---
title: "Baby stroller brands: Which brands are most popular in search?"
description: "Compare brands that offer baby strollers and pushchairs. Share of Search among Cybex, Nuna, Bugaboo, UPPAbaby and Silver Cross, the baby stroller brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-stroller-brands"
publisher: "Brandwave"
---

# Baby stroller brands: Which brands are most popular in search?

Compare brands that offer baby strollers and pushchairs. Share of Search among Cybex, Nuna, Bugaboo, UPPAbaby and Silver Cross, the baby stroller brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby stroller brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cybex, 33.6%

## Which brand is most popular in search among baby stroller brands worldwide?

- In August 2026, Cybex was the most searched among baby stroller brands worldwide, with an estimated 684K branded searches and 33.6% estimated Share of Search within this set.
- Nuna is in 2nd place, 9.2 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide decreased from 25.8% to 24.4%.
- Across the 11 months ending August 2026, Silver Cross’ estimated Share of Search among baby stroller brands worldwide increased from 1.8% to 2.8%.
- Across the 11 months ending August 2026, Cybex’s estimated Share of Search among baby stroller brands worldwide peaked at 36.9% in March 2026 and was lowest at 32.9% in December 2025.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide peaked at 28.5% in November 2025 and was lowest at 23.9% in March 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among baby stroller brands worldwide peaked at 24.3% in June 2026 and was lowest at 21.2% in November 2025.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among baby stroller brands worldwide peaked at 16.1% in August 2026 and was lowest at 13.9% in June 2026.
- Across the 11 months ending August 2026, Silver Cross’ estimated Share of Search among baby stroller brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025.
- Across the 11 months ending August 2026, Cybex, Bugaboo and UPPAbaby held steady: their estimated Share of Search among baby stroller brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cybex vs Nuna: compare search popularity](/demand/global-en/compare/cybex-vs-nuna): 33.6% against 24.4% Share of Search.
- [Cybex vs Bugaboo: compare search popularity](/demand/global-en/compare/bugaboo-vs-cybex): 33.6% against 23.1% Share of Search.
- [Cybex vs UPPAbaby: compare search popularity](/demand/global-en/compare/cybex-vs-uppababy): 33.6% against 16.1% Share of Search.
- [Cybex vs Silver Cross: compare search popularity](/demand/global-en/compare/cybex-vs-silver-cross): 33.6% against 2.8% Share of Search.
- [Nuna vs Bugaboo: compare search popularity](/demand/global-en/compare/bugaboo-vs-nuna): 24.4% against 23.1% Share of Search.
- [Nuna vs UPPAbaby: compare search popularity](/demand/global-en/compare/nuna-vs-uppababy): 24.4% against 16.1% Share of Search.
- [Nuna vs Silver Cross: compare search popularity](/demand/global-en/compare/nuna-vs-silver-cross): 24.4% against 2.8% Share of Search.
- [Bugaboo vs UPPAbaby: compare search popularity](/demand/global-en/compare/bugaboo-vs-uppababy): 23.1% against 16.1% Share of Search.
- [Bugaboo vs Silver Cross: compare search popularity](/demand/global-en/compare/bugaboo-vs-silver-cross): 23.1% against 2.8% Share of Search.
- [UPPAbaby vs Silver Cross: compare search popularity](/demand/global-en/compare/silver-cross-vs-uppababy): 16.1% against 2.8% Share of Search.

