---
title: "Bacon brands: Which are searched most?"
description: "Compare the bacon brands people buy. Share of Search among Sainsbury's, Tesco, Denny, Richmond, Herta and Kerry Foods, the bacon brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bacon-brands"
publisher: "Brandwave"
---

# Bacon brands: Which are searched most?

Compare the bacon brands people buy. Share of Search among Sainsbury's, Tesco, Denny, Richmond, Herta and Kerry Foods, the bacon brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bacon brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sainsbury's, 44.9%

## Which brand is most popular in search among bacon brands worldwide?

- In August 2026, Sainsbury's was the most searched among bacon brands worldwide, with an estimated 9.1M branded searches and 44.9% estimated Share of Search within this set.
- Tesco is in 2nd place, 8.2 percentage points behind at 36.8% Share of Search.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide increased from 41.8% to 44.9%.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide increased from 34.2% to 36.8%.
- Across the 11 months ending August 2026, Denny’s estimated Share of Search among bacon brands worldwide decreased from 15.3% to 9%.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide increased from 8.4% to 9%.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among bacon brands worldwide peaked at 49.9% in June 2026 and was lowest at 38.2% in November 2025.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among bacon brands worldwide peaked at 40.3% in December 2025 and was lowest at 33.1% in February 2026.
- Across the 11 months ending August 2026, Denny’s estimated Share of Search among bacon brands worldwide peaked at 18.1% in February 2026 and was lowest at 7.5% in April 2026.
- Across the 11 months ending August 2026, Richmond’s estimated Share of Search among bacon brands worldwide peaked at 9.1% in April 2026 and was lowest at 4.4% in December 2025.
- Across the 11 months ending August 2026, Herta and Kerry Foods held steady: their estimated Share of Search among bacon brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sainsbury's vs Tesco: compare search popularity](/demand/global-en/compare/sainsbury-s-vs-tesco): 44.9% against 36.8% Share of Search.
- [Sainsbury's vs Denny: compare search popularity](/demand/global-en/compare/denny-vs-sainsbury-s): 44.9% against 9% Share of Search.
- [Sainsbury's vs Richmond: compare search popularity](/demand/global-en/compare/richmond-vs-sainsbury-s): 44.9% against 9% Share of Search.
- [Tesco vs Denny: compare search popularity](/demand/global-en/compare/denny-vs-tesco): 36.8% against 9% Share of Search.
- [Tesco vs Richmond: compare search popularity](/demand/global-en/compare/richmond-vs-tesco): 36.8% against 9% Share of Search.
- [Denny vs Richmond: compare search popularity](/demand/global-en/compare/denny-vs-richmond): 9% Share of Search each.

