---
title: "Baking mixes: Which brands are most popular in search?"
description: "Compare the baking mixes people buy. Share of Search among Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's and Pillsbury, the baking mixes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baking-mixes"
publisher: "Brandwave"
---

# Baking mixes: Which brands are most popular in search?

Compare the baking mixes people buy. Share of Search among Betty Crocker, King Arthur, Dr. Oetker, Duncan Hines, Green's and Pillsbury, the baking mixes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baking mixes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Betty Crocker, 42.5%

## Which brand is most popular in search among baking mixes worldwide?

- In August 2026, Betty Crocker was the most searched among baking mixes worldwide, with an estimated 135K branded searches and 42.5% estimated Share of Search within this set.
- King Arthur is in 2nd place, 19.2 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide increased from 39.5% to 42.5%.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide decreased from 26.5% to 23.3%.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide decreased from 21.6% to 19%.
- Across the 11 months ending August 2026, Green's’ estimated Share of Search among baking mixes worldwide increased from 2.4% to 5.7%.
- Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide decreased from 3.5% to 2.5%.
- Across the 11 months ending August 2026, Betty Crocker’s estimated Share of Search among baking mixes worldwide peaked at 47% in July 2026 and was lowest at 36.4% in November 2025.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide peaked at 36.4% in November 2025 and was lowest at 21.1% in July 2026.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among baking mixes worldwide peaked at 23.2% in June 2026 and was lowest at 15.1% in December 2025.
- Across the 11 months ending August 2026, Duncan Hines’ estimated Share of Search among baking mixes worldwide peaked at 7% in August 2026 and was lowest at 4.5% in December 2025.
- Across the 11 months ending August 2026, Green's’ estimated Share of Search among baking mixes worldwide peaked at 5.7% in August 2026 and was lowest at 2.2% in November 2025.
- Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide peaked at 3.5% in October 2025 and was lowest at 2.2% in January 2026.
- Across the 11 months ending August 2026, Green's rose from 6th to 5th among baking mixes worldwide.
- Across the 11 months ending August 2026, Pillsbury fell from 5th to 6th among baking mixes worldwide.
- Across the 11 months ending August 2026, Duncan Hines held steady: its estimated Share of Search among baking mixes worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Betty Crocker vs King Arthur: compare search popularity](/demand/global-en/compare/betty-crocker-vs-king-arthur): 42.5% against 23.3% Share of Search.
- [Betty Crocker vs Dr. Oetker: compare search popularity](/demand/global-en/compare/betty-crocker-vs-dr-oetker): 42.5% against 19% Share of Search.
- [Betty Crocker vs Duncan Hines: compare search popularity](/demand/global-en/compare/betty-crocker-vs-duncan-hines): 42.5% against 7% Share of Search.
- [Betty Crocker vs Green's: compare search popularity](/demand/global-en/compare/betty-crocker-vs-green-s): 42.5% against 5.7% Share of Search.
- [King Arthur vs Dr. Oetker: compare search popularity](/demand/global-en/compare/dr-oetker-vs-king-arthur): 23.3% against 19% Share of Search.
- [King Arthur vs Duncan Hines: compare search popularity](/demand/global-en/compare/duncan-hines-vs-king-arthur): 23.3% against 7% Share of Search.
- [King Arthur vs Green's: compare search popularity](/demand/global-en/compare/green-s-vs-king-arthur): 23.3% against 5.7% Share of Search.
- [Dr. Oetker vs Duncan Hines: compare search popularity](/demand/global-en/compare/dr-oetker-vs-duncan-hines): 19% against 7% Share of Search.
- [Dr. Oetker vs Green's: compare search popularity](/demand/global-en/compare/dr-oetker-vs-green-s): 19% against 5.7% Share of Search.
- [Duncan Hines vs Green's: compare search popularity](/demand/global-en/compare/duncan-hines-vs-green-s): 7% against 5.7% Share of Search.

