--- title: "Baby wipe brands: Which brands are most popular in search?" description: "Compare the baby wipe brands parents buy. Share of Search among Pampers, Huggies, WaterWipes, Curash and Johnson's, the baby wipe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/baby-wipe-brands" publisher: "Brandwave" --- # Baby wipe brands: Which brands are most popular in search? Compare the baby wipe brands parents buy. Share of Search among Pampers, Huggies, WaterWipes, Curash and Johnson's, the baby wipe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Baby wipe brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Pampers, 54.3% ## Which brand is most popular in search among baby wipe brands worldwide? - In August 2026, Pampers was the most searched among baby wipe brands worldwide, with an estimated 450K branded searches and 54.3% estimated Share of Search within this set. - Huggies is in 2nd place, 18 percentage points behind at 36.3% Share of Search. - Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide decreased from 64% to 54.3%. - Across the 11 months ending August 2026, Huggies’ estimated Share of Search among baby wipe brands worldwide increased from 28.6% to 36.3%. - Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide increased from 7% to 8.9%. - Across the 11 months ending August 2026, Pampers’ estimated Share of Search among baby wipe brands worldwide peaked at 64.8% in December 2025 and was lowest at 54.3% in August 2026. - Across the 11 months ending August 2026, Huggies’ estimated Share of Search among baby wipe brands worldwide peaked at 36.3% in August 2026 and was lowest at 28.6% in January 2026. - Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands worldwide peaked at 8.9% in August 2026 and was lowest at 5.8% in December 2025. - Across the 11 months ending August 2026, Curash and Johnson's held steady: their estimated Share of Search among baby wipe brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Pampers vs Huggies: compare search popularity](/demand/global-en/compare/huggies-vs-pampers): 54.3% against 36.3% Share of Search. - [Pampers vs WaterWipes: compare search popularity](/demand/global-en/compare/pampers-vs-waterwipes): 54.3% against 8.9% Share of Search. - [Huggies vs WaterWipes: compare search popularity](/demand/global-en/compare/huggies-vs-waterwipes): 36.3% against 8.9% Share of Search. ## How did search popularity change for baby wipe brands worldwide in August 2026? - In August 2026, Huggies gained estimated Share of Search among baby wipe brands worldwide, from 32.4% to 36.3%. - In August 2026, WaterWipes gained estimated Share of Search among baby wipe brands worldwide, from 8% to 8.9%. - In August 2026, Pampers lost estimated Share of Search among baby wipe brands worldwide, from 59.2% to 54.3%. - Estimated monthly branded searches for Curash worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Pampers | 54.3% | 450K | 0.0% | Procter & Gamble | | 2 | Huggies | 36.3% | 301K | +22.4% | Huggies | | 3 | WaterWipes | 8.9% | 74K | +22.3% | WaterWipes | | 4 | Curash | 0.43% | 3.6K | 0.0% | Curash | | — | Johnson's | — | — | — | Johnson's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pampers | 550K | 64% | 1 | | Oct 2025 | Huggies | 246K | 28.6% | 2 | | Oct 2025 | WaterWipes | 60.5K | 7% | 3 | | Oct 2025 | Curash | 2.9K | 0.34% | 4 | | Oct 2025 | Johnson's | — | — | — | | Nov 2025 | Pampers | 550K | 64% | 1 | | Nov 2025 | Huggies | 246K | 28.6% | 2 | | Nov 2025 | WaterWipes | 60.5K | 7% | 3 | | Nov 2025 | Curash | 2.4K | 0.28% | 4 | | Nov 2025 | Johnson's | — | — | — | | Dec 2025 | Pampers | 550K | 64.8% | 1 | | Dec 2025 | Huggies | 246K | 29% | 2 | | Dec 2025 | WaterWipes | 49.5K | 5.8% | 3 | | Dec 2025 | Curash | 3.6K | 0.42% | 4 | | Dec 2025 | Johnson's | — | — | — | | Jan 2026 | Pampers | 550K | 63.9% | 1 | | Jan 2026 | Huggies | 246K | 28.6% | 2 | | Jan 2026 | WaterWipes | 60.5K | 7% | 3 | | Jan 2026 | Curash | 3.6K | 0.42% | 4 | | Jan 2026 | Johnson's | — | — | — | | Feb 2026 | Pampers | 450K | 60.1% | 1 | | Feb 2026 | Huggies | 246K | 32.9% | 2 | | Feb 2026 | WaterWipes | 49.5K | 6.6% | 3 | | Feb 2026 | Curash | 2.9K | 0.39% | 4 | | Feb 2026 | Johnson's | — | — | — | | Mar 2026 | Pampers | 550K | 64% | 1 | | Mar 2026 | Huggies | 246K | 28.6% | 2 | | Mar 2026 | WaterWipes | 60.5K | 7% | 3 | | Mar 2026 | Curash | 2.9K | 0.34% | 4 | | Mar 2026 | Johnson's | — | — | — | | Apr 2026 | Pampers | 550K | 64% | 1 | | Apr 2026 | Huggies | 246K | 28.6% | 2 | | Apr 2026 | WaterWipes | 60.5K | 7% | 3 | | Apr 2026 | Curash | 2.9K | 0.34% | 4 | | Apr 2026 | Johnson's | — | — | — | | May 2026 | Pampers | 550K | 64% | 1 | | May 2026 | Huggies | 246K | 28.6% | 2 | | May 2026 | WaterWipes | 60.5K | 7% | 3 | | May 2026 | Curash | 2.9K | 0.34% | 4 | | May 2026 | Johnson's | — | — | — | | Jun 2026 | Pampers | 450K | 59.3% | 1 | | Jun 2026 | Huggies | 246K | 32.4% | 2 | | Jun 2026 | WaterWipes | 60.5K | 8% | 3 | | Jun 2026 | Curash | 2.9K | 0.38% | 4 | | Jun 2026 | Johnson's | — | — | — | | Jul 2026 | Pampers | 450K | 59.2% | 1 | | Jul 2026 | Huggies | 246K | 32.4% | 2 | | Jul 2026 | WaterWipes | 60.5K | 8% | 3 | | Jul 2026 | Curash | 3.6K | 0.47% | 4 | | Jul 2026 | Johnson's | — | — | — | | Aug 2026 | Pampers | 450K | 54.3% | 1 | | Aug 2026 | Huggies | 301K | 36.3% | 2 | | Aug 2026 | WaterWipes | 74K | 8.9% | 3 | | Aug 2026 | Curash | 3.6K | 0.43% | 4 | | Aug 2026 | Johnson's | — | — | — | | Sep 2026 | Curash | — | — | — | | Sep 2026 | Huggies | — | — | — | | Sep 2026 | Johnson's | — | — | — | | Sep 2026 | Pampers | — | — | — | | Sep 2026 | WaterWipes | — | — | — | ## What is being compared - **Curash**: Measured on the search term “curash wipes”. - **Huggies**: Measured on the search term “huggies”. - **Johnson's**: Measured on the search term “johnsons baby”. - **Pampers**: Measured on the search term “pampers”. - **WaterWipes**: Measured on the search term “waterwipes”. - [Curash](/demand/global-en/brands/curash) - [Huggies](/demand/global-en/brands/huggies) - [Johnson's](/demand/global-en/brands/johnson-s) - [Pampers](/demand/global-en/brands/pampers) - [WaterWipes](/demand/global-en/brands/waterwipes) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among baby wipe brands worldwide? In August 2026, Pampers was the most searched among baby wipe brands worldwide, with an estimated 450K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Baby wipe brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-wipe-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-wipe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.