---
title: "Baby monitor brands: Which are searched most?"
description: "Compare the baby monitor brands parents buy. Share of Search among Miku, VTech, Nanit, Owlet and Angelcare, the baby monitor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-monitor-brands"
publisher: "Brandwave"
---

# Baby monitor brands: Which are searched most?

Compare the baby monitor brands parents buy. Share of Search among Miku, VTech, Nanit, Owlet and Angelcare, the baby monitor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby monitor brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Miku, 76.5%

## Which brand is most popular in search among baby monitor brands worldwide?

- In August 2026, Miku was the most searched among baby monitor brands worldwide, with an estimated 1.2M branded searches and 76.5% estimated Share of Search within this set.
- VTech is in 2nd place, 66.2 percentage points behind at 10.3% Share of Search.
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide increased from 73.4% to 76.5%.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide decreased from 14.8% to 10.3%.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands worldwide increased from 4.3% to 5.4%.
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide peaked at 81.1% in April 2026 and was lowest at 65.6% in November 2025.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide peaked at 19.7% in November 2025 and was lowest at 8.7% in June 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands worldwide peaked at 9.1% in November 2025 and was lowest at 5.5% in April 2026.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands worldwide peaked at 5.4% in August 2026 and was lowest at 3.7% in December 2025.
- Across the 11 months ending August 2026, Nanit and Angelcare held steady: their estimated Share of Search among baby monitor brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Miku vs VTech: compare search popularity](/demand/global-en/compare/miku-vs-vtech): 76.5% against 10.3% Share of Search.
- [Miku vs Nanit: compare search popularity](/demand/global-en/compare/miku-vs-nanit): 76.5% against 7% Share of Search.
- [Miku vs Owlet: compare search popularity](/demand/global-en/compare/miku-vs-owlet): 76.5% against 5.4% Share of Search.
- [VTech vs Nanit: compare search popularity](/demand/global-en/compare/nanit-vs-vtech): 10.3% against 7% Share of Search.
- [VTech vs Owlet: compare search popularity](/demand/global-en/compare/owlet-vs-vtech): 10.3% against 5.4% Share of Search.
- [Nanit vs Owlet: compare search popularity](/demand/global-en/compare/nanit-vs-owlet): 7% against 5.4% Share of Search.