## How did search popularity change for baking mixes worldwide in August 2026?

- In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
- In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.
- In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
- In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
- In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
- Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Betty Crocker | 42.5% | 135K | 0.0% | Betty Crocker |
| 2 | King Arthur | 23.3% | 74K | +22.3% | King Arthur |
| 3 | Dr. Oetker | 19% | 60.5K | 0.0% | Dr. Oetker |
| 4 | Duncan Hines | 7% | 22.2K | +50.0% | Duncan Hines |
| 5 | Green's | 5.7% | 18.1K | +82.8% | Green's |
| 6 | Pillsbury | 2.5% | 8.1K | +22.7% | Pillsbury |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Betty Crocker | 135K | 39.5% | 1 |
| Oct 2025 | King Arthur | 90.5K | 26.5% | 2 |
| Oct 2025 | Dr. Oetker | 74K | 21.6% | 3 |
| Oct 2025 | Duncan Hines | 22.2K | 6.5% | 4 |
| Oct 2025 | Pillsbury | 12.1K | 3.5% | 5 |
| Oct 2025 | Green's | 8.1K | 2.4% | 6 |
| Nov 2025 | Betty Crocker | 135K | 36.4% | 1 |
| Nov 2025 | King Arthur | 135K | 36.4% | 2 |
| Nov 2025 | Dr. Oetker | 60.5K | 16.3% | 3 |
| Nov 2025 | Duncan Hines | 22.2K | 6% | 4 |
| Nov 2025 | Pillsbury | 9.9K | 2.7% | 5 |
| Nov 2025 | Green's | 8.1K | 2.2% | 6 |
| Dec 2025 | Betty Crocker | 165K | 41.2% | 1 |
| Dec 2025 | King Arthur | 135K | 33.7% | 2 |
| Dec 2025 | Dr. Oetker | 60.5K | 15.1% | 3 |
| Dec 2025 | Duncan Hines | 18.1K | 4.5% | 4 |
| Dec 2025 | Pillsbury | 12.1K | 3% | 5 |
| Dec 2025 | Green's | 9.9K | 2.5% | 6 |
| Jan 2026 | Betty Crocker | 165K | 44.4% | 1 |
| Jan 2026 | King Arthur | 110K | 29.6% | 2 |
| Jan 2026 | Dr. Oetker | 60.5K | 16.3% | 3 |
| Jan 2026 | Duncan Hines | 18.1K | 4.9% | 4 |
| Jan 2026 | Green's | 9.9K | 2.7% | 5 |
| Jan 2026 | Pillsbury | 8.1K | 2.2% | 6 |
| Feb 2026 | Betty Crocker | 135K | 42.1% | 1 |
| Feb 2026 | King Arthur | 90.5K | 28.3% | 2 |
| Feb 2026 | Dr. Oetker | 60.5K | 18.9% | 3 |
| Feb 2026 | Duncan Hines | 18.1K | 5.7% | 4 |
| Feb 2026 | Green's | 8.1K | 2.5% | 5 |
| Feb 2026 | Pillsbury | 8.1K | 2.5% | 6 |
| Mar 2026 | Betty Crocker | 135K | 41.9% | 1 |
| Mar 2026 | King Arthur | 90.5K | 28.1% | 2 |
| Mar 2026 | Dr. Oetker | 60.5K | 18.8% | 3 |
| Mar 2026 | Duncan Hines | 18.1K | 5.6% | 4 |
| Mar 2026 | Green's | 9.9K | 3.1% | 5 |
| Mar 2026 | Pillsbury | 8.1K | 2.5% | 6 |
| Apr 2026 | Betty Crocker | 110K | 39.2% | 1 |
| Apr 2026 | King Arthur | 74K | 26.4% | 2 |
| Apr 2026 | Dr. Oetker | 60.5K | 21.6% | 3 |
| Apr 2026 | Duncan Hines | 18.1K | 6.5% | 4 |
| Apr 2026 | Green's | 9.9K | 3.5% | 5 |
| Apr 2026 | Pillsbury | 8.1K | 2.9% | 6 |
| May 2026 | Betty Crocker | 135K | 45.2% | 1 |
| May 2026 | King Arthur | 74K | 24.7% | 2 |
| May 2026 | Dr. Oetker | 60.5K | 20.2% | 3 |
| May 2026 | Duncan Hines | 14.8K | 4.9% | 4 |
| May 2026 | Green's | 8.1K | 2.7% | 5 |
| May 2026 | Pillsbury | 6.6K | 2.2% | 6 |
| Jun 2026 | Betty Crocker | 110K | 42.2% | 1 |
| Jun 2026 | Dr. Oetker | 60.5K | 23.2% | 2 |
| Jun 2026 | King Arthur | 60.5K | 23.2% | 3 |
| Jun 2026 | Duncan Hines | 14.8K | 5.7% | 4 |
| Jun 2026 | Green's | 8.1K | 3.1% | 5 |
| Jun 2026 | Pillsbury | 6.6K | 2.5% | 6 |
| Jul 2026 | Betty Crocker | 135K | 47% | 1 |
| Jul 2026 | Dr. Oetker | 60.5K | 21.1% | 2 |
| Jul 2026 | King Arthur | 60.5K | 21.1% | 3 |
| Jul 2026 | Duncan Hines | 14.8K | 5.2% | 4 |
| Jul 2026 | Green's | 9.9K | 3.4% | 5 |
| Jul 2026 | Pillsbury | 6.6K | 2.3% | 6 |
| Aug 2026 | Betty Crocker | 135K | 42.5% | 1 |
| Aug 2026 | King Arthur | 74K | 23.3% | 2 |
| Aug 2026 | Dr. Oetker | 60.5K | 19% | 3 |
| Aug 2026 | Duncan Hines | 22.2K | 7% | 4 |
| Aug 2026 | Green's | 18.1K | 5.7% | 5 |
| Aug 2026 | Pillsbury | 8.1K | 2.5% | 6 |
| Sep 2026 | Betty Crocker | — | — | — |
| Sep 2026 | Dr. Oetker | — | — | — |
| Sep 2026 | Duncan Hines | — | — | — |
| Sep 2026 | Green's | — | — | — |
| Sep 2026 | King Arthur | — | — | — |
| Sep 2026 | Pillsbury | — | — | — |

## What is being compared

- **Betty Crocker**: Measured on the search term “betty crocker”.
- **Dr. Oetker**: Measured on the search term “dr oetker pizza”.
- **Duncan Hines**: Measured on the search term “duncan hines”.
- **Green's**: Measured on the search term “greens baking”.
- **King Arthur**: Measured on the search term “king arthur flour”.
- **Pillsbury**: Measured on the search term “pillsbury dough”.

- [Betty Crocker](/demand/global-en/brands/betty-crocker)
- [Dr. Oetker](/demand/global-en/brands/dr-oetker)
- [Duncan Hines](/demand/global-en/brands/duncan-hines)
- [Green's](/demand/global-en/brands/green-s)
- [King Arthur](/demand/global-en/brands/king-arthur)
- [Pillsbury](/demand/global-en/brands/pillsbury)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baking mixes worldwide?

In August 2026, Betty Crocker was the most searched among baking mixes worldwide, with an estimated 135K branded searches and 42.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baking mixes: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baking-mixes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baking-mixes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.