--- title: "Backpacking tent brands: Which are searched most?" description: "Compare the backpacking tent brands people buy. Share of Search among Big Agnes, Nemo and MSR, the backpacking tent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands" publisher: "Brandwave" --- # Backpacking tent brands: Which are searched most? Compare the backpacking tent brands people buy. Share of Search among Big Agnes, Nemo and MSR, the backpacking tent brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Backpacking tent brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Big Agnes, 54.3% ## Which brand is most popular in search among backpacking tent brands worldwide? - In September 2026, Big Agnes was the most searched among backpacking tent brands worldwide, with an estimated 27.1K branded searches and 54.3% estimated Share of Search within this set. - Nemo is in 2nd place, 9 percentage points behind at 45.3% Share of Search. - Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among backpacking tent brands worldwide decreased from 61.3% to 54.3%. - Across the 12 months ending September 2026, Nemo’s estimated Share of Search among backpacking tent brands worldwide increased from 38.3% to 45.3%. - Across the 12 months ending September 2026, Big Agnes’ estimated Share of Search among backpacking tent brands worldwide peaked at 62.5% in February 2026 and was lowest at 54.3% in September 2026. - Across the 12 months ending September 2026, Nemo’s estimated Share of Search among backpacking tent brands worldwide peaked at 45.3% in September 2026 and was lowest at 37.1% in February 2026. - Across the 12 months ending September 2026, MSR held steady: its estimated Share of Search among backpacking tent brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Big Agnes vs Nemo: compare search popularity](/demand/global-en/compare/big-agnes-vs-nemo): 54.3% against 45.3% Share of Search. ## How did search popularity change for backpacking tent brands worldwide in September 2026? - In September 2026, Nemo gained estimated Share of Search among backpacking tent brands worldwide, from 40.6% to 45.3%. - In September 2026, Big Agnes lost estimated Share of Search among backpacking tent brands worldwide, from 58.9% to 54.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Big Agnes | 54.3% | 27.1K | -33.1% | Big Agnes | | 2 | Nemo | 45.3% | 22.6K | -18.9% | Nemo | | 3 | MSR | 0.34% | 170 | -46.9% | MSR | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Big Agnes | 27.1K | 61.3% | 1 | | Oct 2025 | Nemo | 16.9K | 38.3% | 2 | | Oct 2025 | MSR | 170 | 0.38% | 3 | | Nov 2025 | Big Agnes | 27.1K | 61% | 1 | | Nov 2025 | Nemo | 17.2K | 38.7% | 2 | | Nov 2025 | MSR | 140 | 0.31% | 3 | | Dec 2025 | Big Agnes | 22.2K | 57.4% | 1 | | Dec 2025 | Nemo | 16.3K | 42.2% | 2 | | Dec 2025 | MSR | 140 | 0.36% | 3 | | Jan 2026 | Big Agnes | 27.1K | 60.9% | 1 | | Jan 2026 | Nemo | 17.2K | 38.7% | 2 | | Jan 2026 | MSR | 210 | 0.47% | 3 | | Feb 2026 | Big Agnes | 27.1K | 62.5% | 1 | | Feb 2026 | Nemo | 16.1K | 37.1% | 2 | | Feb 2026 | MSR | 170 | 0.39% | 3 | | Mar 2026 | Big Agnes | 33.1K | 61% | 1 | | Mar 2026 | Nemo | 21K | 38.6% | 2 | | Mar 2026 | MSR | 210 | 0.39% | 3 | | Apr 2026 | Big Agnes | 33.1K | 61.1% | 1 | | Apr 2026 | Nemo | 20.9K | 38.6% | 2 | | Apr 2026 | MSR | 210 | 0.39% | 3 | | May 2026 | Big Agnes | 40.5K | 59.3% | 1 | | May 2026 | Nemo | 27.6K | 40.4% | 2 | | May 2026 | MSR | 260 | 0.38% | 3 | | Jun 2026 | Big Agnes | 33.1K | 56.2% | 1 | | Jun 2026 | Nemo | 25.6K | 43.4% | 2 | | Jun 2026 | MSR | 260 | 0.44% | 3 | | Jul 2026 | Big Agnes | 40.5K | 59.4% | 1 | | Jul 2026 | Nemo | 27.4K | 40.1% | 2 | | Jul 2026 | MSR | 320 | 0.47% | 3 | | Aug 2026 | Big Agnes | 40.5K | 58.9% | 1 | | Aug 2026 | Nemo | 27.9K | 40.6% | 2 | | Aug 2026 | MSR | 320 | 0.47% | 3 | | Sep 2026 | Big Agnes | 27.1K | 54.3% | 1 | | Sep 2026 | Nemo | 22.6K | 45.3% | 2 | | Sep 2026 | MSR | 170 | 0.34% | 3 | ## What is being compared - **Big Agnes**: Measured on the search term “big agnes”. - **MSR**: Measured on the search term “msr backpacking tent”. - **Nemo**: Measured on the search terms “nemo backpacking tent”, “nemo pad”, “nemo sleeping mat”, “nemo sleeping pad” and “nemo tent”, summed into one figure. - [Big Agnes](/demand/global-en/brands/big-agnes) - [MSR](/demand/global-en/brands/msr) - [Nemo](/demand/global-en/brands/nemo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among backpacking tent brands worldwide? In September 2026, Big Agnes was the most searched among backpacking tent brands worldwide, with an estimated 27.1K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Backpacking tent brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backpacking-tent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.