--- title: "Backup and recovery brands: Which are searched most?" description: "Compare the backup and recovery brands people buy. Share of Search among Veeam, Acronis and Rubrik, the backup and recovery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/backup-and-recovery-brands" publisher: "Brandwave" --- # Backup and recovery brands: Which are searched most? Compare the backup and recovery brands people buy. Share of Search among Veeam, Acronis and Rubrik, the backup and recovery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Backup and recovery brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Veeam, 38.4% ## Which brand is most popular in search among backup and recovery brands worldwide? - In September 2026, Veeam was the most searched among backup and recovery brands worldwide, with an estimated 113K branded searches and 38.4% estimated Share of Search within this set. - Acronis is in 2nd place, 7.6 percentage points behind at 30.8% Share of Search. - Across the 12 months ending September 2026, Veeam’s estimated Share of Search among backup and recovery brands worldwide decreased from 41.6% to 38.4%. - Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide decreased from 32% to 30.8%. - Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide increased from 26.3% to 30.8%. - Across the 12 months ending September 2026, Veeam’s estimated Share of Search among backup and recovery brands worldwide peaked at 49.2% in March 2026 and was lowest at 38.4% in September 2026. - Across the 12 months ending September 2026, Acronis’ estimated Share of Search among backup and recovery brands worldwide peaked at 32% in October 2025 and was lowest at 19.6% in May 2026. - Across the 12 months ending September 2026, Rubrik’s estimated Share of Search among backup and recovery brands worldwide peaked at 36.6% in August 2026 and was lowest at 25.4% in March 2026. ## Compare search popularity between leading brands - [Veeam vs Acronis: compare search popularity](/demand/global-en/compare/acronis-vs-veeam): 38.4% against 30.8% Share of Search. - [Veeam vs Rubrik: compare search popularity](/demand/global-en/compare/rubrik-vs-veeam): 38.4% against 30.8% Share of Search. - [Acronis vs Rubrik: compare search popularity](/demand/global-en/compare/acronis-vs-rubrik): 30.8% Share of Search each. ## How did search popularity change for backup and recovery brands worldwide in September 2026? - In September 2026, Acronis overtook Rubrik to rank 2nd among backup and recovery brands worldwide, with 30.8% estimated Share of Search. - In September 2026, Rubrik lost estimated Share of Search among backup and recovery brands worldwide, from 36.6% to 30.8%. - In September 2026, Veeam lost estimated Share of Search among backup and recovery brands worldwide, from 38.9% to 38.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Veeam | 38.4% | 113K | +17.2% | Veeam | | 2 | Acronis | 30.8% | 90.5K | +49.6% | Acronis | | 3 | Rubrik | 30.8% | 90.5K | 0.0% | Rubrik | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Veeam | 143K | 41.6% | 1 | | Oct 2025 | Acronis | 110K | 32% | 2 | | Oct 2025 | Rubrik | 90.5K | 26.3% | 3 | | Nov 2025 | Veeam | 118K | 39.4% | 1 | | Nov 2025 | Acronis | 90.5K | 30.3% | 2 | | Nov 2025 | Rubrik | 90.5K | 30.3% | 3 | | Dec 2025 | Veeam | 118K | 44.3% | 1 | | Dec 2025 | Acronis | 74K | 27.9% | 2 | | Dec 2025 | Rubrik | 74K | 27.9% | 3 | | Jan 2026 | Veeam | 118K | 39.4% | 1 | | Jan 2026 | Acronis | 90.5K | 30.3% | 2 | | Jan 2026 | Rubrik | 90.5K | 30.3% | 3 | | Feb 2026 | Veeam | 118K | 46.6% | 1 | | Feb 2026 | Rubrik | 74K | 29.4% | 2 | | Feb 2026 | Acronis | 60.5K | 24% | 3 | | Mar 2026 | Veeam | 143K | 49.2% | 1 | | Mar 2026 | Acronis | 74K | 25.4% | 2 | | Mar 2026 | Rubrik | 74K | 25.4% | 3 | | Apr 2026 | Veeam | 118K | 48.8% | 1 | | Apr 2026 | Rubrik | 74K | 30.7% | 2 | | Apr 2026 | Acronis | 49.5K | 20.5% | 3 | | May 2026 | Veeam | 113K | 44.6% | 1 | | May 2026 | Rubrik | 90.5K | 35.8% | 2 | | May 2026 | Acronis | 49.5K | 19.6% | 3 | | Jun 2026 | Veeam | 118K | 43.8% | 1 | | Jun 2026 | Rubrik | 90.5K | 33.7% | 2 | | Jun 2026 | Acronis | 60.5K | 22.5% | 3 | | Jul 2026 | Veeam | 96.2K | 41.7% | 1 | | Jul 2026 | Rubrik | 74K | 32.1% | 2 | | Jul 2026 | Acronis | 60.5K | 26.2% | 3 | | Aug 2026 | Veeam | 96.2K | 38.9% | 1 | | Aug 2026 | Rubrik | 90.5K | 36.6% | 2 | | Aug 2026 | Acronis | 60.5K | 24.5% | 3 | | Sep 2026 | Veeam | 113K | 38.4% | 1 | | Sep 2026 | Acronis | 90.5K | 30.8% | 2 | | Sep 2026 | Rubrik | 90.5K | 30.8% | 3 | ## What is being compared - **Acronis**: Measured on the search term “acronis”. - **Rubrik**: Measured on the search term “rubrik”. - **Veeam**: Measured on the search terms “veeam” and “veeam backup”, summed into one figure. - [Acronis](/demand/global-en/brands/acronis) - [Rubrik](/demand/global-en/brands/rubrik) - [Veeam](/demand/global-en/brands/veeam) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among backup and recovery brands worldwide? In September 2026, Veeam was the most searched among backup and recovery brands worldwide, with an estimated 113K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Backup and recovery brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/backup-and-recovery-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backup-and-recovery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.