--- title: "Baby rockers: Which brands are most popular in search?" description: "Compare the baby rockers people search for. Share of Search among Chicco, Fisher-Price, Graco, BabyBjorn, 4moms and Ingenuity, the baby rockers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/baby-rockers" publisher: "Brandwave" --- # Baby rockers: Which brands are most popular in search? Compare the baby rockers people search for. Share of Search among Chicco, Fisher-Price, Graco, BabyBjorn, 4moms and Ingenuity, the baby rockers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Baby rockers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Chicco, 51.6% ## Which brand is most popular in search among baby rockers worldwide? - In August 2026, Chicco was the most searched among baby rockers worldwide, with an estimated 475K branded searches and 51.6% estimated Share of Search within this set. - Fisher-Price is in 2nd place, 24.9 percentage points behind at 26.7% Share of Search. - Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide increased from 44.4% to 51.6%. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide decreased from 30.5% to 26.7%. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide decreased from 13.7% to 12%. - Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide decreased from 9.2% to 8%. - Across the 11 months ending August 2026, 4moms’ estimated Share of Search among baby rockers worldwide decreased from 2.3% to 1.6%. - Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby rockers worldwide peaked at 51.6% in August 2026 and was lowest at 39.7% in December 2025. - Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby rockers worldwide peaked at 41.6% in December 2025 and was lowest at 25.5% in June 2026. - Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby rockers worldwide peaked at 14.6% in March 2026 and was lowest at 10.2% in December 2025. - Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby rockers worldwide peaked at 9.5% in February 2026 and was lowest at 6.8% in December 2025. - Across the 11 months ending August 2026, Ingenuity held steady: its estimated Share of Search among baby rockers worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Chicco vs Fisher-Price: compare search popularity](/demand/global-en/compare/chicco-vs-fisher-price): 51.6% against 26.7% Share of Search. - [Chicco vs Graco: compare search popularity](/demand/global-en/compare/chicco-vs-graco): 51.6% against 12% Share of Search. - [Chicco vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-chicco): 51.6% against 8% Share of Search. - [Fisher-Price vs Graco: compare search popularity](/demand/global-en/compare/fisher-price-vs-graco): 26.7% against 12% Share of Search. - [Fisher-Price vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-fisher-price): 26.7% against 8% Share of Search. - [Graco vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-graco): 12% against 8% Share of Search. ## How did search popularity change for baby rockers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among baby rockers worldwide, from 46.6% to 51.6%. - In August 2026, Fisher-Price lost estimated Share of Search among baby rockers worldwide, from 29.5% to 26.7%. - In August 2026, Graco lost estimated Share of Search among baby rockers worldwide, from 13.2% to 12%. - In August 2026, BabyBjorn lost estimated Share of Search among baby rockers worldwide, from 8.9% to 8%. - Estimated monthly branded searches for 4moms worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Chicco | 51.6% | 475K | +22.5% | Chicco | | 2 | Fisher-Price | 26.7% | 246K | 0.0% | Mattel | | 3 | Graco | 12% | 110K | 0.0% | Graco | | 4 | BabyBjorn | 8% | 74K | 0.0% | BabyBjorn | | 5 | 4moms | 1.6% | 14.8K | 0.0% | 4moms | | — | Ingenuity | — | — | — | Ingenuity | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chicco | 438K | 44.4% | 1 | | Oct 2025 | Fisher-Price | 301K | 30.5% | 2 | | Oct 2025 | Graco | 135K | 13.7% | 3 | | Oct 2025 | BabyBjorn | 90.5K | 