---
title: "Baby playpens: Which are searched most?"
description: "Compare the baby playpens people buy. Share of Search among Munchkin, Graco, Joovy, Summer Infant, Regalo and Evenflo, the baby playpens Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-playpens"
publisher: "Brandwave"
---

# Baby playpens: Which are searched most?

Compare the baby playpens people buy. Share of Search among Munchkin, Graco, Joovy, Summer Infant, Regalo and Evenflo, the baby playpens Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby playpens
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Munchkin, 76%

## Which brand is most popular in search among baby playpens worldwide?

- In August 2026, Munchkin was the most searched among baby playpens worldwide, with an estimated 368K branded searches and 76% estimated Share of Search within this set.
- Graco is in 2nd place, 53.3 percentage points behind at 22.7% Share of Search.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby playpens worldwide peaked at 79.6% in December 2025 and was lowest at 72.1% in March 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among baby playpens worldwide peaked at 26.5% in March 2026 and was lowest at 19.4% in December 2025.
- Across the 11 months ending August 2026, Munchkin, Graco, Joovy, Summer Infant, Regalo and Evenflo held steady: their estimated Share of Search among baby playpens worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Munchkin vs Graco: compare search popularity](/demand/global-en/compare/graco-vs-munchkin): 76% against 22.7% Share of Search.

