--- title: "Backpack cooler brands: Which are searched most?" description: "Compare the backpack cooler brands people buy. Share of Search among Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle and Pelican, the backpack cooler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/backpack-cooler-brands" publisher: "Brandwave" --- # Backpack cooler brands: Which are searched most? Compare the backpack cooler brands people buy. Share of Search among Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle and Pelican, the backpack cooler brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Backpack cooler brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Carhartt, 27.5% ## Which brand is most popular in search among backpack cooler brands worldwide? - Carhartt and Hydro Flask share the highest estimated Share of Search among backpack cooler brands worldwide, at 27.5% in September 2026. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide decreased from 36.7% to 27.5%. - Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide increased from 24.5% to 27.5%. - Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide decreased from 16.3% to 14.9%. - Across the 12 months ending September 2026, Coleman’s estimated Share of Search among backpack cooler brands worldwide increased from 11% to 12.3%. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide increased from 4.4% to 8.9%. - Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide increased from 6% to 6.7%. - Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide increased from 1.1% to 2.2%. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack cooler brands worldwide peaked at 44.3% in December 2025 and was lowest at 10.9% in July 2026. - Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among backpack cooler brands worldwide peaked at 39.3% in August 2026 and was lowest at 19.5% in November 2025. - Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide peaked at 21.8% in November 2025 and was lowest at 11.2% in July 2026. - Across the 12 months ending September 2026, Coleman’s estimated Share of Search among backpack cooler brands worldwide peaked at 17.4% in May 2026 and was lowest at 7.1% in November 2025. - Across the 12 months ending September 2026, Igloo’s estimated Share of Search among backpack cooler brands worldwide peaked at 15.6% in June 2026 and was lowest at 2.3% in November 2025. - Across the 12 months ending September 2026, Corkcicle’s estimated Share of Search among backpack cooler brands worldwide peaked at 7.8% in May 2026 and was lowest at 4.8% in November 2025. - Across the 12 months ending September 2026, Pelican’s estimated Share of Search among backpack cooler brands worldwide peaked at 3.9% in June 2026 and was lowest at 0.72% in December 2025. - Across the 12 months ending September 2026, Igloo rose from 6th to 5th among backpack cooler brands worldwide. - Across the 12 months ending September 2026, Corkcicle fell from 5th to 6th among backpack cooler brands worldwide. ## Compare search popularity between leading brands - [Carhartt vs Hydro Flask: compare search popularity](/demand/global-en/compare/carhartt-vs-hydro-flask): 27.5% Share of Search each. - [Carhartt vs Columbia: compare search popularity](/demand/global-en/compare/carhartt-vs-columbia): 27.5% against 14.9% Share of Search. - [Carhartt vs Coleman: compare search popularity](/demand/global-en/compare/carhartt-vs-coleman): 