---
title: "Baby shampoo: Which are searched most?"
description: "Compare the baby shampoo people buy. Share of Search among Cetaphil, Johnson's, Mustela, Weleda, Aveeno and Childs Farm, the baby shampoo Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-shampoo"
publisher: "Brandwave"
---

# Baby shampoo: Which are searched most?

Compare the baby shampoo people buy. Share of Search among Cetaphil, Johnson's, Mustela, Weleda, Aveeno and Childs Farm, the baby shampoo Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby shampoo
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cetaphil, 68.1%

## Which brand is most popular in search among baby shampoo worldwide?

- In August 2026, Cetaphil was the most searched among baby shampoo worldwide, with an estimated 2.1M branded searches and 68.1% estimated Share of Search within this set.
- Johnson's is in 2nd place, 58.3 percentage points behind at 9.8% Share of Search.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide increased from 63.8% to 68.1%.
- Across the 11 months ending August 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide decreased from 11.3% to 9.8%.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide increased from 9.2% to 9.8%.
- Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby shampoo worldwide decreased from 9.2% to 6.6%.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide decreased from 6.2% to 5.4%.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among baby shampoo worldwide peaked at 68.4% in December 2025 and was lowest at 63.8% in October 2025.
- Across the 11 months ending August 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide peaked at 11.3% in October 2025 and was lowest at 8.6% in November 2025.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide peaked at 10.1% in June 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, Weleda’s estimated Share of Search among baby shampoo worldwide peaked at 9.2% in October 2025 and was lowest at 6.6% in July 2026.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide peaked at 6.3% in December 2025 and was lowest at 5.3% in February 2026.
- Across the 11 months ending August 2026, Childs Farm held steady: its estimated Share of Search among baby shampoo worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cetaphil vs Johnson's: compare search popularity](/demand/global-en/compare/cetaphil-vs-johnson-s): 68.1% against 9.8% Share of Search.
- [Cetaphil vs Mustela: compare search popularity](/demand/global-en/compare/cetaphil-vs-mustela): 68.1% against 9.8% Share of Search.
- [Cetaphil vs Weleda: compare search popularity](/demand/global-en/compare/cetaphil-vs-weleda): 68.1% against 6.6% Share of Search.
- [Cetaphil vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-cetaphil): 68.1% against 5.4% Share of Search.
- [Johnson's vs Mustela: compare search popularity](/demand/global-en/compare/johnson-s-vs-mustela): 9.8% Share of Search each.
- [Johnson's vs Weleda: compare search popularity](/demand/global-en/compare/johnson-s-vs-weleda): 9.8% against 6.6% Share of Search.
- [Johnson's vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-johnson-s): 9.8% against 5.4% Share of Search.
- [Mustela vs Weleda: compare search popularity](/demand/global-en/compare/mustela-vs-weleda): 9.8% against 6.6% Share of Search.
- [Mustela vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-mustela): 9.8% against 5.4% Share of Search.
- [Weleda vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-weleda): 6.6% against 5.4% Share of Search.

