---
title: "Carlton vs Li-Ning: Which is searched more?"
description: "Which is more popular in search, Carlton or Li-Ning? Compare estimated monthly branded-search demand and Share of Search inside the Badminton rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/badminton-rackets/compare/carlton-vs-li-ning"
publisher: "Brandwave"
---

# Carlton vs Li-Ning: Which is searched more?

Which is more popular in search, Carlton or Li-Ning? Compare estimated monthly branded-search demand and Share of Search inside the Badminton rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carlton and Li-Ning
- **Competitive set**: Badminton rackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Carlton Share of Search**: 33.8%
- **Li-Ning Share of Search**: 18.4%

## Which is more popular in search, Carlton or Li-Ning?

- In August 2026, Carlton had more branded searches than Li-Ning among badminton rackets worldwide. Carlton was estimated to have 368K branded searches compared to Li-Ning’s 201K, and held a 33.8% Share of Search versus Li-Ning’s 18.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: Li-Ning took it in June 2026, Carlton took it in July 2026.
- Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide moved from 24.2% to 33.8%, and its estimated monthly branded searches moved from 246K to 368K.
- Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide moved from 13.3% to 18.4%, and its estimated monthly branded searches moved from 135K to 201K.

## How did search popularity change for badminton rackets worldwide in August 2026?

- In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%.
- In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%.

## Month by month

| Month | Carlton estimated searches | Carlton Share of Search | Carlton rank | Li-Ning estimated searches | Li-Ning Share of Search | Li-Ning rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 24.2% | 2 | 135K | 13.3% | 4 |
| Nov 2025 | 246K | 25.5% | 2 | 165K | 17.1% | 4 |
| Dec 2025 | 246K | 24.3% | 2 | 165K | 16.3% | 3 |
| Jan 2026 | 201K | 20.1% | 2 | 165K | 16.5% | 4 |
| Feb 2026 | 246K | 24.3% | 2 | 135K | 13.4% | 4 |
| Mar 2026 | 301K | 29.6% | 2 | 165K | 16.2% | 4 |
| Apr 2026 | 301K | 29.6% | 2 | 165K | 16.2% | 4 |
| May 2026 | 301K | 29.6% | 2 | 165K | 16.2% | 4 |
| Jun 2026 | 301K | 19.8% | 3 | 673K | 44.2% | 1 |
| Jul 2026 | 301K | 29.5% | 2 | 201K | 19.7% | 3 |
| Aug 2026 | 368K | 33.8% | 1 | 201K | 18.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Carlton’s and Li-Ning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carlton**: Measured on the search term “carlton”.
- **Li-Ning**: Measured on the search term “li-ning”.

- [Carlton profile](/demand/global-en/brands/carlton)
- [Li-Ning profile](/demand/global-en/brands/li-ning)
- [All badminton rackets worldwide](/demand/global-en/categories/badminton-rackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carlton or Li-Ning?

In August 2026, Carlton had more branded searches than Li-Ning among badminton rackets worldwide. Carlton was estimated to have 368K branded searches compared to Li-Ning’s 201K, and held a 33.8% Share of Search versus Li-Ning’s 18.4%.

## Cite this page

Brandwave. "Carlton vs Li-Ning: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/badminton-rackets/compare/carlton-vs-li-ning

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/badminton-rackets/compare/carlton-vs-li-ning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.