---
title: "Backup software: Which brands are most popular in search?"
description: "Compare the software used to back up computers. Share of Search among Backblaze, Veeam, Acronis, Carbonite and Druva, the backup software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/backup-software"
publisher: "Brandwave"
---

# Backup software: Which brands are most popular in search?

Compare the software used to back up computers. Share of Search among Backblaze, Veeam, Acronis, Carbonite and Druva, the backup software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Backup software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Backblaze, 39.8%

## Which brand is most popular in search among backup software worldwide?

- In August 2026, Backblaze was the most searched among backup software worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set.
- Veeam is in 2nd place, 18 percentage points behind at 21.9% Share of Search.
- Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among backup software worldwide increased from 28.5% to 39.8%.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software worldwide decreased from 27.2% to 21.9%.
- Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software worldwide decreased from 27.8% to 18.3%.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software worldwide increased from 12.5% to 14.9%.
- Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide increased from 4.1% to 5.1%.
- Across the 11 months ending August 2026, Veeam’s estimated Share of Search among backup software worldwide peaked at 32.1% in March 2026 and was lowest at 21.9% in August 2026.
- Across the 11 months ending August 2026, Acronis’ estimated Share of Search among backup software worldwide peaked at 27.8% in October 2025 and was lowest at 17% in May 2026.
- Across the 11 months ending August 2026, Carbonite’s estimated Share of Search among backup software worldwide peaked at 14.9% in August 2026 and was lowest at 11.5% in February 2026.
- Across the 11 months ending August 2026, Druva’s estimated Share of Search among backup software worldwide peaked at 5.9% in April 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Veeam rose from 3rd to 2nd among backup software worldwide.
- Across the 11 months ending August 2026, Acronis fell from 2nd to 3rd among backup software worldwide.

## Compare search popularity between leading brands

- [Backblaze vs Veeam: compare search popularity](/demand/global-en/compare/backblaze-vs-veeam): 39.8% against 21.9% Share of Search.
- [Backblaze vs Acronis: compare search popularity](/demand/global-en/compare/acronis-vs-backblaze): 39.8% against 18.3% Share of Search.
- [Backblaze vs Carbonite: compare search popularity](/demand/global-en/compare/backblaze-vs-carbonite): 39.8% against 14.9% Share of Search.
- [Backblaze vs Druva: compare search popularity](/demand/global-en/compare/backblaze-vs-druva): 39.8% against 5.1% Share of Search.
- [Veeam vs Acronis: compare search popularity](/demand/global-en/compare/acronis-vs-veeam): 21.9% against 18.3% Share of Search.
- [Veeam vs Carbonite: compare search popularity](/demand/global-en/compare/carbonite-vs-veeam): 21.9% against 14.9% Share of Search.
- [Veeam vs Druva: compare search popularity](/demand/global-en/compare/druva-vs-veeam): 21.9% against 5.1% Share of Search.
- [Acronis vs Carbonite: compare search popularity](/demand/global-en/compare/acronis-vs-carbonite): 18.3% against 14.9% Share of Search.
- [Acronis vs Druva: compare search popularity](/demand/global-en/compare/acronis-vs-druva): 18.3% against 5.1% Share of Search.
- [Carbonite vs Druva: compare search popularity](/demand/global-en/compare/carbonite-vs-druva): 14.9% against 5.1% Share of Search.

