---
title: "Babolat vs Yonex: Which is more popular by branded search?"
description: "Which is more popular in search, Babolat or Yonex? Compare estimated monthly branded-search demand and Share of Search inside the Badminton rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/badminton-rackets/compare/babolat-vs-yonex"
publisher: "Brandwave"
---

# Babolat vs Yonex: Which is more popular by branded search?

Which is more popular in search, Babolat or Yonex? Compare estimated monthly branded-search demand and Share of Search inside the Badminton rackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Babolat and Yonex
- **Competitive set**: Badminton rackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Babolat Share of Search**: 12.4%
- **Yonex Share of Search**: 33.8%

## Which is more popular in search, Babolat or Yonex?

- In August 2026, Yonex had more branded searches than Babolat among badminton rackets worldwide. Yonex was estimated to have 368K branded searches compared to Babolat’s 135K, and held a 33.8% Share of Search versus Babolat’s 12.4%.
- Yonex was ahead of Babolat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide moved from 16.2% to 12.4%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide moved from 44.2% to 33.8%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for badminton rackets worldwide in August 2026?

- In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%.
- In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%.
- In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%.

## Month by month

| Month | Babolat estimated searches | Babolat Share of Search | Babolat rank | Yonex estimated searches | Yonex Share of Search | Yonex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 16.2% | 3 | 450K | 44.2% | 1 |
| Nov 2025 | 165K | 17.1% | 3 | 368K | 38.1% | 1 |
| Dec 2025 | 135K | 13.3% | 4 | 450K | 44.4% | 1 |
| Jan 2026 | 165K | 16.5% | 3 | 450K | 45% | 1 |
| Feb 2026 | 165K | 16.3% | 3 | 450K | 44.5% | 1 |
| Mar 2026 | 165K | 16.2% | 3 | 368K | 36.2% | 1 |
| Apr 2026 | 165K | 16.2% | 3 | 368K | 36.2% | 1 |
| May 2026 | 165K | 16.2% | 3 | 368K | 36.2% | 1 |
| Jun 2026 | 165K | 10.8% | 4 | 368K | 24.2% | 2 |
| Jul 2026 | 135K | 13.2% | 4 | 368K | 36.1% | 1 |
| Aug 2026 | 135K | 12.4% | 4 | 368K | 33.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Babolat’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Babolat**: Measured on the search term “babolat”.
- **Yonex**: Measured on the search term “yonex”.

- [Babolat profile](/demand/global-en/brands/babolat)
- [Yonex profile](/demand/global-en/brands/yonex)
- [All badminton rackets worldwide](/demand/global-en/categories/badminton-rackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Babolat or Yonex?

In August 2026, Yonex had more branded searches than Babolat among badminton rackets worldwide. Yonex was estimated to have 368K branded searches compared to Babolat’s 135K, and held a 33.8% Share of Search versus Babolat’s 12.4%.

## Cite this page

Brandwave. "Babolat vs Yonex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/badminton-rackets/compare/babolat-vs-yonex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/badminton-rackets/compare/babolat-vs-yonex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.