---
title: "Baby sunscreen: Which brands are most popular in search?"
description: "Compare the baby sunscreen shoppers choose between. Share of Search among La Roche-Posay, Neutrogena, Mustela, Aveeno, Banana Boat and Thinkbaby, the baby sunscreen Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-sunscreen"
publisher: "Brandwave"
---

# Baby sunscreen: Which brands are most popular in search?

Compare the baby sunscreen shoppers choose between. Share of Search among La Roche-Posay, Neutrogena, Mustela, Aveeno, Banana Boat and Thinkbaby, the baby sunscreen Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby sunscreen
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: La Roche-Posay, 65.4%

## Which brand is most popular in search among baby sunscreen worldwide?

- In August 2026, La Roche-Posay was the most searched among baby sunscreen worldwide, with an estimated 2.2M branded searches and 65.4% estimated Share of Search within this set.
- Neutrogena is in 2nd place, 45.8 percentage points behind at 19.7% Share of Search.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide increased from 62.6% to 65.4%.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide increased from 18.8% to 19.7%.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide decreased from 10.3% to 8.8%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby sunscreen worldwide decreased from 6.9% to 4.8%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among baby sunscreen worldwide peaked at 71.6% in May 2026 and was lowest at 62.6% in October 2025.
- Across the 11 months ending August 2026, Neutrogena’s estimated Share of Search among baby sunscreen worldwide peaked at 19.7% in August 2026 and was lowest at 13.9% in June 2026.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby sunscreen worldwide peaked at 10.3% in October 2025 and was lowest at 7.5% in December 2025.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby sunscreen worldwide peaked at 6.9% in October 2025 and was lowest at 4.3% in May 2026.
- Across the 11 months ending August 2026, Banana Boat’s estimated Share of Search among baby sunscreen worldwide peaked at 1.9% in June 2026 and was lowest at 0.67% in November 2025.
- Across the 11 months ending August 2026, Banana Boat and Thinkbaby held steady: their estimated Share of Search among baby sunscreen worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [La Roche-Posay vs Neutrogena: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-neutrogena): 65.4% against 19.7% Share of Search.
- [La Roche-Posay vs Mustela: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-mustela): 65.4% against 8.8% Share of Search.
- [La Roche-Posay vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-la-roche-posay): 65.4% against 4.8% Share of Search.
- [Neutrogena vs Mustela: compare search popularity](/demand/global-en/compare/mustela-vs-neutrogena): 19.7% against 8.8% Share of Search.
- [Neutrogena vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-neutrogena): 19.7% against 4.8% Share of Search.
- [Mustela vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-mustela): 8.8% against 4.8% Share of Search.