## How did search popularity change for baby stroller brands worldwide in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.9% to 16.1%.
- In August 2026, Bugaboo lost estimated Share of Search among baby stroller brands worldwide, from 24.2% to 23.1%.
- In August 2026, Nuna lost estimated Share of Search among baby stroller brands worldwide, from 25.4% to 24.4%.
- Estimated monthly branded searches for Silver Cross worldwide rose 64.1% over 11 measured months, from 34.9K to 57.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cybex | 33.6% | 684K | +2.0% | Cybex |
| 2 | Nuna | 24.4% | 496K | -3.1% | Nuna |
| 3 | Bugaboo | 23.1% | 469K | -3.6% | Bugaboo |
| 4 | UPPAbaby | 16.1% | 328K | +9.5% | UPPAbaby |
| 5 | Silver Cross | 2.8% | 57.3K | +21.2% | Silver Cross |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cybex | 652K | 33.1% | 1 |
| Oct 2025 | Nuna | 508K | 25.8% | 2 |
| Oct 2025 | Bugaboo | 462K | 23.5% | 3 |
| Oct 2025 | UPPAbaby | 310K | 15.8% | 4 |
| Oct 2025 | Silver Cross | 34.9K | 1.8% | 5 |
| Nov 2025 | Cybex | 789K | 34.2% | 1 |
| Nov 2025 | Nuna | 657K | 28.5% | 2 |
| Nov 2025 | Bugaboo | 488K | 21.2% | 3 |
| Nov 2025 | UPPAbaby | 335K | 14.5% | 4 |
| Nov 2025 | Silver Cross | 36.1K | 1.6% | 5 |
| Dec 2025 | Cybex | 537K | 32.9% | 1 |
| Dec 2025 | Nuna | 460K | 28.1% | 2 |
| Dec 2025 | Bugaboo | 371K | 22.7% | 3 |
| Dec 2025 | UPPAbaby | 237K | 14.5% | 4 |
| Dec 2025 | Silver Cross | 28.2K | 1.7% | 5 |
| Jan 2026 | Cybex | 783K | 36.4% | 1 |
| Jan 2026 | Nuna | 525K | 24.4% | 2 |
| Jan 2026 | Bugaboo | 487K | 22.7% | 3 |
| Jan 2026 | UPPAbaby | 304K | 14.1% | 4 |
| Jan 2026 | Silver Cross | 48.8K | 2.3% | 5 |
| Feb 2026 | Cybex | 652K | 36.3% | 1 |
| Feb 2026 | Nuna | 435K | 24.2% | 2 |
| Feb 2026 | Bugaboo | 398K | 22.2% | 3 |
| Feb 2026 | UPPAbaby | 278K | 15.5% | 4 |
| Feb 2026 | Silver Cross | 33.9K | 1.9% | 5 |
| Mar 2026 | Cybex | 791K | 36.9% | 1 |
| Mar 2026 | Nuna | 512K | 23.9% | 2 |
| Mar 2026 | Bugaboo | 495K | 23.1% | 3 |
| Mar 2026 | UPPAbaby | 305K | 14.2% | 4 |
| Mar 2026 | Silver Cross | 41.4K | 1.9% | 5 |
| Apr 2026 | Cybex | 702K | 34.2% | 1 |
| Apr 2026 | Nuna | 511K | 24.9% | 2 |
| Apr 2026 | Bugaboo | 487K | 23.7% | 3 |
| Apr 2026 | UPPAbaby | 310K | 15.1% | 4 |
| Apr 2026 | Silver Cross | 41.4K | 2% | 5 |
| May 2026 | Cybex | 677K | 33.3% | 1 |
| May 2026 | Nuna | 506K | 24.9% | 2 |
| May 2026 | Bugaboo | 487K | 23.9% | 3 |
| May 2026 | UPPAbaby | 323K | 15.9% | 4 |
| May 2026 | Silver Cross | 41.4K | 2% | 5 |
| Jun 2026 | Cybex | 666K | 33.8% | 1 |
| Jun 2026 | Nuna | 511K | 26% | 2 |
| Jun 2026 | Bugaboo | 478K | 24.3% | 3 |
| Jun 2026 | UPPAbaby | 274K | 13.9% | 4 |
| Jun 2026 | Silver Cross | 39.9K | 2% | 5 |
| Jul 2026 | Cybex | 671K | 33.3% | 1 |
| Jul 2026 | Nuna | 512K | 25.4% | 2 |
| Jul 2026 | Bugaboo | 487K | 24.2% | 3 |
| Jul 2026 | UPPAbaby | 300K | 14.9% | 4 |
| Jul 2026 | Silver Cross | 47.3K | 2.3% | 5 |
| Aug 2026 | Cybex | 684K | 33.6% | 1 |
| Aug 2026 | Nuna | 496K | 24.4% | 2 |
| Aug 2026 | Bugaboo | 469K | 23.1% | 3 |
| Aug 2026 | UPPAbaby | 328K | 16.1% | 4 |
| Aug 2026 | Silver Cross | 57.3K | 2.8% | 5 |
| Sep 2026 | Bugaboo | — | — | — |
| Sep 2026 | Cybex | — | — | — |
| Sep 2026 | Nuna | — | — | — |
| Sep 2026 | Silver Cross | — | — | — |
| Sep 2026 | UPPAbaby | — | — | — |

## What is being compared

- **Bugaboo**: Measured on the search terms “bugaboo”, “bugaboo butterfly”, “bugaboo com”, “bugaboo donkey”, “bugaboo fox”, “bugaboo pushchair” and “bugaboo stroller”, summed into one figure.
- **Cybex**: Measured on the search terms “car seat cybex”, “cybex”, “cybex balios”, “cybex cloud”, “cybex melio”, “cybex priam”, “cybex sirona”, “cybex solution”, “cybex stroller” and “cybex-online com”, summed into one figure.
- **Nuna**: Measured on the search terms “car seat nuna”, “nuna aace”, “nuna demi”, “nuna exec”, “nuna mixx”, “nuna rava”, “nuna revv”, “nuna stroller”, “nuna triv”, “nunababy com” and “pushchair nuna”, summed into one figure.
- **Silver Cross**: Measured on the search terms “silver cross pushchair”, “silver cross reef”, “silver cross stroller” and “silvercrossbaby com”, summed into one figure.
- **UPPAbaby**: Measured on the search terms “uppababy”, “uppababy com”, “uppababy cruz”, “uppababy kona”, “uppababy minu”, “uppababy stroller” and “uppababy vista”, summed into one figure.

- [Bugaboo](/demand/global-en/brands/bugaboo)
- [Cybex](/demand/global-en/brands/cybex)
- [Nuna](/demand/global-en/brands/nuna)
- [Silver Cross](/demand/global-en/brands/silver-cross)
- [UPPAbaby](/demand/global-en/brands/uppababy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby stroller brands worldwide?

In August 2026, Cybex was the most searched among baby stroller brands worldwide, with an estimated 684K branded searches and 33.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby stroller brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-stroller-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-stroller-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.