--- title: "Baby swaddles: Which brands are most popular in search?" description: "Compare the baby swaddles people buy. Share of Search among Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe and Woombie, the baby swaddles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/baby-swaddles" publisher: "Brandwave" --- # Baby swaddles: Which brands are most popular in search? Compare the baby swaddles people buy. Share of Search among Ergobaby, Love to Dream, Halo, Aden + Anais, SwaddleMe and Woombie, the baby swaddles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Baby swaddles - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ergobaby, 57.4% ## Which brand is most popular in search among baby swaddles worldwide? - In August 2026, Ergobaby was the most searched among baby swaddles worldwide, with an estimated 110K branded searches and 57.4% estimated Share of Search within this set. - Love to Dream is in 2nd place, 31.5 percentage points behind at 25.8% Share of Search. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide increased from 52.6% to 57.4%. - Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide decreased from 28.8% to 25.8%. - Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby swaddles worldwide decreased from 8.6% to 7.7%. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide peaked at 58.7% in April 2026 and was lowest at 50.6% in November 2025. - Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide peaked at 33.8% in November 2025 and was lowest at 25.7% in February 2026. - Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby swaddles worldwide peaked at 8.6% in October 2025 and was lowest at 6.4% in May 2026. - Across the 11 months ending August 2026, Aden + Anais’ estimated Share of Search among baby swaddles worldwide peaked at 5.8% in June 2026 and was lowest at 3.7% in November 2025. - Across the 11 months ending August 2026, SwaddleMe’s estimated Share of Search among baby swaddles worldwide peaked at 4.7% in October 2025 and was lowest at 3.5% in May 2026. - Across the 11 months ending August 2026, Aden + Anais, SwaddleMe and Woombie held steady: their estimated Share of Search among baby swaddles worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Ergobaby vs Love to Dream: compare search popularity](/demand/global-en/compare/ergobaby-vs-love-to-dream): 57.4% against 25.8% Share of Search. - [Ergobaby vs Halo: compare search popularity](/demand/global-en/compare/ergobaby-vs-halo-sleep): 57.4% against 7.7% Share of Search. - [Ergobaby vs Aden + Anais: compare search popularity](/demand/global-en/compare/aden-anais-vs-ergobaby): 57.4% against 4.2% Share of Search. - [Ergobaby vs SwaddleMe: compare search popularity](/demand/global-en/compare/ergobaby-vs-swaddleme): 57.4% against 4.2% Share of Search. - [Love to Dream vs Halo: compare search popularity](/demand/global-en/compare/halo-sleep-vs-love-to-dream): 25.8% against 7.7% Share of Search. - [Love to Dream vs Aden + Anais: compare search popularity](/demand/global-en/compare/aden-anais-vs-love-to-dream): 25.8% against 4.2% Share of Search. - [Love to Dream vs SwaddleMe: compare search popularity](/demand/global-en/compare/love-to-dream-vs-swaddleme): 25.8% against 4.2% Share of Search. - [Halo vs Aden + Anais: compare search popularity](/demand/global-en/compare/aden-anais-vs-halo-sleep): 7.7% against 4.2% Share of Search. - [Halo vs SwaddleMe: compare search popularity](/demand/global-en/compare/halo-sleep-vs-swaddleme): 7.7% against 4.2% Share of Search. - [Aden + Anais vs SwaddleMe: compare search popularity](/demand/global-en/compare/aden-anais-vs-swaddleme): 4.2% Share of Search each. ## How did search popularity change for baby swaddles worldwide in August 2026? - In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%. - In August 2026, SwaddleMe gained estimated Share of Search among baby swaddles worldwide, from 3.5% to 4.2%. - In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%. - In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%. - Estimated monthly branded searches for Woombie worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ergobaby | 57.4% | 110K | 0.0% | Ergobaby | | 2 | Love to Dream | 25.8% | 49.5K | 0.0% | Love to Dream | | 3 | Halo | 7.7% | 14.8K | +22.3% | Halo | | 4 | Aden + Anais | 4.2% | 8.1K | -18.2% | Aden + Anais | | 5 | SwaddleMe | 4.2% | 8.1K | +22.7% | SwaddleMe | | 6 | Woombie | 0.68% | 1.3K | +30.0% | Woombie | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ergobaby | 90.5K | 52.6% | 1 | | Oct 2025 | Love to Dream | 49.5K | 28.8% | 2 | | Oct 2025 | Halo | 14.8K | 8.6% | 3 | | Oct 2025 | Aden + Anais | 8.1K | 4.7% | 4 | | Oct 2025 | SwaddleMe | 8.1K | 4.7% | 5 | | Oct 2025 | Woombie | 1K | 0.58% | 6 | | Nov 2025 | Ergobaby | 90.5K | 50.6% | 1 | | Nov 2025 | Love to Dream | 60.5K | 33.8% | 2 | | Nov 2025 | Halo | 12.1K | 6.8% | 3 | | Nov 2025 | SwaddleMe | 8.1K | 4.5% | 4 | | Nov 2025 | Aden + Anais | 6.6K | 3.7% | 5 | | Nov 2025 | Woombie | 1K | 0.56% | 6 | | Dec 2025 | Ergobaby | 74K | 52.6% | 1 | | Dec 2025 | Love to Dream | 40.5K | 28.8% | 2 | | Dec 2025 | Halo | 12.1K | 8.6% | 3 | | Dec 2025 | Aden + Anais | 6.6K | 4.7% | 4 | | Dec 2025 | SwaddleMe | 6.6K | 4.7% | 5 | | Dec 2025 | Woombie | 880 | 0.63% | 6 | | Jan 2026 | Ergobaby | 90.5K | 52.5% | 1 | | Jan 2026 | Love to Dream | 49.5K | 28.7% | 2 | | Jan 2026 | Halo | 14.8K | 8.6% | 3 | | Jan 2026 | Aden + Anais | 8.1K | 4.7% | 4 | | Jan 2026 | SwaddleMe | 8.1K | 4.7% | 5 | | Jan 2026 | Woombie | 1.3K | 0.75% | 6 | | Feb 2026 | Ergobaby | 90.5K | 57.5% | 1 | | Feb 2026 | Love to Dream | 40.5K | 25.7% | 2 | | Feb 2026 | Halo | 12.1K | 7.7% | 3 | | Feb 2026 | Aden + Anais | 6.6K | 4.2% | 4 | | Feb 2026 | SwaddleMe | 6.6K | 4.2% | 5 | | Feb 2026 | Woombie | 1K | 0.64% | 6 | | Mar 2026 | Ergobaby | 90.5K | 53.9% | 1 | | Mar 2026 | Love to Dream | 49.5K | 29.5% | 2 | | Mar 2026 | Halo | 12.1K | 7.2% | 3 | | Mar 2026 | Aden + Anais | 8.1K | 4.8% | 4 | | Mar 2026 | SwaddleMe | 6.6K | 3.9% | 5 | | Mar 2026 | Woombie | 1K | 0.6% | 6 | | Apr 2026 | Ergobaby | 110K | 58.7% | 1 | | Apr 2026 | Love to Dream | 49.5K | 26.4% | 2 | | Apr 2026 | Halo | 12.1K | 6.5% | 3 | | Apr 2026 | Aden + Anais | 8.1K | 4.3% | 4 | | Apr 2026 | SwaddleMe | 6.6K | 3.5% | 5 | | Apr 2026 | Woombie | 1K | 0.53% | 6 | | May 2026 | Ergobaby | 110K | 58.2% | 1 | | May 2026 | Love to Dream | 49.5K | 26.2% | 2 | | May 2026 | Halo | 12.1K | 6.4% | 3 | | May 2026 | Aden + Anais | 9.9K | 5.2% | 4 | | May 2026 | SwaddleMe | 6.6K | 3.5% | 5 | | May 2026 | Woombie | 1K | 0.53% | 6 | | Jun 2026 | Ergobaby | 90.5K | 53.4% | 1 | | Jun 2026 | Love to Dream | 49.5K | 29.2% | 2 | | Jun 2026 | Halo | 12.1K | 7.1% | 3 | | Jun 2026 | Aden + Anais | 9.9K | 5.8% | 4 | | Jun 2026 | SwaddleMe | 6.6K | 3.9% | 5 | | Jun 2026 | Woombie | 1K | 0.59% | 6 | | Jul 2026 | Ergobaby | 110K | 58.2% | 1 | | Jul 2026 | Love to Dream | 49.5K | 26.2% | 2 | | Jul 2026 | Halo | 12.1K | 6.4% | 3 | | Jul 2026 | Aden + Anais | 9.9K | 5.2% | 4 | | Jul 2026 | SwaddleMe | 6.6K | 3.5% | 5 | | Jul 2026 | Woombie | 1K | 0.53% | 6 | | Aug 2026 | Ergobaby | 110K | 57.4% | 1 | | Aug 2026 | Love to Dream | 49.5K | 25.8% | 2 | | Aug 2026 | Halo | 14.8K | 7.7% | 3 | | Aug 2026 | Aden + Anais | 8.1K | 4.2% | 4 | | Aug 2026 | SwaddleMe | 8.1K | 4.2% | 5 | | Aug 2026 | Woombie | 1.3K | 0.68% | 6 | | Sep 2026 | Aden + Anais | — | — | — | | Sep 2026 | Ergobaby | — | — | — | | Sep 2026 | Halo | — | — | — | | Sep 2026 | Love to Dream | — | — | — | | Sep 2026 | SwaddleMe | — | — | — | | Sep 2026 | Woombie | — | — | — | ## What is being compared - **Aden + Anais**: Measured on the search term “aden + anais”. - **Ergobaby**: Measured on the search term “ergobaby”. - **Halo**: Measured on the search term “halo swaddle”. - **Love to Dream**: Measured on the search term “love to dream”. - **SwaddleMe**: Measured on the search term “swaddle me”. - **Woombie**: Measured on the search term “woombie swaddle”. - [Aden + Anais](/demand/global-en/brands/aden-anais) - [Ergobaby](/demand/global-en/brands/ergobaby) - [Halo](/demand/global-en/brands/halo-sleep) - [Love to Dream](/demand/global-en/brands/love-to-dream) - [SwaddleMe](/demand/global-en/brands/swaddleme) - [Woombie](/demand/global-en/brands/woombie) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among baby swaddles worldwide? In August 2026, Ergobaby was the most searched among baby swaddles worldwide, with an estimated 110K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Baby swaddles: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-swaddles This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-swaddles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.