--- title: "Backlink analysis tools: Which are searched most?" description: "Compare the tools used to analyse backlinks. Share of Search among Semrush, Ahrefs, Moz, Majestic and Linkody, the backlink analysis tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/backlink-analysis-tools" publisher: "Brandwave" --- # Backlink analysis tools: Which are searched most? Compare the tools used to analyse backlinks. Share of Search among Semrush, Ahrefs, Moz, Majestic and Linkody, the backlink analysis tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Backlink analysis tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Semrush, 58% ## Which brand is most popular in search among backlink analysis tools worldwide? - In August 2026, Semrush was the most searched among backlink analysis tools worldwide, with an estimated 736K branded searches and 58% estimated Share of Search within this set. - Ahrefs is in 2nd place, 27 percentage points behind at 31% Share of Search. - Across the 11 months ending August 2026, Semrush’s estimated Share of Search among backlink analysis tools worldwide increased from 56.6% to 58%. - Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among backlink analysis tools worldwide decreased from 33.9% to 31%. - Across the 11 months ending August 2026, Moz’s estimated Share of Search among backlink analysis tools worldwide increased from 9.1% to 10.6%. - Across the 11 months ending August 2026, Semrush’s estimated Share of Search among backlink analysis tools worldwide peaked at 72.7% in March 2026 and was lowest at 53% in July 2026. - Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among backlink analysis tools worldwide peaked at 36.8% in July 2026 and was lowest at 21.6% in March 2026. - Across the 11 months ending August 2026, Moz’s estimated Share of Search among backlink analysis tools worldwide peaked at 12.1% in December 2025 and was lowest at 5.3% in March 2026. - Across the 11 months ending August 2026, Majestic and Linkody held steady: their estimated Share of Search among backlink analysis tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Semrush vs Ahrefs: compare search popularity](/demand/global-en/compare/ahrefs-vs-semrush): 58% against 31% Share of Search. - [Semrush vs Moz: compare search popularity](/demand/global-en/compare/moz-vs-semrush): 58% against 10.6% Share of Search. - [Ahrefs vs Moz: compare search popularity](/demand/global-en/compare/ahrefs-vs-moz): 31% against 10.6% Share of Search. ## How did search popularity change for backlink analysis tools worldwide in August 2026? - In August 2026, Semrush gained estimated Share of Search among backlink analysis tools worldwide, from 53% to 58%. - In August 2026, Moz gained estimated Share of Search among backlink analysis tools worldwide, from 9.8% to 10.6%. - In August 2026, Ahrefs lost estimated Share of Search among backlink analysis tools worldwide, from 36.8% to 31%. - Estimated monthly branded searches for Linkody worldwide fell 45.8% over 11 measured months, from 720 to 390 in August 2026. - Estimated monthly branded searches for Majestic worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Semrush | 58% | 736K | +0.5% | Semrush | | 2 | Ahrefs | 31% | 393K | -22.7% | Ahrefs | | 3 | Moz | 10.6% | 135K | 0.0% | Moz | | 4 | Majestic | 0.28% | 3.6K | -18.2% | Majestic | | 5 | Linkody | 0.03% | 390 | -18.8% | Linkody | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Semrush | 841K | 56.6% | 1 | | Oct 2025 | Ahrefs | 