---
title: "Baby play mats: Which are searched most?"
description: "Compare the baby play mats people search for. Share of Search among Infantino, Munchkin, Fisher-Price, Skip Hop, Bright Starts and Tiny Love, the baby play mats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-play-mats"
publisher: "Brandwave"
---

# Baby play mats: Which are searched most?

Compare the baby play mats people search for. Share of Search among Infantino, Munchkin, Fisher-Price, Skip Hop, Bright Starts and Tiny Love, the baby play mats Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby play mats
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Infantino, 71.9%

## Which brand is most popular in search among baby play mats worldwide?

- In August 2026, Infantino was the most searched among baby play mats worldwide, with an estimated 1.8M branded searches and 71.9% estimated Share of Search within this set.
- Munchkin is in 2nd place, 57.4 percentage points behind at 14.4% Share of Search.
- Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide increased from 9.6% to 71.9%.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby play mats worldwide decreased from 47.8% to 14.4%.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide decreased from 32% to 9.7%.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide decreased from 5.3% to 2.4%.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby play mats worldwide decreased from 2.9% to 1.1%.
- Across the 11 months ending August 2026, Tiny Love’s estimated Share of Search among baby play mats worldwide decreased from 2.4% to 0.58%.
- Across the 11 months ending August 2026, Infantino’s estimated Share of Search among baby play mats worldwide peaked at 89.7% in July 2026 and was lowest at 8.2% in November 2025.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby play mats worldwide peaked at 47.8% in October 2025 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby play mats worldwide peaked at 40.9% in November 2025 and was lowest at 3.6% in July 2026.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby play mats worldwide peaked at 6.4% in February 2026 and was lowest at 0.73% in July 2026.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby play mats worldwide peaked at 3.5% in February 2026 and was lowest at 0.4% in July 2026.
- Across the 11 months ending August 2026, Tiny Love’s estimated Share of Search among baby play mats worldwide peaked at 2.4% in October 2025 and was lowest at 0.22% in July 2026.
- Across the 11 months ending August 2026, Infantino rose from 3rd to 1st among baby play mats worldwide.
- Across the 11 months ending August 2026, Munchkin fell from 1st to 2nd among baby play mats worldwide.
- Across the 11 months ending August 2026, Fisher-Price fell from 2nd to 3rd among baby play mats worldwide.

## Compare search popularity between leading brands

- [Infantino vs Munchkin: compare search popularity](/demand/global-en/compare/infantino-vs-munchkin): 71.9% against 14.4% Share of Search.
- [Infantino vs Fisher-Price: compare search popularity](/demand/global-en/compare/fisher-price-vs-infantino): 71.9% against 9.7% Share of Search.
- [Infantino vs Skip Hop: compare search popularity](/demand/global-en/compare/infantino-vs-skip-hop): 71.9% against 2.4% Share of Search.
- [Munchkin vs Fisher-Price: compare search popularity](/demand/global-en/compare/fisher-price-vs-munchkin): 14.4% against 9.7% Share of Search.
- [Munchkin vs Skip Hop: compare search popularity](/demand/global-en/compare/munchkin-vs-skip-hop): 14.4% against 2.4% Share of Search.
- [Fisher-Price vs Skip Hop: compare search popularity](/demand/global-en/compare/fisher-price-vs-skip-hop): 9.7% against 2.4% Share of Search.

