---
title: "Bakeware brands: Which brands are most popular in search?"
description: "Compare the bakeware brands shoppers choose between. Share of Search among Le Creuset, Pyrex, Wiltshire, USA Pan, Baker's Secret and Chicago Metallic, the bakeware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bakeware-brands"
publisher: "Brandwave"
---

# Bakeware brands: Which brands are most popular in search?

Compare the bakeware brands shoppers choose between. Share of Search among Le Creuset, Pyrex, Wiltshire, USA Pan, Baker's Secret and Chicago Metallic, the bakeware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bakeware brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Le Creuset, 78.9%

## Which brand is most popular in search among bakeware brands worldwide?

- In August 2026, Le Creuset was the most searched among bakeware brands worldwide, with an estimated 1.2M branded searches and 78.9% estimated Share of Search within this set.
- Pyrex is in 2nd place, 65.9 percentage points behind at 13% Share of Search.
- Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide decreased from 84.6% to 78.9%.
- Across the 11 months ending August 2026, Pyrex’s estimated Share of Search among bakeware brands worldwide increased from 9.3% to 13%.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide increased from 5.1% to 7.1%.
- Across the 11 months ending August 2026, Le Creuset’s estimated Share of Search among bakeware brands worldwide peaked at 88.2% in November 2025 and was lowest at 78.9% in August 2026.
- Across the 11 months ending August 2026, Pyrex’s estimated Share of Search among bakeware brands worldwide peaked at 13% in August 2026 and was lowest at 7.9% in December 2025.
- Across the 11 months ending August 2026, Wiltshire’s estimated Share of Search among bakeware brands worldwide peaked at 7.3% in May 2026 and was lowest at 2.9% in December 2025.
- Across the 11 months ending August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.
- Across the 11 months ending August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.
- Across the 11 months ending August 2026, USA Pan held steady: its estimated Share of Search among bakeware brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Le Creuset vs Pyrex: compare search popularity](/demand/global-en/compare/le-creuset-vs-pyrex): 78.9% against 13% Share of Search.
- [Le Creuset vs Wiltshire: compare search popularity](/demand/global-en/compare/le-creuset-vs-wiltshire): 78.9% against 7.1% Share of Search.
- [Pyrex vs Wiltshire: compare search popularity](/demand/global-en/compare/pyrex-vs-wiltshire): 13% against 7.1% Share of Search.

