---
title: "Baby food brands: Which brands are most popular in search?"
description: "Compare the baby food brands parents buy. Share of Search among Bellamy's Organic, Gerber, Only Organic, Plum Organics and Wattie's, the baby food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-food-brands"
publisher: "Brandwave"
---

# Baby food brands: Which brands are most popular in search?

Compare the baby food brands parents buy. Share of Search among Bellamy's Organic, Gerber, Only Organic, Plum Organics and Wattie's, the baby food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby food brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bellamy's Organic, 51.1%

## Which brand is most popular in search among baby food brands worldwide?

- In August 2026, Bellamy's Organic was the most searched among baby food brands worldwide, with an estimated 60.5K branded searches and 51.1% estimated Share of Search within this set.
- Gerber is in 2nd place, 9.3 percentage points behind at 41.8% Share of Search.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands worldwide decreased from 55.7% to 51.1%.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide increased from 37.2% to 41.8%.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands worldwide increased from 2.2% to 3%.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide decreased from 2.7% to 2%.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands worldwide peaked at 56.2% in January 2026 and was lowest at 42.7% in December 2025.
- Across the 11 months ending August 2026, Gerber’s estimated Share of Search among baby food brands worldwide peaked at 52.2% in December 2025 and was lowest at 30.3% in March 2026.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands worldwide peaked at 3% in August 2026 and was lowest at 1.5% in March 2026.
- Across the 11 months ending August 2026, Wattie's’ estimated Share of Search among baby food brands worldwide peaked at 11.1% in March 2026 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Only Organic rose from 4th to 3rd among baby food brands worldwide.
- Across the 11 months ending August 2026, Plum Organics rose from 5th to 4th among baby food brands worldwide.
- Across the 11 months ending August 2026, Wattie's fell from 3rd to 5th among baby food brands worldwide.

## Compare search popularity between leading brands

- [Bellamy's Organic vs Gerber: compare search popularity](/demand/global-en/compare/bellamys-organic-vs-gerber-gear): 51.1% against 41.8% Share of Search.
- [Bellamy's Organic vs Only Organic: compare search popularity](/demand/global-en/compare/bellamys-organic-vs-only-organic): 51.1% against 3% Share of Search.
- [Bellamy's Organic vs Plum Organics: compare search popularity](/demand/global-en/compare/bellamys-organic-vs-plum-organics): 51.1% against 2% Share of Search.
- [Bellamy's Organic vs Wattie's: compare search popularity](/demand/global-en/compare/bellamys-organic-vs-watties): 51.1% against 2% Share of Search.
- [Gerber vs Only Organic: compare search popularity](/demand/global-en/compare/gerber-gear-vs-only-organic): 41.8% against 3% Share of Search.
- [Gerber vs Plum Organics: compare search popularity](/demand/global-en/compare/gerber-gear-vs-plum-organics): 41.8% against 2% Share of Search.
- [Gerber vs Wattie's: compare search popularity](/demand/global-en/compare/gerber-gear-vs-watties): 41.8% against 2% Share of Search.
- [Only Organic vs Plum Organics: compare search popularity](/demand/global-en/compare/only-organic-vs-plum-organics): 3% against 2% Share of Search.
- [Only Organic vs Wattie's: compare search popularity](/demand/global-en/compare/only-organic-vs-watties): 3% against 2% Share of Search.
- [Plum Organics vs Wattie's: compare search popularity](/demand/global-en/compare/plum-organics-vs-watties): 2% Share of Search each.