## How did search popularity change for baby play mats worldwide in August 2026?

- In August 2026, Munchkin gained estimated Share of Search among baby play mats worldwide, from 5.4% to 14.4%.
- In August 2026, Fisher-Price gained estimated Share of Search among baby play mats worldwide, from 3.6% to 9.7%.
- In August 2026, Skip Hop gained estimated Share of Search among baby play mats worldwide, from 0.73% to 2.4%.
- In August 2026, Bright Starts gained estimated Share of Search among baby play mats worldwide, from 0.4% to 1.1%.
- In August 2026, Infantino lost estimated Share of Search among baby play mats worldwide, from 89.7% to 71.9%.
- Estimated monthly branded searches for Tiny Love worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Infantino | 71.9% | 1.8M | -70.1% | Infantino |
| 2 | Munchkin | 14.4% | 368K | 0.0% | Munchkin |
| 3 | Fisher-Price | 9.7% | 246K | 0.0% | Mattel |
| 4 | Skip Hop | 2.4% | 60.5K | +22.2% | Skip Hop |
| 5 | Bright Starts | 1.1% | 27.4K | +0.2% | Bright Starts |
| 6 | Tiny Love | 0.58% | 14.8K | 0.0% | Tiny Love |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Munchkin | 450K | 47.8% | 1 |
| Oct 2025 | Fisher-Price | 301K | 32% | 2 |
| Oct 2025 | Infantino | 90.5K | 9.6% | 3 |
| Oct 2025 | Skip Hop | 49.5K | 5.3% | 4 |
| Oct 2025 | Bright Starts | 27.4K | 2.9% | 5 |
| Oct 2025 | Tiny Love | 22.2K | 2.4% | 6 |
| Nov 2025 | Fisher-Price | 450K | 40.9% | 1 |
| Nov 2025 | Munchkin | 450K | 40.9% | 2 |
| Nov 2025 | Infantino | 90.5K | 8.2% | 3 |
| Nov 2025 | Skip Hop | 60.5K | 5.5% | 4 |
| Nov 2025 | Bright Starts | 27.4K | 2.5% | 5 |
| Nov 2025 | Tiny Love | 22.2K | 2% | 6 |
| Dec 2025 | Fisher-Price | 450K | 34.6% | 1 |
| Dec 2025 | Munchkin | 450K | 34.6% | 2 |
| Dec 2025 | Infantino | 301K | 23.1% | 3 |
| Dec 2025 | Skip Hop | 49.5K | 3.8% | 4 |
| Dec 2025 | Bright Starts | 33.4K | 2.6% | 5 |
| Dec 2025 | Tiny Love | 18.1K | 1.4% | 6 |
| Jan 2026 | Munchkin | 450K | 46.2% | 1 |
| Jan 2026 | Fisher-Price | 301K | 30.9% | 2 |
| Jan 2026 | Infantino | 110K | 11.3% | 3 |
| Jan 2026 | Skip Hop | 60.5K | 6.2% | 4 |
| Jan 2026 | Bright Starts | 33.4K | 3.4% | 5 |
| Jan 2026 | Tiny Love | 18.1K | 1.9% | 6 |
| Feb 2026 | Munchkin | 368K | 47.5% | 1 |
| Feb 2026 | Fisher-Price | 201K | 26% | 2 |
| Feb 2026 | Infantino | 110K | 14.2% | 3 |
| Feb 2026 | Skip Hop | 49.5K | 6.4% | 4 |
| Feb 2026 | Bright Starts | 27.4K | 3.5% | 5 |
| Feb 2026 | Tiny Love | 18.1K | 2.3% | 6 |
| Mar 2026 | Munchkin | 368K | 44.9% | 1 |
| Mar 2026 | Fisher-Price | 246K | 30% | 2 |
| Mar 2026 | Infantino | 110K | 13.4% | 3 |
| Mar 2026 | Skip Hop | 49.5K | 6% | 4 |
| Mar 2026 | Bright Starts | 27.4K | 3.3% | 5 |
| Mar 2026 | Tiny Love | 18.1K | 2.2% | 6 |
| Apr 2026 | Munchkin | 368K | 44.9% | 1 |
| Apr 2026 | Fisher-Price | 246K | 30% | 2 |
| Apr 2026 | Infantino | 110K | 13.4% | 3 |
| Apr 2026 | Skip Hop | 49.5K | 6% | 4 |
| Apr 2026 | Bright Starts | 27.4K | 3.3% | 5 |
| Apr 2026 | Tiny Love | 18.1K | 2.2% | 6 |
| May 2026 | Munchkin | 368K | 43.9% | 1 |
| May 2026 | Fisher-Price | 246K | 29.3% | 2 |
| May 2026 | Infantino | 135K | 16.1% | 3 |
| May 2026 | Skip Hop | 49.5K | 5.9% | 4 |
| May 2026 | Bright Starts | 22.5K | 2.7% | 5 |
| May 2026 | Tiny Love | 18.1K | 2.2% | 6 |
| Jun 2026 | Infantino | 1.5M | 69.6% | 1 |
| Jun 2026 | Munchkin | 368K | 17.1% | 2 |
| Jun 2026 | Fisher-Price | 201K | 9.3% | 3 |
| Jun 2026 | Skip Hop | 49.5K | 2.3% | 4 |
| Jun 2026 | Bright Starts | 22.5K | 1% | 5 |
| Jun 2026 | Tiny Love | 14.8K | 0.69% | 6 |
| Jul 2026 | Infantino | 6.1M | 89.7% | 1 |
| Jul 2026 | Munchkin | 368K | 5.4% | 2 |
| Jul 2026 | Fisher-Price | 246K | 3.6% | 3 |
| Jul 2026 | Skip Hop | 49.5K | 0.73% | 4 |
| Jul 2026 | Bright Starts | 27.4K | 0.4% | 5 |
| Jul 2026 | Tiny Love | 14.8K | 0.22% | 6 |
| Aug 2026 | Infantino | 1.8M | 71.9% | 1 |
| Aug 2026 | Munchkin | 368K | 14.4% | 2 |
| Aug 2026 | Fisher-Price | 246K | 9.7% | 3 |
| Aug 2026 | Skip Hop | 60.5K | 2.4% | 4 |
| Aug 2026 | Bright Starts | 27.4K | 1.1% | 5 |
| Aug 2026 | Tiny Love | 14.8K | 0.58% | 6 |
| Sep 2026 | Bright Starts | — | — | — |
| Sep 2026 | Fisher-Price | — | — | — |
| Sep 2026 | Infantino | — | — | — |
| Sep 2026 | Munchkin | — | — | — |
| Sep 2026 | Skip Hop | — | — | — |
| Sep 2026 | Tiny Love | — | — | — |

## What is being compared

- **Bright Starts**: Measured on the search terms “bright starts” and “brightstarts”, summed into one figure.
- **Fisher-Price**: Measured on the search term “fisher price”.
- **Infantino**: Measured on the search term “infantino”.
- **Munchkin**: Measured on the search term “munchkin”.
- **Skip Hop**: Measured on the search term “skip hop”.
- **Tiny Love**: Measured on the search term “tiny love”.

- [Bright Starts](/demand/global-en/brands/bright-starts)
- [Fisher-Price](/demand/global-en/brands/fisher-price)
- [Infantino](/demand/global-en/brands/infantino)
- [Munchkin](/demand/global-en/brands/munchkin)
- [Skip Hop](/demand/global-en/brands/skip-hop)
- [Tiny Love](/demand/global-en/brands/tiny-love)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby play mats worldwide?

In August 2026, Infantino was the most searched among baby play mats worldwide, with an estimated 1.8M branded searches and 71.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby play mats: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/baby-play-mats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-play-mats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.