---
title: "Ballet flat brands: Which are searched most?"
description: "Compare the ballet flat brands people buy. Share of Search among Sam Edelman, Repetto, Tieks, Birdies, Margaux, Rothy's, Vionic, VIVAIA, Quince and French Sole, the ballet flat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ballet-flat-brands"
publisher: "Brandwave"
---

# Ballet flat brands: Which are searched most?

Compare the ballet flat brands people buy. Share of Search among Sam Edelman, Repetto, Tieks, Birdies, Margaux, Rothy's, Vionic, VIVAIA, Quince and French Sole, the ballet flat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ballet flat brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sam Edelman, 45%

## Which brand is most popular in search among ballet flat brands worldwide?

- In September 2026, Sam Edelman was the most searched among ballet flat brands worldwide, with an estimated 90.5K branded searches, 45% of all searches for the ten we track.
- Repetto is in 2nd place, 24.9 percentage points behind at 20.1%.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide increased from 19.1% to 45%.
- Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide decreased from 23.3% to 20.1%.
- Across the 12 months ending September 2026, Tieks’ share of searches among ballet flat brands worldwide decreased from 19.1% to 9%.
- Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide decreased from 12.7% to 6%.
- Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide decreased from 7% to 6%.
- Across the 12 months ending September 2026, Rothy's’ share of searches among ballet flat brands worldwide decreased from 8.5% to 4%.
- Across the 12 months ending September 2026, Vionic’s share of searches among ballet flat brands worldwide decreased from 4.6% to 3.3%.
- Across the 12 months ending September 2026, Quince’s share of searches among ballet flat brands worldwide increased from 1.5% to 2.1%.
- Across the 12 months ending September 2026, French Sole’s share of searches among ballet flat brands worldwide increased from 0.86% to 1.4%.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide peaked at 45.3% in July 2026 and was lowest at 19% in January 2026.
- Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide peaked at 28.5% in January 2026 and was lowest at 17.8% in May 2026.
- Across the 12 months ending September 2026, Tieks’ share of searches among ballet flat brands worldwide peaked at 22% in December 2025 and was lowest at 5% in July 2026.
- Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide peaked at 12.9% in November 2025 and was lowest at 3.3% in July 2026.
- Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide peaked at 30.9% in June 2026 and was lowest at 4.1% in March 2026.
- Across the 12 months ending September 2026, Rothy's’ share of searches among ballet flat brands worldwide peaked at 13.8% in March 2026 and was lowest at 3.9% in August 2026.
- Across the 12 months ending September 2026, Vionic’s share of searches among ballet flat brands worldwide peaked at 9.2% in March 2026 and was lowest at 2.2% in July 2026.
- Across the 12 months ending September 2026, VIVAIA’s share of searches among ballet flat brands worldwide peaked at 4.6% in April 2026 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Quince’s share of searches among ballet flat brands worldwide peaked at 3% in April 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Sam Edelman rose from 2nd to 1st among ballet flat brands worldwide.
- Across the 12 months ending September 2026, Repetto fell from 1st to 2nd among ballet flat brands worldwide.
- Across the 12 months ending September 2026, Margaux rose from 6th to 5th among ballet flat brands worldwide.
- Across the 12 months ending September 2026, Rothy's fell from 5th to 6th among ballet flat brands worldwide.
- Across the 12 months ending September 2026, VIVAIA held steady: its share of searches among ballet flat brands worldwide moved less than 0.5 percentage points.

## Top ballet flat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Sam Edelman and Margaux were mentioned most often, in four of the five answers. Sam Edelman was recommended most often, coming first in three out of four answers that gave a list. Margaux was second, and Repetto was third. Tieks, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sam Edelman | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Margaux | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Repetto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| VIVAIA | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Vionic | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Rothy's | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Tieks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Birdies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| French Sole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ballet flat brands

- Asked ChatGPT "Which ballet flat brand should I buy?": 1. Sam Edelman, 2. Repetto, 3. Margaux, 4. Quince, 5. VIVAIA
- Asked ChatGPT "What are the best ballet flat brands?": 1. Sam Edelman, 2. Margaux, 3. Repetto, 4. Quince, 5. VIVAIA
- Asked ChatGPT "What's the best ballet flat brand for walking all day?": 1. Vionic, 2. VIVAIA, 3. Margaux
- Searched Google, AI Overview "ballet flats": 1. Sam Edelman, 2. Margaux, 3. Rothy's
- Searched Google, AI Overview "flats for women": 1. Rothy's, 2. Sam Edelman

