---
title: "Badminton rackets: Which brands are most popular in search?"
description: "Compare the badminton rackets shoppers choose between. Share of Search among Carlton, Yonex, Li-Ning, Babolat, Victor and Apacs, the badminton rackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/badminton-rackets"
publisher: "Brandwave"
---

# Badminton rackets: Which brands are most popular in search?

Compare the badminton rackets shoppers choose between. Share of Search among Carlton, Yonex, Li-Ning, Babolat, Victor and Apacs, the badminton rackets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Badminton rackets
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Carlton, 33.8%

## Which brand is most popular in search among badminton rackets worldwide?

- Carlton and Yonex share the highest estimated Share of Search among badminton rackets worldwide, at 33.8% in August 2026.
- Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide increased from 24.2% to 33.8%.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide decreased from 44.2% to 33.8%.
- Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide increased from 13.3% to 18.4%.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide decreased from 16.2% to 12.4%.
- Across the 11 months ending August 2026, Carlton’s estimated Share of Search among badminton rackets worldwide peaked at 33.8% in August 2026 and was lowest at 19.8% in June 2026.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton rackets worldwide peaked at 45% in January 2026 and was lowest at 24.2% in June 2026.
- Across the 11 months ending August 2026, Li-Ning’s estimated Share of Search among badminton rackets worldwide peaked at 44.2% in June 2026 and was lowest at 13.3% in October 2025.
- Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide peaked at 17.1% in November 2025 and was lowest at 10.8% in June 2026.
- Across the 11 months ending August 2026, Victor’s estimated Share of Search among badminton rackets worldwide peaked at 1.9% in November 2025 and was lowest at 0.8% in June 2026.
- Across the 11 months ending August 2026, Carlton rose from 2nd to 1st among badminton rackets worldwide.
- Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton rackets worldwide.
- Across the 11 months ending August 2026, Li-Ning rose from 4th to 3rd among badminton rackets worldwide.
- Across the 11 months ending August 2026, Babolat fell from 3rd to 4th among badminton rackets worldwide.
- Across the 11 months ending August 2026, Victor and Apacs held steady: their estimated Share of Search among badminton rackets worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Carlton vs Yonex: compare search popularity](/demand/global-en/compare/carlton-vs-yonex): 33.8% Share of Search each.
- [Carlton vs Li-Ning: compare search popularity](/demand/global-en/compare/carlton-vs-li-ning): 33.8% against 18.4% Share of Search.
- [Carlton vs Babolat: compare search popularity](/demand/global-en/compare/babolat-vs-carlton): 33.8% against 12.4% Share of Search.
- [Yonex vs Li-Ning: compare search popularity](/demand/global-en/compare/li-ning-vs-yonex): 33.8% against 18.4% Share of Search.
- [Yonex vs Babolat: compare search popularity](/demand/global-en/compare/babolat-vs-yonex): 33.8% against 12.4% Share of Search.
- [Li-Ning vs Babolat: compare search popularity](/demand/global-en/compare/babolat-vs-li-ning): 18.4% against 12.4% Share of Search.