## How did search popularity change for baby shampoo worldwide in August 2026?

- Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
- Estimated monthly branded searches for Johnson's worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
- Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cetaphil | 68.1% | 2.1M | 0.0% | Cetaphil |
| 2 | Johnson's | 9.8% | 301K | -0.0% | Johnson's |
| 3 | Mustela | 9.8% | 301K | 0.0% | Mustela |
| 4 | Weleda | 6.6% | 201K | 0.0% | Weleda |
| 5 | Aveeno | 5.4% | 165K | 0.0% | Aveeno |
| 6 | Childs Farm | 0.32% | 9.9K | 0.0% | Childs Farm |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cetaphil | 2.1M | 63.8% | 1 |
| Oct 2025 | Johnson's | 368K | 11.3% | 2 |
| Oct 2025 | Mustela | 301K | 9.2% | 3 |
| Oct 2025 | Weleda | 301K | 9.2% | 4 |
| Oct 2025 | Aveeno | 201K | 6.2% | 5 |
| Oct 2025 | Childs Farm | 9.9K | 0.3% | 6 |
| Nov 2025 | Cetaphil | 2.4M | 68.2% | 1 |
| Nov 2025 | Johnson's | 301K | 8.6% | 2 |
| Nov 2025 | Mustela | 301K | 8.6% | 3 |
| Nov 2025 | Weleda | 301K | 8.6% | 4 |
| Nov 2025 | Aveeno | 201K | 5.7% | 5 |
| Nov 2025 | Childs Farm | 12.1K | 0.34% | 6 |
| Dec 2025 | Cetaphil | 2.2M | 68.4% | 1 |
| Dec 2025 | Johnson's | 301K | 9.5% | 2 |
| Dec 2025 | Mustela | 246K | 7.7% | 3 |
| Dec 2025 | Weleda | 246K | 7.7% | 4 |
| Dec 2025 | Aveeno | 201K | 6.3% | 5 |
| Dec 2025 | Childs Farm | 9.9K | 0.31% | 6 |
| Jan 2026 | Cetaphil | 2.4M | 68.2% | 1 |
| Jan 2026 | Johnson's | 301K | 8.6% | 2 |
| Jan 2026 | Mustela | 301K | 8.6% | 3 |
| Jan 2026 | Weleda | 301K | 8.6% | 4 |
| Jan 2026 | Aveeno | 201K | 5.7% | 5 |
| Jan 2026 | Childs Farm | 12.1K | 0.34% | 6 |
| Feb 2026 | Cetaphil | 2.1M | 67% | 1 |
| Feb 2026 | Johnson's | 301K | 9.7% | 2 |
| Feb 2026 | Mustela | 301K | 9.7% | 3 |
| Feb 2026 | Weleda | 246K | 7.9% | 4 |
| Feb 2026 | Aveeno | 165K | 5.3% | 5 |
| Feb 2026 | Childs Farm | 9.9K | 0.32% | 6 |
| Mar 2026 | Cetaphil | 2.2M | 67.3% | 1 |
| Mar 2026 | Johnson's | 301K | 9.3% | 2 |
| Mar 2026 | Mustela | 301K | 9.3% | 3 |
| Mar 2026 | Weleda | 246K | 7.6% | 4 |
| Mar 2026 | Aveeno | 201K | 6.2% | 5 |
| Mar 2026 | Childs Farm | 12.1K | 0.37% | 6 |
| Apr 2026 | Cetaphil | 2.2M | 67.3% | 1 |
| Apr 2026 | Johnson's | 301K | 9.3% | 2 |
| Apr 2026 | Mustela | 301K | 9.3% | 3 |
| Apr 2026 | Weleda | 246K | 7.6% | 4 |
| Apr 2026 | Aveeno | 201K | 6.2% | 5 |
| Apr 2026 | Childs Farm | 12.1K | 0.37% | 6 |
| May 2026 | Cetaphil | 2M | 65.7% | 1 |
| May 2026 | Johnson's | 301K | 10.1% | 2 |
| May 2026 | Mustela | 301K | 10.1% | 3 |
| May 2026 | Weleda | 246K | 8.2% | 4 |
| May 2026 | Aveeno | 165K | 5.5% | 5 |
| May 2026 | Childs Farm | 12.1K | 0.4% | 6 |
| Jun 2026 | Cetaphil | 2M | 65.7% | 1 |
| Jun 2026 | Johnson's | 301K | 10.1% | 2 |
| Jun 2026 | Mustela | 301K | 10.1% | 3 |
| Jun 2026 | Weleda | 246K | 8.3% | 4 |
| Jun 2026 | Aveeno | 165K | 5.5% | 5 |
| Jun 2026 | Childs Farm | 9.9K | 0.33% | 6 |
| Jul 2026 | Cetaphil | 2.1M | 68.1% | 1 |
| Jul 2026 | Johnson's | 301K | 9.8% | 2 |
| Jul 2026 | Mustela | 301K | 9.8% | 3 |
| Jul 2026 | Weleda | 201K | 6.6% | 4 |
| Jul 2026 | Aveeno | 165K | 5.4% | 5 |
| Jul 2026 | Childs Farm | 9.9K | 0.32% | 6 |
| Aug 2026 | Cetaphil | 2.1M | 68.1% | 1 |
| Aug 2026 | Johnson's | 301K | 9.8% | 2 |
| Aug 2026 | Mustela | 301K | 9.8% | 3 |
| Aug 2026 | Weleda | 201K | 6.6% | 4 |
| Aug 2026 | Aveeno | 165K | 5.4% | 5 |
| Aug 2026 | Childs Farm | 9.9K | 0.32% | 6 |
| Sep 2026 | Aveeno | — | — | — |
| Sep 2026 | Cetaphil | — | — | — |
| Sep 2026 | Childs Farm | — | — | — |
| Sep 2026 | Johnson's | — | — | — |
| Sep 2026 | Mustela | — | — | — |
| Sep 2026 | Weleda | — | — | — |

## What is being compared

- **Aveeno**: Measured on the search term “aveeno”.
- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure.
- **Childs Farm**: Measured on the search term “childs farm”.
- **Johnson's**: Measured on the search terms “johnson s”, “johnsons” and “johnsons baby”, summed into one figure.
- **Mustela**: Measured on the search term “mustela”.
- **Weleda**: Measured on the search term “weleda”.

- [Aveeno](/demand/global-en/brands/aveeno)
- [Cetaphil](/demand/global-en/brands/cetaphil)
- [Childs Farm](/demand/global-en/brands/childs-farm)
- [Johnson's](/demand/global-en/brands/johnson-s)
- [Mustela](/demand/global-en/brands/mustela)
- [Weleda](/demand/global-en/brands/weleda)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby shampoo worldwide?

In August 2026, Cetaphil was the most searched among baby shampoo worldwide, with an estimated 2.1M branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby shampoo: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/baby-shampoo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-shampoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.