Not named in any answer: Tieks, Birdies and French Sole.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Sam Edelman vs Repetto: compare search popularity](/demand/global-en/compare/repetto-vs-sam-edelman): 45% against 20.1% Share of Search.
- [Sam Edelman vs Tieks: compare search popularity](/demand/global-en/compare/sam-edelman-vs-tieks): 45% against 9% Share of Search.
- [Sam Edelman vs Birdies: compare search popularity](/demand/global-en/compare/birdies-vs-sam-edelman): 45% against 6% Share of Search.
- [Sam Edelman vs Margaux: compare search popularity](/demand/global-en/compare/margaux-vs-sam-edelman): 45% against 6% Share of Search.
- [Repetto vs Tieks: compare search popularity](/demand/global-en/compare/repetto-vs-tieks): 20.1% against 9% Share of Search.
- [Repetto vs Birdies: compare search popularity](/demand/global-en/compare/birdies-vs-repetto): 20.1% against 6% Share of Search.
- [Repetto vs Margaux: compare search popularity](/demand/global-en/compare/margaux-vs-repetto): 20.1% against 6% Share of Search.
- [Tieks vs Birdies: compare search popularity](/demand/global-en/compare/birdies-vs-tieks): 9% against 6% Share of Search.
- [Tieks vs Margaux: compare search popularity](/demand/global-en/compare/margaux-vs-tieks): 9% against 6% Share of Search.
- [Birdies vs Margaux: compare search popularity](/demand/global-en/compare/birdies-vs-margaux): 6% Share of Search each.

## How did search popularity change for ballet flat brands worldwide in September 2026?

- In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
- In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
- In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.
- In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%.
- Quince’s share of searches among ballet flat brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in September 2026.
- Estimated monthly branded searches for French Sole worldwide rose 190% over 12 measured months, from 1K to 2.9K in September 2026.
- Estimated monthly branded searches for VIVAIA worldwide rose 53.8% over 12 measured months, from 3.9K to 6K in September 2026.
- Estimated monthly branded searches for Vionic worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sam Edelman | 45% | 90.5K | 0.0% | Caleres |
| 2 | Repetto | 20.1% | 40.5K | -18.2% | Repetto |
| 3 | Tieks | 9% | 18.1K | 0.0% | Tieks |
| 4 | Birdies | 6% | 12.1K | +22.2% | Birdies |
| 5 | Margaux | 6% | 12.1K | +22.2% | Margaux |
| 6 | Rothy's | 4% | 8.1K | 0.0% | Rothy's |
| 7 | Vionic | 3.3% | 6.6K | 0.0% | Caleres |
| 8 | VIVAIA | 3% | 6K | 0.0% | VIVAIA |
| 9 | Quince | 2.1% | 4.3K | 0.0% | Quince |
| 10 | French Sole | 1.4% | 2.9K | 0.0% | French Sole |