## How did search popularity change for baby monitor brands worldwide in August 2026?

- In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%.
- In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.
- Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Miku | 76.5% | 1.2M | 0.0% | Miku |
| 2 | VTech | 10.3% | 165K | 0.0% | VTech |
| 3 | Nanit | 7% | 111K | +0.1% | Nanit |
| 4 | Owlet | 5.4% | 86.4K | +20.7% | Owlet |
| 5 | Angelcare | 0.76% | 12.1K | 0.0% | Angelcare |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Miku | 1.2M | 73.4% | 1 |
| Oct 2025 | VTech | 246K | 14.8% | 2 |
| Oct 2025 | Nanit | 113K | 6.8% | 3 |
| Oct 2025 | Owlet | 71.6K | 4.3% | 4 |
| Oct 2025 | Angelcare | 12.1K | 0.73% | 5 |
| Nov 2025 | Miku | 1M | 65.6% | 1 |
| Nov 2025 | VTech | 301K | 19.7% | 2 |
| Nov 2025 | Nanit | 139K | 9.1% | 3 |
| Nov 2025 | Owlet | 73.7K | 4.8% | 4 |
| Nov 2025 | Angelcare | 12.1K | 0.79% | 5 |
| Dec 2025 | Miku | 1.2M | 71.5% | 1 |
| Dec 2025 | VTech | 301K | 17.6% | 2 |
| Dec 2025 | Nanit | 111K | 6.5% | 3 |
| Dec 2025 | Owlet | 63.6K | 3.7% | 4 |
| Dec 2025 | Angelcare | 9.9K | 0.58% | 5 |
| Jan 2026 | Miku | 1.2M | 74.6% | 1 |
| Jan 2026 | VTech | 201K | 12.3% | 2 |
| Jan 2026 | Nanit | 122K | 7.5% | 3 |
| Jan 2026 | Owlet | 77.8K | 4.8% | 4 |
| Jan 2026 | Angelcare | 14.8K | 0.9% | 5 |
| Feb 2026 | Miku | 1M | 73.6% | 1 |
| Feb 2026 | VTech | 165K | 12.1% | 2 |
| Feb 2026 | Nanit | 111K | 8.2% | 3 |
| Feb 2026 | Owlet | 70K | 5.2% | 4 |
| Feb 2026 | Angelcare | 12.1K | 0.89% | 5 |
| Mar 2026 | Miku | 1.2M | 76.5% | 1 |
| Mar 2026 | VTech | 165K | 10.3% | 2 |
| Mar 2026 | Nanit | 111K | 7% | 3 |
| Mar 2026 | Owlet | 84.3K | 5.3% | 4 |
| Mar 2026 | Angelcare | 14.8K | 0.93% | 5 |
| Apr 2026 | Miku | 1.5M | 81.1% | 1 |
| Apr 2026 | VTech | 165K | 8.9% | 2 |
| Apr 2026 | Nanit | 102K | 5.5% | 3 |
| Apr 2026 | Owlet | 70K | 3.8% | 4 |
| Apr 2026 | Angelcare | 12.1K | 0.65% | 5 |
| May 2026 | Miku | 1.5M | 80.3% | 1 |
| May 2026 | VTech | 165K | 8.8% | 2 |
| May 2026 | Nanit | 109K | 5.9% | 3 |
| May 2026 | Owlet | 81.4K | 4.4% | 4 |
| May 2026 | Angelcare | 12.1K | 0.65% | 5 |
| Jun 2026 | Miku | 1.2M | 78.7% | 1 |
| Jun 2026 | VTech | 135K | 8.7% | 2 |
| Jun 2026 | Nanit | 111K | 7.2% | 3 |
| Jun 2026 | Owlet | 72.5K | 4.7% | 4 |
| Jun 2026 | Angelcare | 12.1K | 0.78% | 5 |
| Jul 2026 | Miku | 1.2M | 77.2% | 1 |
| Jul 2026 | VTech | 165K | 10.4% | 2 |
| Jul 2026 | Nanit | 111K | 7% | 3 |
| Jul 2026 | Owlet | 71.6K | 4.5% | 4 |
| Jul 2026 | Angelcare | 12.1K | 0.77% | 5 |
| Aug 2026 | Miku | 1.2M | 76.5% | 1 |
| Aug 2026 | VTech | 165K | 10.3% | 2 |
| Aug 2026 | Nanit | 111K | 7% | 3 |
| Aug 2026 | Owlet | 86.4K | 5.4% | 4 |
| Aug 2026 | Angelcare | 12.1K | 0.76% | 5 |
| Sep 2026 | Angelcare | — | — | — |
| Sep 2026 | Miku | — | — | — |
| Sep 2026 | Nanit | — | — | — |
| Sep 2026 | Owlet | — | — | — |
| Sep 2026 | VTech | — | — | — |

## What is being compared

- **Angelcare**: Measured on the search term “angelcare”.
- **Miku**: Measured on the search term “miku”.
- **Nanit**: Measured on the search terms “nanit”, “nanit baby monitor”, “nanit com”, “nanit flex” and “nanit pro”, summed into one figure.
- **Owlet**: Measured on the search terms “owlet baby monitor”, “owlet dream duo”, “owlet dream sight”, “owlet dream sock” and “owletcare com”, summed into one figure.
- **VTech**: Measured on the search term “vtech”.

- [Angelcare](/demand/global-en/brands/angelcare)
- [Miku](/demand/global-en/brands/miku)
- [Nanit](/demand/global-en/brands/nanit)
- [Owlet](/demand/global-en/brands/owlet)
- [VTech](/demand/global-en/brands/vtech)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby monitor brands worldwide?

In August 2026, Miku was the most searched among baby monitor brands worldwide, with an estimated 1.2M branded searches and 76.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby monitor brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/baby-monitor-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-monitor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.