---
title: "Carhartt vs Columbia: Which is searched more?"
description: "Which is more popular in search, Carhartt or Columbia? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/backpack-cooler-brands/compare/carhartt-vs-columbia"
publisher: "Brandwave"
---

# Carhartt vs Columbia: Which is searched more?

Which is more popular in search, Carhartt or Columbia? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Carhartt and Columbia
- **Competitive set**: Backpack cooler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Carhartt Share of Search**: 27.5%
- **Columbia Share of Search**: 14.9%

## Which is more popular in search, Carhartt or Columbia?

- In September 2026, Carhartt had more branded searches than Columbia among backpack cooler brands worldwide. Carhartt was estimated to have 450K branded searches compared to Columbia’s 245K, and held a 27.5% Share of Search versus Columbia’s 14.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Columbia took it in May 2026, Carhartt took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide moved from 36.7% to 27.5%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide moved from 16.3% to 14.9%, and its estimated monthly branded searches moved from 366K to 245K.

## How did search popularity change for backpack cooler brands worldwide in September 2026?

- In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.
- In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.

## Month by month

| Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Columbia estimated searches | Columbia Share of Search | Columbia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 36.7% | 1 | 366K | 16.3% | 3 |
| Nov 2025 | 1.5M | 43.5% | 1 | 751K | 21.8% | 2 |
| Dec 2025 | 1.5M | 44.3% | 1 | 696K | 20.6% | 2 |
| Jan 2026 | 823K | 36.1% | 1 | 466K | 20.4% | 3 |
| Feb 2026 | 450K | 28.5% | 1 | 300K | 19% | 3 |
| Mar 2026 | 301K | 20.6% | 2 | 220K | 15.1% | 4 |
| Apr 2026 | 201K | 13.8% | 4 | 201K | 13.8% | 5 |
| May 2026 | 165K | 11.6% | 5 | 184K | 13% | 4 |
| Jun 2026 | 165K | 11.6% | 5 | 171K | 12% | 4 |
| Jul 2026 | 165K | 10.9% | 5 | 171K | 11.2% | 4 |
| Aug 2026 | 246K | 14.4% | 2 | 209K | 12.2% | 4 |
| Sep 2026 | 450K | 27.5% | 1 | 245K | 14.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Carhartt’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Carhartt**: Measured on the search term “carhartt jacket”.
- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.

- [Carhartt profile](/demand/global-en/brands/carhartt)
- [Columbia profile](/demand/global-en/brands/columbia)
- [All backpack cooler brands worldwide](/demand/global-en/categories/backpack-cooler-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Carhartt or Columbia?

In September 2026, Carhartt had more branded searches than Columbia among backpack cooler brands worldwide. Carhartt was estimated to have 450K branded searches compared to Columbia’s 245K, and held a 27.5% Share of Search versus Columbia’s 14.9%.

## Cite this page

Brandwave. "Carhartt vs Columbia: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/backpack-cooler-brands/compare/carhartt-vs-columbia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backpack-cooler-brands/compare/carhartt-vs-columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.