Sam Edelman, Repetto and 2 other brands sell other things too, so only their searches that name this product count here, like “sam edelman flats”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Repetto | 27.1K | 23.3% | 1 |
| Oct 2025 | Sam Edelman | 22.2K | 19.1% | 2 |
| Oct 2025 | Tieks | 22.2K | 19.1% | 3 |
| Oct 2025 | Birdies | 14.8K | 12.7% | 4 |
| Oct 2025 | Rothy's | 9.9K | 8.5% | 5 |
| Oct 2025 | Margaux | 8.1K | 7% | 6 |
| Oct 2025 | Vionic | 5.4K | 4.6% | 7 |
| Oct 2025 | VIVAIA | 3.9K | 3.4% | 8 |
| Oct 2025 | Quince | 1.7K | 1.5% | 9 |
| Oct 2025 | French Sole | 1K | 0.86% | 10 |
| Nov 2025 | Repetto | 27.1K | 23.6% | 1 |
| Nov 2025 | Sam Edelman | 27.1K | 23.6% | 2 |
| Nov 2025 | Tieks | 22.2K | 19.4% | 3 |
| Nov 2025 | Birdies | 14.8K | 12.9% | 4 |
| Nov 2025 | Rothy's | 8.1K | 7.1% | 5 |
| Nov 2025 | Margaux | 5.4K | 4.7% | 6 |
| Nov 2025 | VIVAIA | 3.9K | 3.4% | 7 |
| Nov 2025 | Vionic | 3.6K | 3.1% | 8 |
| Nov 2025 | Quince | 1.6K | 1.4% | 9 |
| Nov 2025 | French Sole | 880 | 0.77% | 10 |
| Dec 2025 | Sam Edelman | 33.1K | 26.9% | 1 |
| Dec 2025 | Tieks | 27.1K | 22% | 2 |
| Dec 2025 | Repetto | 22.2K | 18% | 3 |
| Dec 2025 | Birdies | 12.1K | 9.8% | 4 |
| Dec 2025 | Margaux | 12.1K | 9.8% | 5 |
| Dec 2025 | Rothy's | 8.1K | 6.6% | 6 |
| Dec 2025 | VIVAIA | 3.4K | 2.8% | 7 |
| Dec 2025 | Vionic | 2.9K | 2.4% | 8 |
| Dec 2025 | Quince | 1.3K | 1.1% | 9 |
| Dec 2025 | French Sole | 880 | 0.71% | 10 |
| Jan 2026 | Repetto | 27.1K | 28.5% | 1 |
| Jan 2026 | Sam Edelman | 18.1K | 19% | 2 |
| Jan 2026 | Tieks | 14.8K | 15.6% | 3 |
| Jan 2026 | Birdies | 12.1K | 12.7% | 4 |
| Jan 2026 | Rothy's | 8.1K | 8.5% | 5 |
| Jan 2026 | Margaux | 5.4K | 5.7% | 6 |
| Jan 2026 | Vionic | 3.6K | 3.8% | 7 |
| Jan 2026 | VIVAIA | 3.4K | 3.6% | 8 |
| Jan 2026 | Quince | 1.6K | 1.7% | 9 |
| Jan 2026 | French Sole | 880 | 0.93% | 10 |
| Feb 2026 | Sam Edelman | 27.1K | 24.4% | 1 |
| Feb 2026 | Repetto | 22.2K | 20% | 2 |
| Feb 2026 | Tieks | 22.2K | 20% | 3 |
| Feb 2026 | Birdies | 9.9K | 8.9% | 4 |
| Feb 2026 | Margaux | 9.9K | 8.9% | 5 |
| Feb 2026 | Rothy's | 9.9K | 8.9% | 6 |
| Feb 2026 | VIVAIA | 3.9K | 3.5% | 7 |
| Feb 2026 | Vionic | 3.6K | 3.2% | 8 |
| Feb 2026 | Quince | 1.6K | 1.4% | 9 |
| Feb 2026 | French Sole | 720 | 0.65% | 10 |
| Mar 2026 | Sam Edelman | 40.5K | 25.1% | 1 |
| Mar 2026 | Repetto | 33.1K | 20.5% | 2 |
| Mar 2026 | Rothy's | 22.2K | 13.8% | 3 |
| Mar 2026 | Tieks | 18.1K | 11.2% | 4 |
| Mar 2026 | Birdies | 14.8K | 9.2% | 5 |
| Mar 2026 | Vionic | 14.8K | 9.2% | 6 |
| Mar 2026 | VIVAIA | 7K | 4.3% | 7 |
| Mar 2026 | Margaux | 6.6K | 4.1% | 8 |
| Mar 2026 | Quince | 2.9K | 1.8% | 9 |
| Mar 2026 | French Sole | 1.3K | 0.81% | 10 |
| Apr 2026 | Sam Edelman | 60.5K | 37.9% | 1 |
| Apr 2026 | Repetto | 33.1K | 20.7% | 2 |
| Apr 2026 | Tieks | 14.8K | 9.3% | 3 |
| Apr 2026 | Birdies | 12.1K | 7.6% | 4 |
| Apr 2026 | Rothy's | 9.9K | 6.2% | 5 |
| Apr 2026 | Margaux | 8.1K | 5.1% | 6 |
| Apr 2026 | VIVAIA | 7.3K | 4.6% | 7 |
| Apr 2026 | Vionic | 6.6K | 4.1% | 8 |
| Apr 2026 | Quince | 4.8K | 3% | 9 |
| Apr 2026 | French Sole | 2.4K | 1.5% | 10 |
| May 2026 | Sam Edelman | 90.5K | 39.8% | 1 |
| May 2026 | Repetto | 40.5K | 17.8% | 2 |
| May 2026 | Margaux | 33.1K | 14.6% | 3 |
| May 2026 | Tieks | 18.1K | 8% | 4 |
| May 2026 | Birdies | 12.1K | 5.3% | 5 |
| May 2026 | Rothy's | 9.9K | 4.4% | 6 |
| May 2026 | VIVAIA | 9K | 4% | 7 |
| May 2026 | Vionic | 6.6K | 2.9% | 8 |
| May 2026 | Quince | 3.8K | 1.7% | 9 |
| May 2026 | French Sole | 3.6K | 1.6% | 10 |
| Jun 2026 | Margaux | 74K | 30.9% | 1 |
| Jun 2026 | Sam Edelman | 60.5K | 25.3% | 2 |
| Jun 2026 | Repetto | 49.5K | 20.7% | 3 |
| Jun 2026 | Tieks | 14.8K | 6.2% | 4 |
| Jun 2026 | Rothy's | 12.1K | 5.1% | 5 |
| Jun 2026 | Birdies | 9.9K | 4.1% | 6 |
| Jun 2026 | VIVAIA | 7.3K | 3% | 7 |
| Jun 2026 | Vionic | 5.4K | 2.3% | 8 |
| Jun 2026 | Quince | 3.2K | 1.3% | 9 |
| Jun 2026 | French Sole | 2.9K | 1.2% | 10 |
| Jul 2026 | Sam Edelman | 110K | 45.3% | 1 |
| Jul 2026 | Repetto | 49.5K | 20.4% | 2 |
| Jul 2026 | Margaux | 33.1K | 13.6% | 3 |
| Jul 2026 | Rothy's | 12.1K | 5% | 4 |
| Jul 2026 | Tieks | 12.1K | 5% | 5 |
| Jul 2026 | Birdies | 8.1K | 3.3% | 6 |
| Jul 2026 | VIVAIA | 6.3K | 2.6% | 7 |
| Jul 2026 | Vionic | 5.4K | 2.2% | 8 |
| Jul 2026 | Quince | 3.7K | 1.5% | 9 |
| Jul 2026 | French Sole | 2.4K | 0.99% | 10 |
| Aug 2026 | Sam Edelman | 90.5K | 44% | 1 |
| Aug 2026 | Repetto | 49.5K | 24.1% | 2 |
| Aug 2026 | Tieks | 18.1K | 8.8% | 3 |
| Aug 2026 | Birdies | 9.9K | 4.8% | 4 |
| Aug 2026 | Margaux | 9.9K | 4.8% | 5 |
| Aug 2026 | Rothy's | 8.1K | 3.9% | 6 |
| Aug 2026 | Vionic | 6.6K | 3.2% | 7 |
| Aug 2026 | VIVAIA | 6K | 2.9% | 8 |
| Aug 2026 | Quince | 4.3K | 2.1% | 9 |
| Aug 2026 | French Sole | 2.9K | 1.4% | 10 |
| Sep 2026 | Sam Edelman | 90.5K | 45% | 1 |
| Sep 2026 | Repetto | 40.5K | 20.1% | 2 |
| Sep 2026 | Tieks | 18.1K | 9% | 3 |
| Sep 2026 | Birdies | 12.1K | 6% | 4 |
| Sep 2026 | Margaux | 12.1K | 6% | 5 |
| Sep 2026 | Rothy's | 8.1K | 4% | 6 |
| Sep 2026 | Vionic | 6.6K | 3.3% | 7 |
| Sep 2026 | VIVAIA | 6K | 3% | 8 |
| Sep 2026 | Quince | 4.3K | 2.1% | 9 |
| Sep 2026 | French Sole | 2.9K | 1.4% | 10 |

