---
title: "Baby thermometers: Which are searched most?"
description: "Compare the baby thermometers people buy. Share of Search among Chicco, Braun, Tommee Tippee, Vicks, Exergen and Frida, the baby thermometers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-thermometers"
publisher: "Brandwave"
---

# Baby thermometers: Which are searched most?

Compare the baby thermometers people buy. Share of Search among Chicco, Braun, Tommee Tippee, Vicks, Exergen and Frida, the baby thermometers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby thermometers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chicco, 58.3%

## Which brand is most popular in search among baby thermometers worldwide?

- In August 2026, Chicco was the most searched among baby thermometers worldwide, with an estimated 475K branded searches and 58.3% estimated Share of Search within this set.
- Braun is in 2nd place, 33.6 percentage points behind at 24.7% Share of Search.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide increased from 57.4% to 58.3%.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide decreased from 17.7% to 16.6%.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide peaked at 61.4% in April 2026 and was lowest at 50.6% in December 2025.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among baby thermometers worldwide peaked at 35.6% in December 2025 and was lowest at 22.8% in March 2026.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide peaked at 18.8% in June 2026 and was lowest at 13% in December 2025.
- Across the 11 months ending August 2026, Braun, Vicks, Exergen and Frida held steady: their estimated Share of Search among baby thermometers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Chicco vs Braun: compare search popularity](/demand/global-en/compare/braun-vs-chicco): 58.3% against 24.7% Share of Search.
- [Chicco vs Tommee Tippee: compare search popularity](/demand/global-en/compare/chicco-vs-tommee-tippee): 58.3% against 16.6% Share of Search.
- [Braun vs Tommee Tippee: compare search popularity](/demand/global-en/compare/braun-vs-tommee-tippee): 24.7% against 16.6% Share of Search.

