anagram | 0.16% | 1.6K | 0.0% | Anagram |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Party City | 3.4M | 98.8% | 1 |
| Oct 2025 | Tuftex | 18.1K | 0.53% | 2 |
| Oct 2025 | Sempertex | 9.9K | 0.29% | 3 |
| Oct 2025 | Qualatex | 6.6K | 0.19% | 4 |
| Oct 2025 | Anagram | 2.4K | 0.07% | 5 |
| Oct 2025 | Gemar | 2.4K | 0.07% | 6 |
| Nov 2025 | Party City | 1M | 97.2% | 1 |
| Nov 2025 | Tuftex | 12.1K | 1.2% | 2 |
| Nov 2025 | Sempertex | 8.1K | 0.79% | 3 |
| Nov 2025 | Qualatex | 4.4K | 0.43% | 4 |
| Nov 2025 | Anagram | 1.9K | 0.18% | 5 |
| Nov 2025 | Gemar | 1.9K | 0.18% | 6 |
| Dec 2025 | Party City | 1M | 98% | 1 |
| Dec 2025 | Tuftex | 8.1K | 0.79% | 2 |
| Dec 2025 | Sempertex | 5.4K | 0.53% | 3 |
| Dec 2025 | Qualatex | 3.6K | 0.35% | 4 |
| Dec 2025 | Anagram | 1.6K | 0.16% | 5 |
| Dec 2025 | Gemar | 1.6K | 0.16% | 6 |
| Jan 2026 | Party City | 1M | 96.8% | 1 |
| Jan 2026 | Tuftex | 12.1K | 1.2% | 2 |
| Jan 2026 | Sempertex | 9.9K | 0.96% | 3 |
| Jan 2026 | Qualatex | 5.4K | 0.52% | 4 |
| Jan 2026 | Anagram | 2.9K | 0.28% | 5 |
| Jan 2026 | Gemar | 2.4K | 0.23% | 6 |
| Feb 2026 | Party City | 1M | 97.3% | 1 |
| Feb 2026 | Tuftex | 9.9K | 0.96% | 2 |
| Feb 2026 | Sempertex | 8.1K | 0.79% | 3 |
| Feb 2026 | Qualatex | 5.4K | 0.53% | 4 |
| Feb 2026 | Anagram | 2.4K | 0.23% | 5 |
| Feb 2026 | Gemar | 2.4K | 0.23% | 6 |
| Mar 2026 | Party City | 1M | 96.5% | 1 |
| Mar 2026 | Tuftex | 14.8K | 1.4% | 2 |
| Mar 2026 | Sempertex | 9.9K | 0.96% | 3 |
| Mar 2026 | Qualatex | 6.6K | 0.64% | 4 |
| Mar 2026 | Anagram | 2.4K | 0.23% | 5 |
| Mar 2026 | Gemar | 2.4K | 0.23% | 6 |
| Apr 2026 | Party City | 823K | 95.8% | 1 |
| Apr 2026 | Tuftex | 14.8K | 1.7% | 2 |
| Apr 2026 | Sempertex | 9.9K | 1.2% | 3 |
| Apr 2026 | Qualatex | 6.6K | 0.77% | 4 |
| Apr 2026 | Anagram | 2.4K | 0.28% | 5 |
| Apr 2026 | Gemar | 2.4K | 0.28% | 6 |
| May 2026 | Party City | 1M | 95.2% | 1 |
| May 2026 | Tuftex | 27.1K | 2.6% | 2 |
| May 2026 | Sempertex | 12.1K | 1.2% | 3 |
| May 2026 | Qualatex | 6.6K | 0.63% | 4 |
| May 2026 | Gemar | 2.4K | 0.23% | 5 |
| May 2026 | Anagram | 1.9K | 0.18% | 6 |
| Jun 2026 | Party City | 1M | 96% | 1 |
| Jun 2026 | Tuftex | 22.2K | 2.1% | 2 |
| Jun 2026 | Sempertex | 9.9K | 0.95% | 3 |
| Jun 2026 | Qualatex | 5.4K | 0.52% | 4 |
| Jun 2026 | Anagram | 1.9K | 0.18% | 5 |
| Jun 2026 | Gemar | 1.9K | 0.18% | 6 |
| Jul 2026 | Party City | 823K | 95.8% | 1 |
| Jul 2026 | Tuftex | 18.1K | 2.1% | 2 |
| Jul 2026 | Sempertex | 9.9K | 1.2% | 3 |
| Jul 2026 | Qualatex | 4.4K | 0.51% | 4 |
| Jul 2026 | Gemar | 1.9K | 0.22% | 5 |
| Jul 2026 | Anagram | 1.6K | 0.19% | 6 |
| Aug 2026 | Party City | 1M | 96.9% | 1 |
| Aug 2026 | Tuftex | 14.8K | 1.4% | 2 |
| Aug 2026 | Sempertex | 9.9K | 0.96% | 3 |
| Aug 2026 | Qualatex | 3.6K | 0.35% | 4 |
| Aug 2026 | Gemar | 1.9K | 0.18% | 5 |
| Aug 2026 | Anagram | 1.6K | 0.16% | 6 |
| Sep 2026 | Anagram | — | — | — |
| Sep 2026 | Gemar | — | — | — |
| Sep 2026 | Party City | — | — | — |
| Sep 2026 | Qualatex | — | — | — |
| Sep 2026 | Sempertex | — | — | — |
| Sep 2026 | Tuftex | — | — | — |

## What is being compared

- **Anagram**: Measured on the search term “anagram balloons”.
- **Gemar**: Measured on the search term “gemar balloons”.
- **Party City**: Measured on the search term “party city”.
- **Qualatex**: Measured on the search term “qualatex balloons”.
- **Sempertex**: Measured on the search term “sempertex balloons”.
- **Tuftex**: Measured on the search term “tuftex balloons”.

- [Anagram](/demand/global-en/brands/anagram)
- [Gemar](/demand/global-en/brands/gemar)
- [Party City](/demand/global-en/brands/party-city)
- [Qualatex](/demand/global-en/brands/qualatex)
- [Sempertex](/demand/global-en/brands/sempertex)
- [Tuftex](/demand/global-en/brands/tuftex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among balloons worldwide?

In August 2026, Party City was the most searched among balloons worldwide, with an estimated 1M branded searches and 96.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Balloons: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/balloons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/balloons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.