## What is being compared

- **Birdies**: Measured on the search term “birdies shoes”.
- **French Sole**: Measured on the search term “french sole flats”.
- **Margaux**: Measured on the search term “margaux flats”.
- **Quince**: Measured on the search terms “quince ballet flats” and “quince flats”, summed into one figure.
- **Repetto**: Measured on the search term “repetto ballet flats”.
- **Rothy's**: Measured on the search term “rothys flats”.
- **Sam Edelman**: Measured on the search term “sam edelman flats”.
- **Tieks**: Measured on the search term “tieks”.
- **Vionic**: Measured on the search term “vionic flats”.
- **VIVAIA**: Measured on the search terms “vivaia ballet flats” and “vivaia flats”, summed into one figure.

- [Birdies](/demand/global-en/brands/birdies)
- [French Sole](/demand/global-en/brands/french-sole)
- [Margaux](/demand/global-en/brands/margaux)
- [Quince](/demand/global-en/brands/quince)
- [Repetto](/demand/global-en/brands/repetto)
- [Rothy's](/demand/global-en/brands/rothy-s)
- [Sam Edelman](/demand/global-en/brands/sam-edelman)
- [Tieks](/demand/global-en/brands/tieks)
- [Vionic](/demand/global-en/brands/vionic)
- [VIVAIA](/demand/global-en/brands/vivaia)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ballet flat brands worldwide?

In September 2026, Sam Edelman was the most searched among ballet flat brands worldwide, with an estimated 90.5K branded searches, 45% of all searches for the ten we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ballet flat brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ballet-flat-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ballet-flat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.