--- title: "Baking paper brands: Which brands are most popular in search?" description: "Compare the baking paper brands people search for. Share of Search among Sainsbury's, Kirkland Signature, Reynolds, GoodCook, If You Care and Bacofoil, the baking paper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/baking-paper-brands" publisher: "Brandwave" --- # Baking paper brands: Which brands are most popular in search? Compare the baking paper brands people search for. Share of Search among Sainsbury's, Kirkland Signature, Reynolds, GoodCook, If You Care and Bacofoil, the baking paper brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Baking paper brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sainsbury's, 97.5% ## Which brand is most popular in search among baking paper brands worldwide? - In August 2026, Sainsbury's was the most searched among baking paper brands worldwide, with an estimated 9.1M branded searches and 97.5% estimated Share of Search within this set. - Kirkland Signature is in 2nd place, 96.4 percentage points behind at 1.2% Share of Search. - Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among baking paper brands worldwide decreased from 98% to 97.5%. - Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among baking paper brands worldwide increased from 0.65% to 1.2%. - Across the 11 months ending August 2026, Kirkland Signature rose from 3rd to 2nd among baking paper brands worldwide. - Across the 11 months ending August 2026, Reynolds fell from 2nd to 3rd among baking paper brands worldwide. - Across the 11 months ending August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide. - Across the 11 months ending August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide. - Across the 11 months ending August 2026, GoodCook held steady: its estimated Share of Search among baking paper brands worldwide moved less than 0.5 percentage points. ## How did search popularity change for baking paper brands worldwide in August 2026? - In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%. - In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%. - In August 2026, If You Care rose from 6th to 5th among baking paper brands worldwide. - In August 2026, Bacofoil fell from 5th to 6th among baking paper brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sainsbury's | 97.5% | 9.1M | 0.0% | Sainsbury's | | 2 | Kirkland Signature | 1.2% | 110K | +122.2% | Kirkland Signature | | 3 | Reynolds | 1.2% | 110K | 0.0% | Reynolds | | 4 | GoodCook | 0.07% | 6.6K | +22.2% | GoodCook | | 5 | If You Care | 0.02% | 1.9K | +18.8% | If You Care | | 6 | Bacofoil | 0.02% | 1.6K | 0.0% | Bacofoil | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sainsbury's | 9.1M | 98% | 1 | | Oct 2025 | Reynolds | 110K | 1.2% | 2 | | Oct 2025 | Kirkland Signature | 60.5K | 0.65% | 3 | | Oct 2025 | GoodCook | 6.6K | 0.07% | 4 | | Oct 2025 | Bacofoil | 2.4K | 0.03% | 5 | | Oct 2025 | If You Care | 2.4K | 0.03% | 6 | | Nov 2025 | Sainsbury's | 9.1M | 97.5% | 1 | | Nov 2025 | Kirkland Signature | 110K | 1.2% | 2 | | Nov 2025 | Reynolds | 110K | 1.2% | 3 | | Nov 2025 | GoodCook | 6.6K | 0.07% | 4 | | Nov 2025 | Bacofoil | 2.4K | 0.03% | 5 | | Nov 2025 | If You Care | 2.4K | 0.03% | 6 | | Dec 2025 | Sainsbury's | 11.1M | 98% | 1 | | Dec 2025 | Kirkland Signature | 110K | 0.97% | 2 | | Dec 2025 | Reynolds | 110K | 0.97% | 3 | | Dec 2025 | GoodCook | 6.6K | 0.06% | 4 | | Dec 2025 | Bacofoil | 2.4K | 0.02% | 5 | | Dec 2025 | If You Care | 2.4K | 0.02% | 6 | | Jan 2026 | Sainsbury's | 9.1M | 97.6% | 1 | | Jan 2026 | Reynolds | 135K | 1.4% | 2 | | Jan 2026 | Kirkland Signature | 74K | 0.79% | 3 | | Jan 2026 | GoodCook | 6.6K | 0.07% | 4 | | Jan 2026 | If You Care | 2.9K | 0.03% | 5 | | Jan 2026 | Bacofoil | 2.4K | 0.03% | 6 | | Feb 2026 | Sainsbury's | 7.5M | 97.5% | 1 | | Feb 2026 | Reynolds | 110K | 1.4% | 2 | | Feb 2026 | Kirkland Signature | 74K | 0.96% | 3 | | Feb 2026 | GoodCook | 5.4K | 0.07% | 4 | | Feb 2026 | If You Care | 2.4K | 0.03% | 5 | | Feb 2026 | Bacofoil | 1.9K | 0.02% | 6 | | Mar 2026 | Sainsbury's | 9.1M | 97.3% | 1 | | Mar 2026 | Kirkland Signature | 135K | 1.4% | 2 | | Mar 2026 | Reynolds | 110K | 1.2% | 3 | | Mar 2026 | GoodCook | 6.6K | 0.07% | 4 | | Mar 2026 | If You Care | 2.4K | 0.03% | 5 | | Mar 2026 | Bacofoil | 1.9K | 0.02% | 6 | | Apr 2026 | Sainsbury's | 9.1M | 98.1% | 1 | | Apr 2026 | Reynolds | 110K | 1.2% | 2 | | Apr 2026 | Kirkland Signature | 60.5K | 0.65% | 3 | | Apr 2026 | GoodCook | 6.6K | 0.07% | 4 | | Apr 2026 | If You Care | 2.4K | 0.03% | 5 | | Apr 2026 | Bacofoil | 1.6K | 0.02% | 6 | | May 2026 | Sainsbury's | 9.1M | 98.1% | 1 | | May 2026 | Reynolds | 110K | 1.2% | 2 | | May 2026 | Kirkland Signature | 60.5K | 0.65% | 3 | | May 2026 | GoodCook | 5.4K | 0.06% | 4 | | May 2026 | If You Care | 1.9K | 0.02% | 5 | | May 2026 | Bacofoil | 1.6K | 0.02% | 6 | | Jun 2026 | Sainsbury's | 9.1M | 97.8% | 1 | | Jun 2026 | Reynolds | 135K | 1.4% | 2 | | Jun 2026 | Kirkland Signature | 60.5K | 0.65% | 3 | | Jun 2026 | GoodCook | 5.4K | 0.06% | 4 | | Jun 2026 | Bacofoil | 1.6K | 0.02% | 5 | | Jun 2026 | If You Care | 1.6K | 0.02% | 6 | | Jul 2026 | Sainsbury's | 9.1M | 98.2% | 1 | | Jul 2026 | Reynolds | 110K | 1.2% | 2 | | Jul 2026 | Kirkland Signature | 49.5K | 0.53% | 3 | | Jul 2026 | GoodCook | 5.4K | 0.06% | 4 | | Jul 2026 | Bacofoil | 1.6K | 0.02% | 5 | | Jul 2026 | If You Care | 1.6K | 0.02% | 6 | | Aug 2026 | Sainsbury's | 9.1M | 97.5% | 1 | | Aug 2026 | Kirkland Signature | 110K | 1.2% | 2 | | Aug 2026 | Reynolds | 110K | 1.2% | 3 | | Aug 2026 | GoodCook | 6.6K | 0.07% | 4 | | Aug 2026 | If You Care | 1.9K | 0.02% | 5 | | Aug 2026 | Bacofoil | 1.6K | 0.02% | 6 | | Sep 2026 | Bacofoil | — | — | — | | Sep 2026 | GoodCook | — | — | — | | Sep 2026 | If You Care | — | — | — | | Sep 2026 | Kirkland Signature | — | — | — | | Sep 2026 | Reynolds | — | — | — | | Sep 2026 | Sainsbury's | — | — | — | ## What is being compared - **Bacofoil**: Measured on the search term “bacofoil”. - **GoodCook**: Measured on the search term “goodcook”. - **If You Care**: Measured on the search term “if you care”. - **Kirkland Signature**: Measured on the search term “kirkland signature”. - **Reynolds**: Measured on the search term “reynolds”. - **Sainsbury's**: Measured on the search term “sainsburys”. - [Bacofoil](/demand/global-en/brands/bacofoil) - [GoodCook](/demand/global-en/brands/goodcook) - [If You Care](/demand/global-en/brands/if-you-care) - [Kirkland Signature](/demand/global-en/brands/kirkland-signature) - [Reynolds](/demand/global-en/brands/reynolds) - [Sainsbury's](/demand/global-en/brands/sainsbury-s) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among baking paper brands worldwide? In August 2026, Sainsbury's was the most searched among baking paper brands worldwide, with an estimated 9.1M branded searches and 97.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Baking paper brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baking-paper-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baking-paper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.