## How did search popularity change for baby thermometers worldwide in August 2026?

- In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.
- In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.
- In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.
- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chicco | 58.3% | 475K | +22.5% | Chicco |
| 2 | Braun | 24.7% | 201K | +0.8% | Procter & Gamble |
| 3 | Tommee Tippee | 16.6% | 135K | 0.0% | Tommee Tippee |
| 4 | Vicks | 0.29% | 2.4K | +26.3% | Vicks |
| 5 | Exergen | 0.2% | 1.6K | 0.0% | Exergen |
| — | Frida | — | — | — | Frida |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chicco | 438K | 57.4% | 1 |
| Oct 2025 | Braun | 185K | 24.2% | 2 |
| Oct 2025 | Tommee Tippee | 135K | 17.7% | 3 |
| Oct 2025 | Vicks | 3.6K | 0.47% | 4 |
| Oct 2025 | Exergen | 1.9K | 0.25% | 5 |
| Oct 2025 | Frida | — | — | — |
| Nov 2025 | Chicco | 555K | 55.5% | 1 |
| Nov 2025 | Braun | 304K | 30.4% | 2 |
| Nov 2025 | Tommee Tippee | 135K | 13.5% | 3 |
| Nov 2025 | Vicks | 3.6K | 0.36% | 4 |
| Nov 2025 | Exergen | 2.4K | 0.24% | 5 |
| Nov 2025 | Frida | — | — | — |
| Dec 2025 | Chicco | 428K | 50.6% | 1 |
| Dec 2025 | Braun | 302K | 35.6% | 2 |
| Dec 2025 | Tommee Tippee | 110K | 13% | 3 |
| Dec 2025 | Vicks | 4.4K | 0.52% | 4 |
| Dec 2025 | Exergen | 2.9K | 0.34% | 5 |
| Dec 2025 | Frida | — | — | — |
| Jan 2026 | Chicco | 444K | 56.1% | 1 |
| Jan 2026 | Braun | 205K | 25.9% | 2 |
| Jan 2026 | Tommee Tippee | 135K | 17.1% | 3 |
| Jan 2026 | Vicks | 4.4K | 0.56% | 4 |
| Jan 2026 | Exergen | 2.9K | 0.37% | 5 |
| Jan 2026 | Frida | — | — | — |
| Feb 2026 | Chicco | 375K | 57% | 1 |
| Feb 2026 | Braun | 166K | 25.3% | 2 |
| Feb 2026 | Tommee Tippee | 110K | 16.7% | 3 |
| Feb 2026 | Vicks | 3.6K | 0.55% | 4 |
| Feb 2026 | Exergen | 2.4K | 0.37% | 5 |
| Feb 2026 | Frida | — | — | — |
| Mar 2026 | Chicco | 450K | 58.9% | 1 |
| Mar 2026 | Braun | 174K | 22.8% | 2 |
| Mar 2026 | Tommee Tippee | 135K | 17.7% | 3 |
| Mar 2026 | Vicks | 2.9K | 0.38% | 4 |
| Mar 2026 | Exergen | 2.4K | 0.31% | 5 |
| Mar 2026 | Frida | — | — | — |
| Apr 2026 | Chicco | 456K | 61.4% | 1 |
| Apr 2026 | Braun | 173K | 23.3% | 2 |
| Apr 2026 | Tommee Tippee | 110K | 14.8% | 3 |
| Apr 2026 | Vicks | 2.4K | 0.32% | 4 |
| Apr 2026 | Exergen | 1.6K | 0.22% | 5 |
| Apr 2026 | Frida | — | — | — |
| May 2026 | Chicco | 446K | 60.9% | 1 |
| May 2026 | Braun | 172K | 23.5% | 2 |
| May 2026 | Tommee Tippee | 110K | 15% | 3 |
| May 2026 | Vicks | 2.4K | 0.33% | 4 |
| May 2026 | Exergen | 1.6K | 0.22% | 5 |
| May 2026 | Frida | — | — | — |
| Jun 2026 | Chicco | 387K | 53.9% | 1 |
| Jun 2026 | Braun | 193K | 26.8% | 2 |
| Jun 2026 | Tommee Tippee | 135K | 18.8% | 3 |
| Jun 2026 | Vicks | 2.4K | 0.33% | 4 |
| Jun 2026 | Exergen | 1.3K | 0.18% | 5 |
| Jun 2026 | Frida | — | — | — |
| Jul 2026 | Chicco | 388K | 53.4% | 1 |
| Jul 2026 | Braun | 200K | 27.5% | 2 |
| Jul 2026 | Tommee Tippee | 135K | 18.6% | 3 |
| Jul 2026 | Vicks | 1.9K | 0.26% | 4 |
| Jul 2026 | Exergen | 1.6K | 0.22% | 5 |
| Jul 2026 | Frida | — | — | — |
| Aug 2026 | Chicco | 475K | 58.3% | 1 |
| Aug 2026 | Braun | 201K | 24.7% | 2 |
| Aug 2026 | Tommee Tippee | 135K | 16.6% | 3 |
| Aug 2026 | Vicks | 2.4K | 0.29% | 4 |
| Aug 2026 | Exergen | 1.6K | 0.2% | 5 |
| Aug 2026 | Frida | — | — | — |
| Sep 2026 | Braun | — | — | — |
| Sep 2026 | Chicco | — | — | — |
| Sep 2026 | Exergen | — | — | — |
| Sep 2026 | Frida | — | — | — |
| Sep 2026 | Tommee Tippee | — | — | — |
| Sep 2026 | Vicks | — | — | — |

## What is being compared

- **Braun**: Measured on the search terms “braun electric shaver”, “braun series 7”, “braun series 9”, “braun shaver”, “shaver braun” and “us braun com”, summed into one figure.
- **Chicco**: Measured on the search terms “car seat chicco”, “chicco”, “chicco car seat”, “chicco fit360”, “chicco keyfit”, “chicco myfit”, “chicco onefit” and “chiccousa com”, summed into one figure.
- **Exergen**: Measured on the search term “exergen thermometer”.
- **Frida**: Measured on the search term “frida baby”.
- **Tommee Tippee**: Measured on the search term “tommee tippee”.
- **Vicks**: Measured on the search term “vicks cough”.

- [Braun](/demand/global-en/brands/braun)
- [Chicco](/demand/global-en/brands/chicco)
- [Exergen](/demand/global-en/brands/exergen)
- [Frida](/demand/global-en/brands/frida)
- [Tommee Tippee](/demand/global-en/brands/tommee-tippee)
- [Vicks](/demand/global-en/brands/vicks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby thermometers worldwide?

In August 2026, Chicco was the most searched among baby thermometers worldwide, with an estimated 475K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby thermometers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/baby-thermometers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-thermometers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.