## How did search popularity change for baby playpens worldwide in August 2026?

- Estimated monthly branded searches for Regalo worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
- Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
- Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Munchkin | 76% | 368K | 0.0% | Munchkin |
| 2 | Graco | 22.7% | 110K | 0.0% | Graco |
| 3 | Joovy | 0.74% | 3.6K | 0.0% | Joovy |
| 4 | Summer Infant | 0.33% | 1.6K | -15.8% | Summer Infant |
| 5 | Regalo | 0.27% | 1.3K | 0.0% | Regalo |
| — | Evenflo | — | — | — | Evenflo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Munchkin | 450K | 76% | 1 |
| Oct 2025 | Graco | 135K | 22.8% | 2 |
| Oct 2025 | Joovy | 3.6K | 0.61% | 3 |
| Oct 2025 | Summer Infant | 1.9K | 0.32% | 4 |
| Oct 2025 | Regalo | 1.6K | 0.27% | 5 |
| Oct 2025 | Evenflo | — | — | — |
| Nov 2025 | Munchkin | 450K | 76.1% | 1 |
| Nov 2025 | Graco | 135K | 22.8% | 2 |
| Nov 2025 | Joovy | 2.9K | 0.49% | 3 |
| Nov 2025 | Summer Infant | 1.9K | 0.32% | 4 |
| Nov 2025 | Regalo | 1.6K | 0.27% | 5 |
| Nov 2025 | Evenflo | — | — | — |
| Dec 2025 | Munchkin | 450K | 79.6% | 1 |
| Dec 2025 | Graco | 110K | 19.4% | 2 |
| Dec 2025 | Joovy | 2.4K | 0.42% | 3 |
| Dec 2025 | Summer Infant | 1.9K | 0.34% | 4 |
| Dec 2025 | Regalo | 1.3K | 0.23% | 5 |
| Dec 2025 | Evenflo | — | — | — |
| Jan 2026 | Munchkin | 450K | 76% | 1 |
| Jan 2026 | Graco | 135K | 22.8% | 2 |
| Jan 2026 | Joovy | 2.9K | 0.49% | 3 |
| Jan 2026 | Summer Infant | 2.4K | 0.41% | 4 |
| Jan 2026 | Regalo | 1.6K | 0.27% | 5 |
| Jan 2026 | Evenflo | — | — | — |
| Feb 2026 | Munchkin | 368K | 76% | 1 |
| Feb 2026 | Graco | 110K | 22.7% | 2 |
| Feb 2026 | Joovy | 2.9K | 0.6% | 3 |
| Feb 2026 | Summer Infant | 1.9K | 0.39% | 4 |
| Feb 2026 | Regalo | 1.3K | 0.27% | 5 |
| Feb 2026 | Evenflo | — | — | — |
| Mar 2026 | Munchkin | 368K | 72.1% | 1 |
| Mar 2026 | Graco | 135K | 26.5% | 2 |
| Mar 2026 | Joovy | 3.6K | 0.71% | 3 |
| Mar 2026 | Summer Infant | 2.4K | 0.47% | 4 |
| Mar 2026 | Regalo | 1.3K | 0.25% | 5 |
| Mar 2026 | Evenflo | — | — | — |
| Apr 2026 | Munchkin | 368K | 72.1% | 1 |
| Apr 2026 | Graco | 135K | 26.5% | 2 |
| Apr 2026 | Joovy | 3.6K | 0.71% | 3 |
| Apr 2026 | Summer Infant | 2.4K | 0.47% | 4 |
| Apr 2026 | Regalo | 1.3K | 0.25% | 5 |
| Apr 2026 | Evenflo | — | — | — |
| May 2026 | Munchkin | 368K | 75.9% | 1 |
| May 2026 | Graco | 110K | 22.7% | 2 |
| May 2026 | Joovy | 3.6K | 0.74% | 3 |
| May 2026 | Summer Infant | 1.9K | 0.39% | 4 |
| May 2026 | Regalo | 1.3K | 0.27% | 5 |
| May 2026 | Evenflo | — | — | — |
| Jun 2026 | Munchkin | 368K | 75.9% | 1 |
| Jun 2026 | Graco | 110K | 22.7% | 2 |
| Jun 2026 | Joovy | 3.6K | 0.74% | 3 |
| Jun 2026 | Summer Infant | 1.9K | 0.39% | 4 |
| Jun 2026 | Regalo | 1.6K | 0.33% | 5 |
| Jun 2026 | Evenflo | — | — | — |
| Jul 2026 | Munchkin | 368K | 75.9% | 1 |
| Jul 2026 | Graco | 110K | 22.7% | 2 |
| Jul 2026 | Joovy | 3.6K | 0.74% | 3 |
| Jul 2026 | Summer Infant | 1.9K | 0.39% | 4 |
| Jul 2026 | Regalo | 1.3K | 0.27% | 5 |
| Jul 2026 | Evenflo | — | — | — |
| Aug 2026 | Munchkin | 368K | 76% | 1 |
| Aug 2026 | Graco | 110K | 22.7% | 2 |
| Aug 2026 | Joovy | 3.6K | 0.74% | 3 |
| Aug 2026 | Summer Infant | 1.6K | 0.33% | 4 |
| Aug 2026 | Regalo | 1.3K | 0.27% | 5 |
| Aug 2026 | Evenflo | — | — | — |
| Sep 2026 | Evenflo | — | — | — |
| Sep 2026 | Graco | — | — | — |
| Sep 2026 | Joovy | — | — | — |
| Sep 2026 | Munchkin | — | — | — |
| Sep 2026 | Regalo | — | — | — |
| Sep 2026 | Summer Infant | — | — | — |

## What is being compared

- **Evenflo**: Measured on the search term “evenflo baby”.
- **Graco**: Measured on the search term “graco”.
- **Joovy**: Measured on the search term “joovy stroller”.
- **Munchkin**: Measured on the search term “munchkin”.
- **Regalo**: Measured on the search term “regalo gate”.
- **Summer Infant**: Measured on the search term “summer infant”.

- [Evenflo](/demand/global-en/brands/evenflo)
- [Graco](/demand/global-en/brands/graco)
- [Joovy](/demand/global-en/brands/joovy)
- [Munchkin](/demand/global-en/brands/munchkin)
- [Regalo](/demand/global-en/brands/regalo)
- [Summer Infant](/demand/global-en/brands/summer-infant)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby playpens worldwide?

In August 2026, Munchkin was the most searched among baby playpens worldwide, with an estimated 368K branded searches and 76% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby playpens: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/baby-playpens

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-playpens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