9.2% | 4 | | Oct 2025 | 4moms | 22.2K | 2.3% | 5 | | Oct 2025 | Ingenuity | — | — | — | | Nov 2025 | Chicco | 555K | 44.3% | 1 | | Nov 2025 | Fisher-Price | 450K | 35.9% | 2 | | Nov 2025 | Graco | 135K | 10.8% | 3 | | Nov 2025 | BabyBjorn | 90.5K | 7.2% | 4 | | Nov 2025 | 4moms | 22.2K | 1.8% | 5 | | Nov 2025 | Ingenuity | — | — | — | | Dec 2025 | Fisher-Price | 450K | 41.6% | 1 | | Dec 2025 | Chicco | 428K | 39.7% | 2 | | Dec 2025 | Graco | 110K | 10.2% | 3 | | Dec 2025 | BabyBjorn | 74K | 6.8% | 4 | | Dec 2025 | 4moms | 18.1K | 1.7% | 5 | | Dec 2025 | Ingenuity | — | — | — | | Jan 2026 | Chicco | 444K | 44.7% | 1 | | Jan 2026 | Fisher-Price | 301K | 30.3% | 2 | | Jan 2026 | Graco | 135K | 13.6% | 3 | | Jan 2026 | BabyBjorn | 90.5K | 9.1% | 4 | | Jan 2026 | 4moms | 22.2K | 2.2% | 5 | | Jan 2026 | Ingenuity | — | — | — | | Feb 2026 | Chicco | 375K | 48.2% | 1 | | Feb 2026 | Fisher-Price | 201K | 25.8% | 2 | | Feb 2026 | Graco | 110K | 14.1% | 3 | | Feb 2026 | BabyBjorn | 74K | 9.5% | 4 | | Feb 2026 | 4moms | 18.1K | 2.3% | 5 | | Feb 2026 | Ingenuity | — | — | — | | Mar 2026 | Chicco | 450K | 48.8% | 1 | | Mar 2026 | Fisher-Price | 246K | 26.6% | 2 | | Mar 2026 | Graco | 135K | 14.6% | 3 | | Mar 2026 | BabyBjorn | 74K | 8% | 4 | | Mar 2026 | 4moms | 18.1K | 2% | 5 | | Mar 2026 | Ingenuity | — | — | — | | Apr 2026 | Chicco | 456K | 49.1% | 1 | | Apr 2026 | Fisher-Price | 246K | 26.5% | 2 | | Apr 2026 | Graco | 135K | 14.5% | 3 | | Apr 2026 | BabyBjorn | 74K | 8% | 4 | | Apr 2026 | 4moms | 18.1K | 1.9% | 5 | | Apr 2026 | Ingenuity | — | — | — | | May 2026 | Chicco | 446K | 50.1% | 1 | | May 2026 | Fisher-Price | 246K | 27.6% | 2 | | May 2026 | Graco | 110K | 12.3% | 3 | | May 2026 | BabyBjorn | 74K | 8.3% | 4 | | May 2026 | 4moms | 14.8K | 1.7% | 5 | | May 2026 | Ingenuity | — | — | — | | Jun 2026 | Chicco | 387K | 49.2% | 1 | | Jun 2026 | Fisher-Price | 201K | 25.5% | 2 | | Jun 2026 | Graco | 110K | 14% | 3 | | Jun 2026 | BabyBjorn | 74K | 9.4% | 4 | | Jun 2026 | 4moms | 14.8K | 1.9% | 5 | | Jun 2026 | Ingenuity | — | — | — | | Jul 2026 | Chicco | 388K | 46.6% | 1 | | Jul 2026 | Fisher-Price | 246K | 29.5% | 2 | | Jul 2026 | Graco | 110K | 13.2% | 3 | | Jul 2026 | BabyBjorn | 74K | 8.9% | 4 | | Jul 2026 | 4moms | 14.8K | 1.8% | 5 | | Jul 2026 | Ingenuity | — | — | — | | Aug 2026 | Chicco | 475K | 51.6% | 1 | | Aug 2026 | Fisher-Price | 246K | 26.7% | 2 | | Aug 2026 | Graco | 110K | 12% | 3 | | Aug 2026 | BabyBjorn | 74K | 8% | 4 | | Aug 2026 | 4moms | 14.8K | 1.6% | 5 | | Aug 2026 | Ingenuity | — | — | — | | Sep 2026 | 4moms | — | — | — | | Sep 2026 | BabyBjorn | — | — | — | | Sep 2026 | Chicco | — | — | — | | Sep 2026 | Fisher-Price | — | — | — | | Sep 2026 | Graco | — | — | — | | Sep 2026 | Ingenuity | — | — | — | ## What is being compared - **4moms**: Measured on the search term “4moms”. - **BabyBjorn**: Measured on the search term “babybjorn”. - **Chicco**: Measured on the search terms “car seat chicco”, “chicco”, “chicco car seat”, “chicco fit360”, “chicco keyfit”, “chicco myfit”, “chicco onefit” and “chiccousa com”, summed into one figure. - **Fisher-Price**: Measured on the search term “fisher price”. - **Graco**: Measured on the search term “graco”. - **Ingenuity**: Measured on the search term “ingenuity baby”. - [4moms](/demand/global-en/brands/4moms) - [BabyBjorn](/demand/global-en/brands/baby-bjorn) - [Chicco](/demand/global-en/brands/chicco) - [Fisher-Price](/demand/global-en/brands/fisher-price) - [Graco](/demand/global-en/brands/graco) - [Ingenuity](/demand/global-en/brands/ingenuity) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among baby rockers worldwide? In August 2026, Chicco was the most searched among baby rockers worldwide, with an estimated 475K branded searches and 51.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Baby rockers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-rockers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-rockers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.