## How did search popularity change for baby food brands worldwide in August 2026?

- In August 2026, Only Organic gained estimated Share of Search among baby food brands worldwide, from 2.5% to 3%.
- Estimated monthly branded searches for Wattie's worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Bellamy's Organic worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for Plum Organics worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bellamy's Organic | 51.1% | 60.5K | 0.0% | Bellamy's Organic |
| 2 | Gerber | 41.8% | 49.5K | 0.0% | Gerber |
| 3 | Only Organic | 3% | 3.6K | +24.1% | Only Organic |
| 4 | Plum Organics | 2% | 2.4K | 0.0% | Plum Organics |
| 5 | Wattie's | 2% | 2.4K | 0.0% | Wattie's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bellamy's Organic | 74K | 55.7% | 1 |
| Oct 2025 | Gerber | 49.5K | 37.2% | 2 |
| Oct 2025 | Wattie's | 3.6K | 2.7% | 3 |
| Oct 2025 | Only Organic | 2.9K | 2.2% | 4 |
| Oct 2025 | Plum Organics | 2.9K | 2.2% | 5 |
| Nov 2025 | Bellamy's Organic | 74K | 51.7% | 1 |
| Nov 2025 | Gerber | 60.5K | 42.2% | 2 |
| Nov 2025 | Only Organic | 2.9K | 2% | 3 |
| Nov 2025 | Plum Organics | 2.9K | 2% | 4 |
| Nov 2025 | Wattie's | 2.9K | 2% | 5 |
| Dec 2025 | Gerber | 74K | 52.2% | 1 |
| Dec 2025 | Bellamy's Organic | 60.5K | 42.7% | 2 |
| Dec 2025 | Only Organic | 2.4K | 1.7% | 3 |
| Dec 2025 | Plum Organics | 2.4K | 1.7% | 4 |
| Dec 2025 | Wattie's | 2.4K | 1.7% | 5 |
| Jan 2026 | Bellamy's Organic | 74K | 56.2% | 1 |
| Jan 2026 | Gerber | 49.5K | 37.6% | 2 |
| Jan 2026 | Plum Organics | 2.9K | 2.2% | 3 |
| Jan 2026 | Wattie's | 2.9K | 2.2% | 4 |
| Jan 2026 | Only Organic | 2.4K | 1.8% | 5 |
| Feb 2026 | Bellamy's Organic | 60.5K | 55.7% | 1 |
| Feb 2026 | Gerber | 40.5K | 37.3% | 2 |
| Feb 2026 | Wattie's | 2.9K | 2.7% | 3 |
| Feb 2026 | Only Organic | 2.4K | 2.2% | 4 |
| Feb 2026 | Plum Organics | 2.4K | 2.2% | 5 |
| Mar 2026 | Bellamy's Organic | 90.5K | 55.4% | 1 |
| Mar 2026 | Gerber | 49.5K | 30.3% | 2 |
| Mar 2026 | Wattie's | 18.1K | 11.1% | 3 |
| Mar 2026 | Plum Organics | 2.9K | 1.8% | 4 |
| Mar 2026 | Only Organic | 2.4K | 1.5% | 5 |
| Apr 2026 | Bellamy's Organic | 74K | 55.9% | 1 |
| Apr 2026 | Gerber | 49.5K | 37.4% | 2 |
| Apr 2026 | Wattie's | 3.6K | 2.7% | 3 |
| Apr 2026 | Plum Organics | 2.9K | 2.2% | 4 |
| Apr 2026 | Only Organic | 2.4K | 1.8% | 5 |
| May 2026 | Bellamy's Organic | 74K | 56.2% | 1 |
| May 2026 | Gerber | 49.5K | 37.6% | 2 |
| May 2026 | Only Organic | 2.9K | 2.2% | 3 |
| May 2026 | Wattie's | 2.9K | 2.2% | 4 |
| May 2026 | Plum Organics | 2.4K | 1.8% | 5 |
| Jun 2026 | Bellamy's Organic | 60.5K | 51.4% | 1 |
| Jun 2026 | Gerber | 49.5K | 42.1% | 2 |
| Jun 2026 | Wattie's | 2.9K | 2.5% | 3 |
| Jun 2026 | Only Organic | 2.4K | 2% | 4 |
| Jun 2026 | Plum Organics | 2.4K | 2% | 5 |
| Jul 2026 | Bellamy's Organic | 60.5K | 51.4% | 1 |
| Jul 2026 | Gerber | 49.5K | 42.1% | 2 |
| Jul 2026 | Only Organic | 2.9K | 2.5% | 3 |
| Jul 2026 | Plum Organics | 2.4K | 2% | 4 |
| Jul 2026 | Wattie's | 2.4K | 2% | 5 |
| Aug 2026 | Bellamy's Organic | 60.5K | 51.1% | 1 |
| Aug 2026 | Gerber | 49.5K | 41.8% | 2 |
| Aug 2026 | Only Organic | 3.6K | 3% | 3 |
| Aug 2026 | Plum Organics | 2.4K | 2% | 4 |
| Aug 2026 | Wattie's | 2.4K | 2% | 5 |
| Sep 2026 | Bellamy's Organic | — | — | — |
| Sep 2026 | Gerber | — | — | — |
| Sep 2026 | Only Organic | — | — | — |
| Sep 2026 | Plum Organics | — | — | — |
| Sep 2026 | Wattie's | — | — | — |

## What is being compared

- **Bellamy's Organic**: Measured on the search term “bellamys”.
- **Gerber**: Measured on the search term “gerber gear”.
- **Only Organic**: Measured on the search term “only organic”.
- **Plum Organics**: Measured on the search term “plum organics”.
- **Wattie's**: Measured on the search term “watties”.

- [Bellamy's Organic](/demand/global-en/brands/bellamys-organic)
- [Gerber](/demand/global-en/brands/gerber-gear)
- [Only Organic](/demand/global-en/brands/only-organic)
- [Plum Organics](/demand/global-en/brands/plum-organics)
- [Wattie's](/demand/global-en/brands/watties)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby food brands worldwide?

In August 2026, Bellamy's Organic was the most searched among baby food brands worldwide, with an estimated 60.5K branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby food brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-food-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.