## How did search popularity change for bakeware brands worldwide in August 2026?

- In August 2026, Pyrex gained estimated Share of Search among bakeware brands worldwide, from 11.1% to 13%.
- In August 2026, Wiltshire gained estimated Share of Search among bakeware brands worldwide, from 6.1% to 7.1%.
- In August 2026, Le Creuset lost estimated Share of Search among bakeware brands worldwide, from 81.9% to 78.9%.
- In August 2026, Baker's Secret rose from 6th to 5th among bakeware brands worldwide.
- In August 2026, Chicago Metallic fell from 5th to 6th among bakeware brands worldwide.
- Estimated monthly branded searches for USA Pan worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 78.9% | 1.2M | 0.0% | Le Creuset |
| 2 | Pyrex | 13% | 201K | +21.8% | Pyrex |
| 3 | Wiltshire | 7.1% | 110K | +21.5% | Wiltshire |
| 4 | USA Pan | 0.64% | 9.9K | 0.0% | USA Pan |
| 5 | Baker's Secret | 0.16% | 2.4K | +26.3% | Baker's Secret |
| 6 | Chicago Metallic | 0.16% | 2.4K | 0.0% | Chicago Metallic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 1.5M | 84.6% | 1 |
| Oct 2025 | Pyrex | 165K | 9.3% | 2 |
| Oct 2025 | Wiltshire | 90.5K | 5.1% | 3 |
| Oct 2025 | USA Pan | 12.1K | 0.68% | 4 |
| Oct 2025 | Chicago Metallic | 2.9K | 0.16% | 5 |
| Oct 2025 | Baker's Secret | 1.9K | 0.11% | 6 |
| Nov 2025 | Le Creuset | 2.2M | 88.2% | 1 |
| Nov 2025 | Pyrex | 201K | 7.9% | 2 |
| Nov 2025 | Wiltshire | 74K | 2.9% | 3 |
| Nov 2025 | USA Pan | 18.1K | 0.71% | 4 |
| Nov 2025 | Chicago Metallic | 2.9K | 0.11% | 5 |
| Nov 2025 | Baker's Secret | 2.4K | 0.09% | 6 |
| Dec 2025 | Le Creuset | 2.2M | 88.1% | 1 |
| Dec 2025 | Pyrex | 201K | 7.9% | 2 |
| Dec 2025 | Wiltshire | 74K | 2.9% | 3 |
| Dec 2025 | USA Pan | 22.2K | 0.87% | 4 |
| Dec 2025 | Chicago Metallic | 3.6K | 0.14% | 5 |
| Dec 2025 | Baker's Secret | 2.9K | 0.11% | 6 |
| Jan 2026 | Le Creuset | 1.5M | 82.8% | 1 |
| Jan 2026 | Pyrex | 201K | 11.1% | 2 |
| Jan 2026 | Wiltshire | 90.5K | 5% | 3 |
| Jan 2026 | USA Pan | 14.8K | 0.82% | 4 |
| Jan 2026 | Chicago Metallic | 2.9K | 0.16% | 5 |
| Jan 2026 | Baker's Secret | 2.4K | 0.13% | 6 |
| Feb 2026 | Le Creuset | 1.2M | 81.8% | 1 |
| Feb 2026 | Pyrex | 165K | 11.1% | 2 |
| Feb 2026 | Wiltshire | 90.5K | 6.1% | 3 |
| Feb 2026 | USA Pan | 12.1K | 0.81% | 4 |
| Feb 2026 | Chicago Metallic | 2.9K | 0.19% | 5 |
| Feb 2026 | Baker's Secret | 1.6K | 0.11% | 6 |
| Mar 2026 | Le Creuset | 1.2M | 80.7% | 1 |
| Mar 2026 | Pyrex | 165K | 10.9% | 2 |
| Mar 2026 | Wiltshire | 110K | 7.3% | 3 |
| Mar 2026 | USA Pan | 12.1K | 0.8% | 4 |
| Mar 2026 | Chicago Metallic | 2.9K | 0.19% | 5 |
| Mar 2026 | Baker's Secret | 1.9K | 0.13% | 6 |
| Apr 2026 | Le Creuset | 1.2M | 81.9% | 1 |
| Apr 2026 | Pyrex | 165K | 11.1% | 2 |
| Apr 2026 | Wiltshire | 90.5K | 6.1% | 3 |
| Apr 2026 | USA Pan | 9.9K | 0.66% | 4 |
| Apr 2026 | Chicago Metallic | 2.4K | 0.16% | 5 |
| Apr 2026 | Baker's Secret | 1.9K | 0.13% | 6 |
| May 2026 | Le Creuset | 1.2M | 80.8% | 1 |
| May 2026 | Pyrex | 165K | 10.9% | 2 |
| May 2026 | Wiltshire | 110K | 7.3% | 3 |
| May 2026 | USA Pan | 9.9K | 0.66% | 4 |
| May 2026 | Baker's Secret | 2.4K | 0.16% | 5 |
| May 2026 | Chicago Metallic | 2.4K | 0.16% | 6 |
| Jun 2026 | Le Creuset | 1.2M | 82% | 1 |
| Jun 2026 | Pyrex | 165K | 11.1% | 2 |
| Jun 2026 | Wiltshire | 90.5K | 6.1% | 3 |
| Jun 2026 | USA Pan | 8.1K | 0.54% | 4 |
| Jun 2026 | Chicago Metallic | 2.4K | 0.16% | 5 |
| Jun 2026 | Baker's Secret | 1.9K | 0.13% | 6 |
| Jul 2026 | Le Creuset | 1.2M | 81.9% | 1 |
| Jul 2026 | Pyrex | 165K | 11.1% | 2 |
| Jul 2026 | Wiltshire | 90.5K | 6.1% | 3 |
| Jul 2026 | USA Pan | 9.9K | 0.66% | 4 |
| Jul 2026 | Chicago Metallic | 2.4K | 0.16% | 5 |
| Jul 2026 | Baker's Secret | 1.9K | 0.13% | 6 |
| Aug 2026 | Le Creuset | 1.2M | 78.9% | 1 |
| Aug 2026 | Pyrex | 201K | 13% | 2 |
| Aug 2026 | Wiltshire | 110K | 7.1% | 3 |
| Aug 2026 | USA Pan | 9.9K | 0.64% | 4 |
| Aug 2026 | Baker's Secret | 2.4K | 0.16% | 5 |
| Aug 2026 | Chicago Metallic | 2.4K | 0.16% | 6 |
| Sep 2026 | Baker's Secret | — | — | — |
| Sep 2026 | Chicago Metallic | — | — | — |
| Sep 2026 | Le Creuset | — | — | — |
| Sep 2026 | Pyrex | — | — | — |
| Sep 2026 | USA Pan | — | — | — |
| Sep 2026 | Wiltshire | — | — | — |

## What is being compared

- **Baker's Secret**: Measured on the search term “baker's secret”.
- **Chicago Metallic**: Measured on the search term “chicago metallic”.
- **Le Creuset**: Measured on the search term “le creuset”.
- **Pyrex**: Measured on the search term “pyrex”.
- **USA Pan**: Measured on the search term “usa pan”.
- **Wiltshire**: Measured on the search term “wiltshire”.

- [Baker's Secret](/demand/global-en/brands/bakers-secret)
- [Chicago Metallic](/demand/global-en/brands/chicago-metallic)
- [Le Creuset](/demand/global-en/brands/le-creuset)
- [Pyrex](/demand/global-en/brands/pyrex)
- [USA Pan](/demand/global-en/brands/usa-pan)
- [Wiltshire](/demand/global-en/brands/wiltshire)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bakeware brands worldwide?

In August 2026, Le Creuset was the most searched among bakeware brands worldwide, with an estimated 1.2M branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bakeware brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bakeware-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bakeware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.