## How did search popularity change for bacon brands worldwide in August 2026?

- In August 2026, Richmond gained estimated Share of Search among bacon brands worldwide, from 7.5% to 9%.
- In August 2026, Sainsbury's lost estimated Share of Search among bacon brands worldwide, from 45.7% to 44.9%.
- In August 2026, Tesco lost estimated Share of Search among bacon brands worldwide, from 37.4% to 36.8%.
- Estimated monthly branded searches for Denny worldwide fell 45.4% over 11 measured months, from 3.4M to 1.8M in August 2026.
- Estimated monthly branded searches for Kerry Foods worldwide fell 32.3% over 11 measured months, from 8.4K to 5.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sainsbury's | 44.9% | 9.1M | 0.0% | Sainsbury's |
| 2 | Tesco | 36.8% | 7.5M | 0.0% | Tesco |
| 3 | Denny | 9% | 1.8M | 0.0% | Denny |
| 4 | Richmond | 9% | 1.8M | +22.0% | Richmond |
| 5 | Herta | 0.3% | 60.5K | +22.2% | Herta |
| 6 | Kerry Foods | 0.03% | 5.7K | 0.0% | Kerry Foods |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sainsbury's | 9.1M | 41.8% | 1 |
| Oct 2025 | Tesco | 7.5M | 34.2% | 2 |
| Oct 2025 | Denny | 3.4M | 15.3% | 3 |
| Oct 2025 | Richmond | 1.8M | 8.4% | 4 |
| Oct 2025 | Herta | 60.5K | 0.28% | 5 |
| Oct 2025 | Kerry Foods | 8.4K | 0.04% | 6 |
| Nov 2025 | Sainsbury's | 9.1M | 38.2% | 1 |
| Nov 2025 | Tesco | 9.1M | 38.2% | 2 |
| Nov 2025 | Denny | 4.1M | 17.1% | 3 |
| Nov 2025 | Richmond | 1.5M | 6.3% | 4 |
| Nov 2025 | Herta | 74K | 0.31% | 5 |
| Nov 2025 | Kerry Foods | 6.9K | 0.03% | 6 |
| Dec 2025 | Sainsbury's | 11.1M | 40.3% | 1 |
| Dec 2025 | Tesco | 11.1M | 40.3% | 2 |
| Dec 2025 | Denny | 4.1M | 14.8% | 3 |
| Dec 2025 | Richmond | 1.2M | 4.4% | 4 |
| Dec 2025 | Herta | 60.5K | 0.22% | 5 |
| Dec 2025 | Kerry Foods | 5.5K | 0.02% | 6 |
| Jan 2026 | Sainsbury's | 9.1M | 42.4% | 1 |
| Jan 2026 | Tesco | 7.5M | 34.7% | 2 |
| Jan 2026 | Denny | 3.4M | 15.6% | 3 |
| Jan 2026 | Richmond | 1.5M | 7% | 4 |
| Jan 2026 | Herta | 60.5K | 0.28% | 5 |
| Jan 2026 | Kerry Foods | 6.9K | 0.03% | 6 |
| Feb 2026 | Sainsbury's | 7.5M | 40.4% | 1 |
| Feb 2026 | Tesco | 6.1M | 33.1% | 2 |
| Feb 2026 | Denny | 3.4M | 18.1% | 3 |
| Feb 2026 | Richmond | 1.5M | 8.1% | 4 |
| Feb 2026 | Herta | 60.5K | 0.33% | 5 |
| Feb 2026 | Kerry Foods | 6.9K | 0.04% | 6 |
| Mar 2026 | Sainsbury's | 9.1M | 43% | 1 |
| Mar 2026 | Tesco | 7.5M | 35.2% | 2 |
| Mar 2026 | Denny | 2.7M | 12.9% | 3 |
| Mar 2026 | Richmond | 1.8M | 8.6% | 4 |
| Mar 2026 | Herta | 60.5K | 0.28% | 5 |
| Mar 2026 | Kerry Foods | 6.9K | 0.03% | 6 |
| Apr 2026 | Sainsbury's | 9.1M | 45.7% | 1 |
| Apr 2026 | Tesco | 7.5M | 37.4% | 2 |
| Apr 2026 | Richmond | 1.8M | 9.1% | 3 |
| Apr 2026 | Denny | 1.5M | 7.5% | 4 |
| Apr 2026 | Herta | 60.5K | 0.3% | 5 |
| Apr 2026 | Kerry Foods | 6.9K | 0.03% | 6 |
| May 2026 | Sainsbury's | 9.1M | 44.9% | 1 |
| May 2026 | Tesco | 7.5M | 36.8% | 2 |
| May 2026 | Denny | 1.8M | 9% | 3 |
| May 2026 | Richmond | 1.8M | 9% | 4 |
| May 2026 | Herta | 60.5K | 0.3% | 5 |
| May 2026 | Kerry Foods | 5.7K | 0.03% | 6 |
| Jun 2026 | Sainsbury's | 9.1M | 49.9% | 1 |
| Jun 2026 | Tesco | 6.1M | 33.4% | 2 |
| Jun 2026 | Denny | 1.5M | 8.2% | 3 |
| Jun 2026 | Richmond | 1.5M | 8.2% | 4 |
| Jun 2026 | Herta | 49.5K | 0.27% | 5 |
| Jun 2026 | Kerry Foods | 5.7K | 0.03% | 6 |
| Jul 2026 | Sainsbury's | 9.1M | 45.7% | 1 |
| Jul 2026 | Tesco | 7.5M | 37.4% | 2 |
| Jul 2026 | Denny | 1.8M | 9.1% | 3 |
| Jul 2026 | Richmond | 1.5M | 7.5% | 4 |
| Jul 2026 | Herta | 49.5K | 0.25% | 5 |
| Jul 2026 | Kerry Foods | 5.7K | 0.03% | 6 |
| Aug 2026 | Sainsbury's | 9.1M | 44.9% | 1 |
| Aug 2026 | Tesco | 7.5M | 36.8% | 2 |
| Aug 2026 | Denny | 1.8M | 9% | 3 |
| Aug 2026 | Richmond | 1.8M | 9% | 4 |
| Aug 2026 | Herta | 60.5K | 0.3% | 5 |
| Aug 2026 | Kerry Foods | 5.7K | 0.03% | 6 |
| Sep 2026 | Denny | — | — | — |
| Sep 2026 | Herta | — | — | — |
| Sep 2026 | Kerry Foods | — | — | — |
| Sep 2026 | Richmond | — | — | — |
| Sep 2026 | Sainsbury's | — | — | — |
| Sep 2026 | Tesco | — | — | — |

## What is being compared

- **Denny**: Measured on the search term “denny”.
- **Herta**: Measured on the search term “herta”.
- **Kerry Foods**: Measured on the search terms “kerry foods” and “kerryfoods”, summed into one figure.
- **Richmond**: Measured on the search term “richmond”.
- **Sainsbury's**: Measured on the search term “sainsburys”.
- **Tesco**: Measured on the search term “tesco”.

- [Denny](/demand/global-en/brands/denny)
- [Herta](/demand/global-en/brands/herta)
- [Kerry Foods](/demand/global-en/brands/kerry-foods)
- [Richmond](/demand/global-en/brands/richmond)
- [Sainsbury's](/demand/global-en/brands/sainsbury-s)
- [Tesco](/demand/global-en/brands/tesco)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bacon brands worldwide?

In August 2026, Sainsbury's was the most searched among bacon brands worldwide, with an estimated 9.1M branded searches and 44.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bacon brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bacon-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bacon-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.