## How did search popularity change for badminton rackets worldwide in August 2026?

- In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton rackets worldwide, at 33.8%.
- In August 2026, Yonex lost estimated Share of Search among badminton rackets worldwide, from 36.1% to 33.8%.
- In August 2026, Li-Ning lost estimated Share of Search among badminton rackets worldwide, from 19.7% to 18.4%.
- In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%.
- Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carlton | 33.8% | 368K | +22.3% | Carlton |
| 2 | Yonex | 33.8% | 368K | 0.0% | Yonex |
| 3 | Li-Ning | 18.4% | 201K | 0.0% | Li-Ning |
| 4 | Babolat | 12.4% | 135K | 0.0% | Babolat |
| 5 | Victor | 1.4% | 14.8K | +22.3% | Victor |
| 6 | Apacs | 0.27% | 2.9K | 0.0% | Apacs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yonex | 450K | 44.2% | 1 |
| Oct 2025 | Carlton | 246K | 24.2% | 2 |
| Oct 2025 | Babolat | 165K | 16.2% | 3 |
| Oct 2025 | Li-Ning | 135K | 13.3% | 4 |
| Oct 2025 | Victor | 18.1K | 1.8% | 5 |
| Oct 2025 | Apacs | 2.9K | 0.29% | 6 |
| Nov 2025 | Yonex | 368K | 38.1% | 1 |
| Nov 2025 | Carlton | 246K | 25.5% | 2 |
| Nov 2025 | Babolat | 165K | 17.1% | 3 |
| Nov 2025 | Li-Ning | 165K | 17.1% | 4 |
| Nov 2025 | Victor | 18.1K | 1.9% | 5 |
| Nov 2025 | Apacs | 2.9K | 0.3% | 6 |
| Dec 2025 | Yonex | 450K | 44.4% | 1 |
| Dec 2025 | Carlton | 246K | 24.3% | 2 |
| Dec 2025 | Li-Ning | 165K | 16.3% | 3 |
| Dec 2025 | Babolat | 135K | 13.3% | 4 |
| Dec 2025 | Victor | 14.8K | 1.5% | 5 |
| Dec 2025 | Apacs | 3.6K | 0.35% | 6 |
| Jan 2026 | Yonex | 450K | 45% | 1 |
| Jan 2026 | Carlton | 201K | 20.1% | 2 |
| Jan 2026 | Babolat | 165K | 16.5% | 3 |
| Jan 2026 | Li-Ning | 165K | 16.5% | 4 |
| Jan 2026 | Victor | 14.8K | 1.5% | 5 |
| Jan 2026 | Apacs | 3.6K | 0.36% | 6 |
| Feb 2026 | Yonex | 450K | 44.5% | 1 |
| Feb 2026 | Carlton | 246K | 24.3% | 2 |
| Feb 2026 | Babolat | 165K | 16.3% | 3 |
| Feb 2026 | Li-Ning | 135K | 13.4% | 4 |
| Feb 2026 | Victor | 12.1K | 1.2% | 5 |
| Feb 2026 | Apacs | 2.9K | 0.29% | 6 |
| Mar 2026 | Yonex | 368K | 36.2% | 1 |
| Mar 2026 | Carlton | 301K | 29.6% | 2 |
| Mar 2026 | Babolat | 165K | 16.2% | 3 |
| Mar 2026 | Li-Ning | 165K | 16.2% | 4 |
| Mar 2026 | Victor | 14.8K | 1.5% | 5 |
| Mar 2026 | Apacs | 2.9K | 0.29% | 6 |
| Apr 2026 | Yonex | 368K | 36.2% | 1 |
| Apr 2026 | Carlton | 301K | 29.6% | 2 |
| Apr 2026 | Babolat | 165K | 16.2% | 3 |
| Apr 2026 | Li-Ning | 165K | 16.2% | 4 |
| Apr 2026 | Victor | 14.8K | 1.5% | 5 |
| Apr 2026 | Apacs | 2.4K | 0.24% | 6 |
| May 2026 | Yonex | 368K | 36.2% | 1 |
| May 2026 | Carlton | 301K | 29.6% | 2 |
| May 2026 | Babolat | 165K | 16.2% | 3 |
| May 2026 | Li-Ning | 165K | 16.2% | 4 |
| May 2026 | Victor | 14.8K | 1.5% | 5 |
| May 2026 | Apacs | 2.4K | 0.24% | 6 |
| Jun 2026 | Li-Ning | 673K | 44.2% | 1 |
| Jun 2026 | Yonex | 368K | 24.2% | 2 |
| Jun 2026 | Carlton | 301K | 19.8% | 3 |
| Jun 2026 | Babolat | 165K | 10.8% | 4 |
| Jun 2026 | Victor | 12.1K | 0.8% | 5 |
| Jun 2026 | Apacs | 2.4K | 0.16% | 6 |
| Jul 2026 | Yonex | 368K | 36.1% | 1 |
| Jul 2026 | Carlton | 301K | 29.5% | 2 |
| Jul 2026 | Li-Ning | 201K | 19.7% | 3 |
| Jul 2026 | Babolat | 135K | 13.2% | 4 |
| Jul 2026 | Victor | 12.1K | 1.2% | 5 |
| Jul 2026 | Apacs | 2.9K | 0.28% | 6 |
| Aug 2026 | Carlton | 368K | 33.8% | 1 |
| Aug 2026 | Yonex | 368K | 33.8% | 2 |
| Aug 2026 | Li-Ning | 201K | 18.4% | 3 |
| Aug 2026 | Babolat | 135K | 12.4% | 4 |
| Aug 2026 | Victor | 14.8K | 1.4% | 5 |
| Aug 2026 | Apacs | 2.9K | 0.27% | 6 |
| Sep 2026 | Apacs | — | — | — |
| Sep 2026 | Babolat | — | — | — |
| Sep 2026 | Carlton | — | — | — |
| Sep 2026 | Li-Ning | — | — | — |
| Sep 2026 | Victor | — | — | — |
| Sep 2026 | Yonex | — | — | — |

## What is being compared

- **Apacs**: Measured on the search term “apacs badminton”.
- **Babolat**: Measured on the search term “babolat”.
- **Carlton**: Measured on the search term “carlton”.
- **Li-Ning**: Measured on the search term “li-ning”.
- **Victor**: Measured on the search term “victor badminton”.
- **Yonex**: Measured on the search term “yonex”.

- [Apacs](/demand/global-en/brands/apacs)
- [Babolat](/demand/global-en/brands/babolat)
- [Carlton](/demand/global-en/brands/carlton)
- [Li-Ning](/demand/global-en/brands/li-ning)
- [Victor](/demand/global-en/brands/victor-badminton)
- [Yonex](/demand/global-en/brands/yonex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among badminton rackets worldwide?

Carlton and Yonex share the highest estimated Share of Search among badminton rackets worldwide, at 33.8% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Badminton rackets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/badminton-rackets

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/badminton-rackets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.