## How did search popularity change for backup software worldwide in August 2026?

- In August 2026, Backblaze gained estimated Share of Search among backup software worldwide, from 36.7% to 39.8%.
- In August 2026, Carbonite gained estimated Share of Search among backup software worldwide, from 13.4% to 14.9%.
- In August 2026, Veeam lost estimated Share of Search among backup software worldwide, from 24.1% to 21.9%.
- In August 2026, Acronis lost estimated Share of Search among backup software worldwide, from 20.2% to 18.3%.
- In August 2026, Druva lost estimated Share of Search among backup software worldwide, from 5.6% to 5.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Backblaze | 39.8% | 135K | +19.2% | Backblaze |
| 2 | Veeam | 21.9% | 74K | 0.0% | Veeam |
| 3 | Acronis | 18.3% | 61.9K | -0.2% | Acronis |
| 4 | Carbonite | 14.9% | 50.3K | +22.0% | Carbonite |
| 5 | Druva | 5.1% | 17.3K | 0.0% | Druva |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backblaze | 115K | 28.5% | 1 |
| Oct 2025 | Acronis | 112K | 27.8% | 2 |
| Oct 2025 | Veeam | 110K | 27.2% | 3 |
| Oct 2025 | Carbonite | 50.5K | 12.5% | 4 |
| Oct 2025 | Druva | 16.5K | 4.1% | 5 |
| Nov 2025 | Backblaze | 115K | 31.5% | 1 |
| Nov 2025 | Acronis | 92.7K | 25.4% | 2 |
| Nov 2025 | Veeam | 90.5K | 24.8% | 3 |
| Nov 2025 | Carbonite | 50.3K | 13.8% | 4 |
| Nov 2025 | Druva | 16.8K | 4.6% | 5 |
| Dec 2025 | Backblaze | 115K | 33.3% | 1 |
| Dec 2025 | Veeam | 90.5K | 26.1% | 2 |
| Dec 2025 | Acronis | 76.1K | 22% | 3 |
| Dec 2025 | Carbonite | 50.4K | 14.6% | 4 |
| Dec 2025 | Druva | 14.1K | 4.1% | 5 |
| Jan 2026 | Backblaze | 121K | 32.6% | 1 |
| Jan 2026 | Acronis | 92.8K | 25% | 2 |
| Jan 2026 | Veeam | 90.5K | 24.4% | 3 |
| Jan 2026 | Carbonite | 50.3K | 13.5% | 4 |
| Jan 2026 | Druva | 16.8K | 4.5% | 5 |
| Feb 2026 | Backblaze | 91.3K | 31% | 1 |
| Feb 2026 | Veeam | 90.5K | 30.7% | 2 |
| Feb 2026 | Acronis | 62.4K | 21.2% | 3 |
| Feb 2026 | Carbonite | 33.9K | 11.5% | 4 |
| Feb 2026 | Druva | 16.8K | 5.7% | 5 |
| Mar 2026 | Veeam | 110K | 32.1% | 1 |
| Mar 2026 | Backblaze | 98.5K | 28.7% | 2 |
| Mar 2026 | Acronis | 76K | 22.2% | 3 |
| Mar 2026 | Carbonite | 41.4K | 12.1% | 4 |
| Mar 2026 | Druva | 16.8K | 4.9% | 5 |
| Apr 2026 | Backblaze | 91.8K | 32.3% | 1 |
| Apr 2026 | Veeam | 90.5K | 31.8% | 2 |
| Apr 2026 | Acronis | 51.4K | 18.1% | 3 |
| Apr 2026 | Carbonite | 33.9K | 11.9% | 4 |
| Apr 2026 | Druva | 16.8K | 5.9% | 5 |
| May 2026 | Backblaze | 101K | 33.6% | 1 |
| May 2026 | Veeam | 90.5K | 30.1% | 2 |
| May 2026 | Acronis | 51.1K | 17% | 3 |
| May 2026 | Carbonite | 41.2K | 13.7% | 4 |
| May 2026 | Druva | 16.8K | 5.6% | 5 |
| Jun 2026 | Backblaze | 132K | 37.5% | 1 |
| Jun 2026 | Veeam | 90.5K | 25.8% | 2 |
| Jun 2026 | Acronis | 62.1K | 17.7% | 3 |
| Jun 2026 | Carbonite | 50.1K | 14.3% | 4 |
| Jun 2026 | Druva | 16.8K | 4.8% | 5 |
| Jul 2026 | Backblaze | 113K | 36.7% | 1 |
| Jul 2026 | Veeam | 74K | 24.1% | 2 |
| Jul 2026 | Acronis | 62.1K | 20.2% | 3 |
| Jul 2026 | Carbonite | 41.2K | 13.4% | 4 |
| Jul 2026 | Druva | 17.3K | 5.6% | 5 |
| Aug 2026 | Backblaze | 135K | 39.8% | 1 |
| Aug 2026 | Veeam | 74K | 21.9% | 2 |
| Aug 2026 | Acronis | 61.9K | 18.3% | 3 |
| Aug 2026 | Carbonite | 50.3K | 14.9% | 4 |
| Aug 2026 | Druva | 17.3K | 5.1% | 5 |
| Sep 2026 | Acronis | — | — | — |
| Sep 2026 | Backblaze | — | — | — |
| Sep 2026 | Carbonite | — | — | — |
| Sep 2026 | Druva | — | — | — |
| Sep 2026 | Veeam | — | — | — |

## What is being compared

- **Acronis**: Measured on the search terms “acronis”, “acronis app”, “acronis cloud backup”, “acronis com” and “acronis software”, summed into one figure.
- **Backblaze**: Measured on the search terms “backblaze”, “backblaze app”, “backblaze b2”, “backblaze backup”, “backblaze cloud backup”, “backblaze cloud storage”, “backblaze com”, “backblaze object storage” and “backblaze software”, summed into one figure.
- **Carbonite**: Measured on the search terms “carbonite”, “carbonite app”, “carbonite cloud backup”, “carbonite com” and “carbonite software”, summed into one figure.
- **Druva**: Measured on the search terms “druva”, “druva app”, “druva com” and “druva software”, summed into one figure.
- **Veeam**: Measured on the search term “veeam”.

- [Acronis](/demand/global-en/brands/acronis)
- [Backblaze](/demand/global-en/brands/backblaze)
- [Carbonite](/demand/global-en/brands/carbonite)
- [Druva](/demand/global-en/brands/druva)
- [Veeam](/demand/global-en/brands/veeam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among backup software worldwide?

In August 2026, Backblaze was the most searched among backup software worldwide, with an estimated 135K branded searches and 39.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Backup software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/backup-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backup-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.