27.5% against 12.3% Share of Search. - [Carhartt vs Igloo: compare search popularity](/demand/global-en/compare/carhartt-vs-igloo): 27.5% against 8.9% Share of Search. - [Hydro Flask vs Columbia: compare search popularity](/demand/global-en/compare/columbia-vs-hydro-flask): 27.5% against 14.9% Share of Search. - [Hydro Flask vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-hydro-flask): 27.5% against 12.3% Share of Search. - [Hydro Flask vs Igloo: compare search popularity](/demand/global-en/compare/hydro-flask-vs-igloo): 27.5% against 8.9% Share of Search. - [Columbia vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-columbia): 14.9% against 12.3% Share of Search. - [Columbia vs Igloo: compare search popularity](/demand/global-en/compare/columbia-vs-igloo): 14.9% against 8.9% Share of Search. - [Coleman vs Igloo: compare search popularity](/demand/global-en/compare/coleman-vs-igloo): 12.3% against 8.9% Share of Search. ## How did search popularity change for backpack cooler brands worldwide in September 2026? - In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search. - In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search. - In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%. - In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%. - In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%. - Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026. - Estimated monthly branded searches for Corkcicle worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Carhartt | 27.5% | 450K | +82.9% | Carhartt | | 2 | Hydro Flask | 27.5% | 450K | -33.1% | Hydro Flask | | 3 | Columbia | 14.9% | 245K | +17.2% | Columbia | | 4 | Coleman | 12.3% | 201K | -18.3% | Coleman | | 5 | Igloo | 8.9% | 147K | -20.2% | Igloo | | 6 | Corkcicle | 6.7% | 110K | 0.0% | Corkcicle | | 7 | Pelican | 2.2% | 36.5K | -18.6% | Pelican | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Carhartt | 823K | 36.7% | 1 | | Oct 2025 | Hydro Flask | 550K | 24.5% | 2 | | Oct 2025 | Columbia | 366K | 16.3% | 3 | | Oct 2025 | Coleman | 246K | 11% | 4 | | Oct 2025 | Corkcicle | 135K | 6% | 5 | | Oct 2025 | Igloo | 98.7K | 4.4% | 6 | | Oct 2025 | Pelican | 24.4K | 1.1% | 7 | | Nov 2025 | Carhartt | 1.5M | 43.5% | 1 | | Nov 2025 | Columbia | 751K | 21.8% | 2 | | Nov 2025 | Hydro Flask | 673K | 19.5% | 3 | | Nov 2025 | Coleman | 246K | 7.1% | 4 | | Nov 2025 | Corkcicle | 165K | 4.8% | 5 | | Nov 2025 | Igloo | 80.7K | 2.3% | 6 | | Nov 2025 | Pelican | 29.8K | 0.87% | 7 | | Dec 2025 | Carhartt | 1.5M | 44.3% | 1 | | Dec 2025 | Columbia | 696K | 20.6% | 2 | | Dec 2025 | Hydro Flask | 673K | 19.9% | 3 | | Dec 2025 | Coleman | 246K | 7.3% | 4 | | Dec 2025 | Corkcicle | 165K | 4.9% | 5 | | Dec 2025 | Igloo | 81.6K | 2.4% | 6 | | Dec 2025 | Pelican | 24.5K | 0.72% | 7 | | Jan 2026 | Carhartt | 823K | 36.1% | 1 | | Jan 2026 | Hydro Flask | 550K | 24.1% | 2 | | Jan 2026 | Columbia | 466K | 20.4% | 3 | | Jan 2026 | Coleman | 246K | 10.8% | 4 | | Jan 2026 | Corkcicle | 110K | 4.8% | 5 | | Jan 2026 | Igloo | 66.7K | 2.9% | 6 | | Jan 2026 | Pelican | 20K | 0.88% | 7 | | Feb 2026 | Carhartt | 450K | 28.5% | 1 | | Feb 2026 | Hydro Flask | 450K | 28.5% | 2 | | Feb 2026 | Columbia | 300K | 19% | 3 | | Feb 2026 | Coleman | 201K | 12.7% | 4 | | Feb 2026 | Corkcicle | 90.5K | 5.7% | 5 | | Feb 2026 | Igloo | 66.9K | 4.2% | 6 | | Feb 2026 | Pelican | 20K | 1.3% | 7 | | Mar 2026 | Hydro Flask | 450K | 30.8% | 1 | | Mar 2026 | Carhartt | 301K | 20.6% | 2 | | Mar 2026 | Coleman | 246K | 16.9% | 3 | | Mar 2026 | Columbia | 220K | 15.1% | 4 | | Mar 2026 | Igloo | 122K | 8.4% | 5 | | Mar 2026 | Corkcicle | 90.5K | 6.2% | 6 | | Mar 2026 | Pelican | 29.9K | 2% | 7 | | Apr 2026 | Hydro Flask | 450K | 30.9% | 1 | | Apr 2026 | Coleman | 246K | 16.9% | 2 | | Apr 2026 | Igloo | 212K | 14.6% | 3 | | Apr 2026 | Carhartt | 201K | 13.8% | 4 | | Apr 2026 | Columbia | 201K | 13.8% | 5 | | Apr 2026 | Corkcicle | 110K | 7.6% | 6 | | Apr 2026 | Pelican | 36.5K | 2.5% | 7 | | May 2026 | Hydro Flask | 450K | 31.7% | 1 | | May 2026 | Coleman | 246K | 17.4% | 2 | | May 2026 | Igloo | 218K | 15.4% | 3 | | May 2026 | Columbia | 184K | 13% | 4 | | May 2026 | Carhartt | 165K | 11.6% | 5 | | May 2026 | Corkcicle | 110K | 7.8% | 6 | | May 2026 | Pelican | 44.8K | 3.2% | 7 | | Jun 2026 | Hydro Flask | 450K | 31.7% | 1 | | Jun 2026 | Coleman | 246K | 17.3% | 2 | | Jun 2026 | Igloo | 222K | 15.6% | 3 | | Jun 2026 | Columbia | 171K | 12% | 4 | | Jun 2026 | Carhartt | 165K | 11.6% | 5 | | Jun 2026 | Corkcicle | 110K | 7.8% | 6 | | Jun 2026 | Pelican | 54.8K | 3.9% | 7 | | Jul 2026 | Hydro Flask | 550K | 36.2% | 1 | | Jul 2026 | Coleman | 246K | 16.2% | 2 | | Jul 2026 | Igloo | 224K | 14.7% | 3 | | Jul 2026 | Columbia | 171K | 11.2% | 4 | | Jul 2026 | Carhartt | 165K | 10.9% | 5 | | Jul 2026 | Corkcicle | 110K | 7.2% | 6 | | Jul 2026 | Pelican | 54.7K | 3.6% | 7 | | Aug 2026 | Hydro Flask | 673K | 39.3% | 1 | | Aug 2026 | Carhartt | 246K | 14.4% | 2 | | Aug 2026 | Coleman | 246K | 14.4% | 3 | | Aug 2026 | Columbia | 209K | 12.2% | 4 | | Aug 2026 | Igloo | 184K | 10.7% | 5 | | Aug 2026 | Corkcicle | 110K | 6.4% | 6 | | Aug 2026 | Pelican | 44.8K | 2.6% | 7 | | Sep 2026 | Carhartt | 450K | 27.5% | 1 | | Sep 2026 | Hydro Flask | 450K | 27.5% | 2 | | Sep 2026 | Columbia | 245K | 14.9% | 3 | | Sep 2026 | Coleman | 201K | 12.3% | 4 | | Sep 2026 | Igloo | 147K | 8.9% | 5 | | Sep 2026 | Corkcicle | 110K | 6.7% | 6 | | Sep 2026 | Pelican | 36.5K | 2.2% | 7 | ## What is being compared - **Carhartt**: Measured on the search term “carhartt jacket”. - **Coleman**: Measured on the search term “coleman”. - **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure. - **Corkcicle**: Measured on the search term “corkcicle”. - **Hydro Flask**: Measured on the search term “hydro flask”. - **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure. - **Pelican**: Measured on the search terms “pelican backpack cooler”, “pelican cooler” and “pelican cooler box”, summed into one figure. - [Carhartt](/demand/global-en/brands/carhartt) - [Coleman](/demand/global-en/brands/coleman) - [Columbia](/demand/global-en/brands/columbia) - [Corkcicle](/demand/global-en/brands/corkcicle) - [Hydro Flask](/demand/global-en/brands/hydro-flask) - [Igloo](/demand/global-en/brands/igloo) - [Pelican](/demand/global-en/brands/pelican) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among backpack cooler brands worldwide? Carhartt and Hydro Flask share the highest estimated Share of Search among backpack cooler brands worldwide, at 27.5% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Backpack cooler brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/backpack-cooler-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backpack-cooler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.