---
title: "Big Agnes vs MSR: Which is searched more?"
description: "Which is more popular in search, Big Agnes or MSR? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands/compare/big-agnes-vs-msr"
publisher: "Brandwave"
---

# Big Agnes vs MSR: Which is searched more?

Which is more popular in search, Big Agnes or MSR? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Agnes and MSR
- **Competitive set**: Backpacking tent brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Big Agnes Share of Search**: 54.3%
- **MSR Share of Search**: 0.34%

## Which is more popular in search, Big Agnes or MSR?

- In September 2026, Big Agnes had more branded searches than MSR among backpacking tent brands worldwide. Big Agnes was estimated to have 27.1K branded searches compared to MSR’s 170, and held a 54.3% Share of Search versus MSR’s 0.34%.
- Big Agnes was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among backpacking tent brands worldwide moved from 61.3% to 54.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among backpacking tent brands worldwide moved from 0.38% to 0.34%, and its estimated monthly branded searches held steady at 170.

## How did search popularity change for backpacking tent brands worldwide in September 2026?

- In September 2026, Big Agnes lost estimated Share of Search among backpacking tent brands worldwide, from 58.9% to 54.3%.

## Month by month

| Month | Big Agnes estimated searches | Big Agnes Share of Search | Big Agnes rank | MSR estimated searches | MSR Share of Search | MSR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 61.3% | 1 | 170 | 0.38% | 3 |
| Nov 2025 | 27.1K | 61% | 1 | 140 | 0.31% | 3 |
| Dec 2025 | 22.2K | 57.4% | 1 | 140 | 0.36% | 3 |
| Jan 2026 | 27.1K | 60.9% | 1 | 210 | 0.47% | 3 |
| Feb 2026 | 27.1K | 62.5% | 1 | 170 | 0.39% | 3 |
| Mar 2026 | 33.1K | 61% | 1 | 210 | 0.39% | 3 |
| Apr 2026 | 33.1K | 61.1% | 1 | 210 | 0.39% | 3 |
| May 2026 | 40.5K | 59.3% | 1 | 260 | 0.38% | 3 |
| Jun 2026 | 33.1K | 56.2% | 1 | 260 | 0.44% | 3 |
| Jul 2026 | 40.5K | 59.4% | 1 | 320 | 0.47% | 3 |
| Aug 2026 | 40.5K | 58.9% | 1 | 320 | 0.47% | 3 |
| Sep 2026 | 27.1K | 54.3% | 1 | 170 | 0.34% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Agnes’ and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Agnes**: Measured on the search term “big agnes”.
- **MSR**: Measured on the search term “msr backpacking tent”.

- [Big Agnes profile](/demand/global-en/brands/big-agnes)
- [MSR profile](/demand/global-en/brands/msr)
- [All backpacking tent brands worldwide](/demand/global-en/categories/backpacking-tent-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Agnes or MSR?

In September 2026, Big Agnes had more branded searches than MSR among backpacking tent brands worldwide. Big Agnes was estimated to have 27.1K branded searches compared to MSR’s 170, and held a 54.3% Share of Search versus MSR’s 0.34%.

## Cite this page

Brandwave. "Big Agnes vs MSR: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands/compare/big-agnes-vs-msr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands/compare/big-agnes-vs-msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.