## How did search popularity change for baby sunscreen worldwide in August 2026?

- In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%.
- In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%.
- In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%.
- Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
- Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 65.4% | 2.2M | 0.0% | La Roche-Posay |
| 2 | Neutrogena | 19.7% | 673K | +49.6% | Neutrogena |
| 3 | Mustela | 8.8% | 301K | 0.0% | Mustela |
| 4 | Aveeno | 4.8% | 165K | 0.0% | Aveeno |
| 5 | Banana Boat | 1.2% | 40.5K | -18.2% | Banana Boat |
| 6 | Thinkbaby | 0.16% | 5.4K | -18.2% | Thinkbaby |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 1.8M | 62.6% | 1 |
| Oct 2025 | Neutrogena | 550K | 18.8% | 2 |
| Oct 2025 | Mustela | 301K | 10.3% | 3 |
| Oct 2025 | Aveeno | 201K | 6.9% | 4 |
| Oct 2025 | Banana Boat | 27.1K | 0.93% | 5 |
| Oct 2025 | Thinkbaby | 14.8K | 0.51% | 6 |
| Nov 2025 | La Roche-Posay | 2.2M | 67.3% | 1 |
| Nov 2025 | Neutrogena | 550K | 16.5% | 2 |
| Nov 2025 | Mustela | 301K | 9% | 3 |
| Nov 2025 | Aveeno | 201K | 6% | 4 |
| Nov 2025 | Banana Boat | 22.2K | 0.67% | 5 |
| Nov 2025 | Thinkbaby | 14.8K | 0.44% | 6 |
| Dec 2025 | La Roche-Posay | 2.2M | 68.4% | 1 |
| Dec 2025 | Neutrogena | 550K | 16.8% | 2 |
| Dec 2025 | Mustela | 246K | 7.5% | 3 |
| Dec 2025 | Aveeno | 201K | 6.1% | 4 |
| Dec 2025 | Banana Boat | 27.1K | 0.83% | 5 |
| Dec 2025 | Thinkbaby | 12.1K | 0.37% | 6 |
| Jan 2026 | La Roche-Posay | 2.2M | 67.3% | 1 |
| Jan 2026 | Neutrogena | 550K | 16.5% | 2 |
| Jan 2026 | Mustela | 301K | 9% | 3 |
| Jan 2026 | Aveeno | 201K | 6% | 4 |
| Jan 2026 | Banana Boat | 27.1K | 0.81% | 5 |
| Jan 2026 | Thinkbaby | 9.9K | 0.3% | 6 |
| Feb 2026 | La Roche-Posay | 2.2M | 68% | 1 |
| Feb 2026 | Neutrogena | 550K | 16.7% | 2 |
| Feb 2026 | Mustela | 301K | 9.1% | 3 |
| Feb 2026 | Aveeno | 165K | 5% | 4 |
| Feb 2026 | Banana Boat | 27.1K | 0.82% | 5 |
| Feb 2026 | Thinkbaby | 9.9K | 0.3% | 6 |
| Mar 2026 | La Roche-Posay | 2.7M | 71.3% | 1 |
| Mar 2026 | Neutrogena | 550K | 14.3% | 2 |
| Mar 2026 | Mustela | 301K | 7.8% | 3 |
| Mar 2026 | Aveeno | 201K | 5.2% | 4 |
| Mar 2026 | Banana Boat | 40.5K | 1.1% | 5 |
| Mar 2026 | Thinkbaby | 9.9K | 0.26% | 6 |
| Apr 2026 | La Roche-Posay | 2.7M | 70.9% | 1 |
| Apr 2026 | Neutrogena | 550K | 14.2% | 2 |
| Apr 2026 | Mustela | 301K | 7.8% | 3 |
| Apr 2026 | Aveeno | 201K | 5.2% | 4 |
| Apr 2026 | Banana Boat | 60.5K | 1.6% | 5 |
| Apr 2026 | Thinkbaby | 9.9K | 0.26% | 6 |
| May 2026 | La Roche-Posay | 2.7M | 71.6% | 1 |
| May 2026 | Neutrogena | 550K | 14.4% | 2 |
| May 2026 | Mustela | 301K | 7.9% | 3 |
| May 2026 | Aveeno | 165K | 4.3% | 4 |
| May 2026 | Banana Boat | 60.5K | 1.6% | 5 |
| May 2026 | Thinkbaby | 9.9K | 0.26% | 6 |
| Jun 2026 | La Roche-Posay | 2.2M | 69.4% | 1 |
| Jun 2026 | Neutrogena | 450K | 13.9% | 2 |
| Jun 2026 | Mustela | 301K | 9.3% | 3 |
| Jun 2026 | Aveeno | 165K | 5.1% | 4 |
| Jun 2026 | Banana Boat | 60.5K | 1.9% | 5 |
| Jun 2026 | Thinkbaby | 9.9K | 0.31% | 6 |
| Jul 2026 | La Roche-Posay | 2.2M | 69.7% | 1 |
| Jul 2026 | Neutrogena | 450K | 14% | 2 |
| Jul 2026 | Mustela | 301K | 9.4% | 3 |
| Jul 2026 | Aveeno | 165K | 5.1% | 4 |
| Jul 2026 | Banana Boat | 49.5K | 1.5% | 5 |
| Jul 2026 | Thinkbaby | 6.6K | 0.21% | 6 |
| Aug 2026 | La Roche-Posay | 2.2M | 65.4% | 1 |
| Aug 2026 | Neutrogena | 673K | 19.7% | 2 |
| Aug 2026 | Mustela | 301K | 8.8% | 3 |
| Aug 2026 | Aveeno | 165K | 4.8% | 4 |
| Aug 2026 | Banana Boat | 40.5K | 1.2% | 5 |
| Aug 2026 | Thinkbaby | 5.4K | 0.16% | 6 |
| Sep 2026 | Aveeno | — | — | — |
| Sep 2026 | Banana Boat | — | — | — |
| Sep 2026 | La Roche-Posay | — | — | — |
| Sep 2026 | Mustela | — | — | — |
| Sep 2026 | Neutrogena | — | — | — |
| Sep 2026 | Thinkbaby | — | — | — |

## What is being compared

- **Aveeno**: Measured on the search term “aveeno”.
- **Banana Boat**: Measured on the search term “banana boat spf”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Mustela**: Measured on the search term “mustela”.
- **Neutrogena**: Measured on the search term “neutrogena”.
- **Thinkbaby**: Measured on the search term “thinkbaby”.

- [Aveeno](/demand/global-en/brands/aveeno)
- [Banana Boat](/demand/global-en/brands/banana-boat)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [Mustela](/demand/global-en/brands/mustela)
- [Neutrogena](/demand/global-en/brands/neutrogena)
- [Thinkbaby](/demand/global-en/brands/thinkbaby)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby sunscreen worldwide?

In August 2026, La Roche-Posay was the most searched among baby sunscreen worldwide, with an estimated 2.2M branded searches and 65.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby sunscreen: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-sunscreen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-sunscreen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.