--- title: "Nemo vs REI Co-op: Which is searched more?" description: "Is Nemo or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands/compare/nemo-vs-rei-coop" publisher: "Brandwave" --- # Nemo vs REI Co-op: Which is searched more? Is Nemo or REI Co-op more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nemo and REI Co-op - **Competitive set**: Backpacking tent brands - **Market**: Global - **Month measured**: Sep 2026 - **Nemo Share of Search**: 6.7% - **REI Co-op Share of Search**: 39.7% ## Is Nemo or REI Co-op more popular in search? - In September 2026, REI Co-op had more branded searches than Nemo among backpacking tent brands worldwide. REI Co-op had about 74,000 branded searches, while Nemo had 12,500. REI Co-op made up 39.7% of all backpacking tent brand searches we track, and Nemo accounted for 6.7%. - REI Co-op was ahead of Nemo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nemo’s share of searches among backpacking tent brands worldwide moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 10.2K to 12.5K. - Across the 12 months ending September 2026, REI Co-op’s share of searches among backpacking tent brands worldwide moved from 40.2% to 39.7%, and its estimated monthly branded searches held steady at 74K. ## Top backpacking tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nemo and REI Co-op were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nemo was listed before REI Co-op in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Agnes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Durston Gear | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MSR | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | REI Co-op | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Zpacks | 6th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about backpacking tent brands - Asked ChatGPT "Which backpacking tent brand should I buy?": 1. Big Agnes, 2. Nemo, 3. Durston Gear, 4. REI Co-op, 5. MSR - Asked ChatGPT "What are the best backpacking tent brands?": 1. Big Agnes, 2. MSR, 3. Nemo, 4. REI Co-op, 5. Durston Gear, 6. Zpacks - Asked ChatGPT "What's the best backpacking tent brand for lightweight camping?": 1. Big Agnes, 2. Nemo, 3. MSR, 4. Zpacks, 5. Durston Gear, 6. REI Co-op - Searched Google, AI Overview "best backpacking tent": 1. Big Agnes, 2. Durston Gear, 3. REI Co-op, 4. Zpacks - Searched Google, AI Overview "lightweight backpacking tent": 1. Nemo, 2. Big Agnes, 3. Durston Gear, 4. Zpacks Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for backpacking tent brands worldwide in September 2026? - Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026. ## Month by month | Month | Nemo estimated searches | Nemo Share of Search | Nemo rank | REI Co-op estimated searches | REI Co-op Share of Search | REI Co-op rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.2K | 5.6% | 5 | 74K | 40.2% | 1 | | Nov 2025 | 10.2K | 4.4% | 5 | 110K | 47.1% | 1 | | Dec 2025 | 10.2K | 4.2% | 4 | 110K | 45.3% | 1 | | Jan 2026 | 10.2K | 4.7% | 5 | 90.5K | 42% | 1 | | Feb 2026 | 10.2K | 5.2% | 5 | 74K | 37.5% | 1 | | Mar 2026 | 12.5K | 5.9% | 5 | 90.5K | 42.4% | 1 | | Apr 2026 | 12.4K | 6.3% | 5 | 74K | 37.3% | 1 | | May 2026 | 15.4K | 6.9% | 5 | 90.5K | 40.5% | 1 | | Jun 2026 | 15.3K | 8% | 5 | 74K | 38.9% | 1 | | Jul 2026 | 15.3K | 7.6% | 5 | 74K | 37% | 1 | | Aug 2026 | 15.4K | 6.8% | 5 | 90.5K | 40.2% | 1 | | Sep 2026 | 12.5K | 6.7% | 4 | 74K | 39.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nemo’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nemo**: Measured on the search terms “nemo backpacking tent” and “nemo tent”, summed into one figure. - **REI Co-op**: Measured on the search term “rei co-op”. - [Nemo profile](/demand/global-en/brands/nemo) - [REI Co-op profile](/demand/global-en/brands/rei-coop) - [All backpacking tent brands worldwide](/demand/global-en/categories/backpacking-tent-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nemo or REI Co-op more popular in search? In September 2026, REI Co-op had more branded searches than Nemo among backpacking tent brands worldwide. REI Co-op had about 74,000 branded searches, while Nemo had 12,500. REI Co-op made up 39.7% of all backpacking tent brand searches we track, and Nemo accounted for 6.7%. ## Cite this page Brandwave. "Nemo vs REI Co-op: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands/compare/nemo-vs-rei-coop This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands/compare/nemo-vs-rei-coop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.