505K | 33.9% | 2 | | Oct 2025 | Moz | 135K | 9.1% | 3 | | Oct 2025 | Majestic | 5.4K | 0.36% | 4 | | Oct 2025 | Linkody | 720 | 0.05% | 5 | | Nov 2025 | Semrush | 849K | 60.5% | 1 | | Nov 2025 | Ahrefs | 414K | 29.5% | 2 | | Nov 2025 | Moz | 135K | 9.6% | 3 | | Nov 2025 | Majestic | 5.4K | 0.38% | 4 | | Nov 2025 | Linkody | 590 | 0.04% | 5 | | Dec 2025 | Semrush | 695K | 62.2% | 1 | | Dec 2025 | Ahrefs | 284K | 25.4% | 2 | | Dec 2025 | Moz | 135K | 12.1% | 3 | | Dec 2025 | Majestic | 3.6K | 0.32% | 4 | | Dec 2025 | Linkody | 590 | 0.05% | 5 | | Jan 2026 | Semrush | 691K | 55.1% | 1 | | Jan 2026 | Ahrefs | 422K | 33.6% | 2 | | Jan 2026 | Moz | 135K | 10.8% | 3 | | Jan 2026 | Majestic | 5.4K | 0.43% | 4 | | Jan 2026 | Linkody | 590 | 0.05% | 5 | | Feb 2026 | Semrush | 697K | 56.4% | 1 | | Feb 2026 | Ahrefs | 422K | 34.1% | 2 | | Feb 2026 | Moz | 110K | 8.9% | 3 | | Feb 2026 | Majestic | 6.6K | 0.53% | 4 | | Feb 2026 | Linkody | 590 | 0.05% | 5 | | Mar 2026 | Semrush | 1.5M | 72.7% | 1 | | Mar 2026 | Ahrefs | 447K | 21.6% | 2 | | Mar 2026 | Moz | 110K | 5.3% | 3 | | Mar 2026 | Majestic | 8.1K | 0.39% | 4 | | Mar 2026 | Linkody | 590 | 0.03% | 5 | | Apr 2026 | Semrush | 915K | 59.4% | 1 | | Apr 2026 | Ahrefs | 485K | 31.5% | 2 | | Apr 2026 | Moz | 135K | 8.8% | 3 | | Apr 2026 | Majestic | 5.4K | 0.35% | 4 | | Apr 2026 | Linkody | 480 | 0.03% | 5 | | May 2026 | Semrush | 731K | 54% | 1 | | May 2026 | Ahrefs | 482K | 35.6% | 2 | | May 2026 | Moz | 135K | 10% | 3 | | May 2026 | Majestic | 5.4K | 0.4% | 4 | | May 2026 | Linkody | 480 | 0.04% | 5 | | Jun 2026 | Semrush | 769K | 58.1% | 1 | | Jun 2026 | Ahrefs | 414K | 31.3% | 2 | | Jun 2026 | Moz | 135K | 10.2% | 3 | | Jun 2026 | Majestic | 4.4K | 0.33% | 4 | | Jun 2026 | Linkody | 480 | 0.04% | 5 | | Jul 2026 | Semrush | 732K | 53% | 1 | | Jul 2026 | Ahrefs | 509K | 36.8% | 2 | | Jul 2026 | Moz | 135K | 9.8% | 3 | | Jul 2026 | Majestic | 4.4K | 0.32% | 4 | | Jul 2026 | Linkody | 480 | 0.03% | 5 | | Aug 2026 | Semrush | 736K | 58% | 1 | | Aug 2026 | Ahrefs | 393K | 31% | 2 | | Aug 2026 | Moz | 135K | 10.6% | 3 | | Aug 2026 | Majestic | 3.6K | 0.28% | 4 | | Aug 2026 | Linkody | 390 | 0.03% | 5 | | Sep 2026 | Ahrefs | — | — | — | | Sep 2026 | Linkody | — | — | — | | Sep 2026 | Majestic | — | — | — | | Sep 2026 | Moz | — | — | — | | Sep 2026 | Semrush | — | — | — | ## What is being compared - **Ahrefs**: Measured on the search terms “ahrefs”, “ahrefs backlink checker” and “ahrefs seo tools”, summed into one figure. - **Linkody**: Measured on the search term “linkody”. - **Majestic**: Measured on the search term “majestic seo”. - **Moz**: Measured on the search term “moz”. - **Semrush**: Measured on the search terms “semrush”, “semrush keyword research tool” and “semrush seo tool”, summed into one figure. - [Ahrefs](/demand/global-en/brands/ahrefs) - [Linkody](/demand/global-en/brands/linkody) - [Majestic](/demand/global-en/brands/majestic) - [Moz](/demand/global-en/brands/moz) - [Semrush](/demand/global-en/brands/semrush) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among backlink analysis tools worldwide? In August 2026, Semrush was the most searched among backlink analysis tools worldwide, with an estimated 736K branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Backlink analysis tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/backlink-analysis-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/backlink-analysis-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.