---
title: "Baby dummy brands: Which are searched most?"
description: "Compare the baby dummy brands people buy. Share of Search among Tommee Tippee, MAM, Philips Avent, Haakaa and Pigeon, the baby dummy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-dummy-brands"
publisher: "Brandwave"
---

# Baby dummy brands: Which are searched most?

Compare the baby dummy brands people buy. Share of Search among Tommee Tippee, MAM, Philips Avent, Haakaa and Pigeon, the baby dummy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby dummy brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tommee Tippee, 38.8%

## Which brand is most popular in search among baby dummy brands worldwide?

- In September 2026, Tommee Tippee was the most searched among baby dummy brands worldwide, with an estimated 286K branded searches and 38.8% estimated Share of Search within this set.
- MAM is in 2nd place, 11 percentage points behind at 27.8% Share of Search.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby dummy brands worldwide increased from 37% to 38.8%.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide decreased from 29.5% to 27.8%.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide decreased from 27.9% to 26.9%.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide increased from 4.7% to 5.5%.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby dummy brands worldwide peaked at 40.6% in July 2026 and was lowest at 34.5% in April 2026.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide peaked at 31.7% in January 2026 and was lowest at 24.9% in July 2026.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide peaked at 30.8% in May 2026 and was lowest at 26.1% in January 2026.
- Across the 12 months ending September 2026, Pigeon held steady: its estimated Share of Search among baby dummy brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tommee Tippee vs MAM: compare search popularity](/demand/global-en/compare/mam-vs-tommee-tippee): 38.8% against 27.8% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/global-en/compare/philips-avent-vs-tommee-tippee): 38.8% against 26.9% Share of Search.
- [Tommee Tippee vs Haakaa: compare search popularity](/demand/global-en/compare/haakaa-vs-tommee-tippee): 38.8% against 5.5% Share of Search.
- [MAM vs Philips Avent: compare search popularity](/demand/global-en/compare/mam-vs-philips-avent): 27.8% against 26.9% Share of Search.
- [MAM vs Haakaa: compare search popularity](/demand/global-en/compare/haakaa-vs-mam): 27.8% against 5.5% Share of Search.
- [Philips Avent vs Haakaa: compare search popularity](/demand/global-en/compare/haakaa-vs-philips-avent): 26.9% against 5.5% Share of Search.

## How did search popularity change for baby dummy brands worldwide in September 2026?

- Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 38.8% | 286K | -2.1% | Tommee Tippee |
| 2 | MAM | 27.8% | 205K | -0.5% | MAM |
| 3 | Philips Avent | 26.9% | 198K | 0.0% | Philips |
| 4 | Haakaa | 5.5% | 40.5K | 0.0% | Haakaa |
| 5 | Pigeon | 0.89% | 6.6K | 0.0% | Pigeon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tommee Tippee | 263K | 37% | 1 |
| Oct 2025 | MAM | 210K | 29.5% | 2 |
| Oct 2025 | Philips Avent | 198K | 27.9% | 3 |
| Oct 2025 | Haakaa | 33.1K | 4.7% | 4 |
| Oct 2025 | Pigeon | 6.2K | 0.87% | 5 |
| Nov 2025 | Tommee Tippee | 263K | 37.1% | 1 |
| Nov 2025 | MAM | 210K | 29.6% | 2 |
| Nov 2025 | Philips Avent | 198K | 27.9% | 3 |
| Nov 2025 | Haakaa | 33.1K | 4.7% | 4 |
| Nov 2025 | Pigeon | 6K | 0.85% | 5 |
| Dec 2025 | Tommee Tippee | 233K | 38.1% | 1 |
| Dec 2025 | MAM | 173K | 28.2% | 2 |
| Dec 2025 | Philips Avent | 168K | 27.4% | 3 |
| Dec 2025 | Haakaa | 33.1K | 5.4% | 4 |
| Dec 2025 | Pigeon | 5.5K | 0.9% | 5 |
| Jan 2026 | Tommee Tippee | 286K | 36.3% | 1 |
| Jan 2026 | MAM | 250K | 31.7% | 2 |
| Jan 2026 | Philips Avent | 206K | 26.1% | 3 |
| Jan 2026 | Haakaa | 40.5K | 5.1% | 4 |
| Jan 2026 | Pigeon | 6K | 0.76% | 5 |
| Feb 2026 | Tommee Tippee | 228K | 37.6% | 1 |
| Feb 2026 | MAM | 173K | 28.4% | 2 |
| Feb 2026 | Philips Avent | 168K | 27.6% | 3 |
| Feb 2026 | Haakaa | 33.1K | 5.4% | 4 |
| Feb 2026 | Pigeon | 5.7K | 0.94% | 5 |
| Mar 2026 | Tommee Tippee | 263K | 37% | 1 |
| Mar 2026 | MAM | 210K | 29.5% | 2 |
| Mar 2026 | Philips Avent | 198K | 27.9% | 3 |
| Mar 2026 | Haakaa | 33.1K | 4.7% | 4 |
| Mar 2026 | Pigeon | 6.3K | 0.89% | 5 |
| Apr 2026 | Tommee Tippee | 233K | 34.5% | 1 |
| Apr 2026 | MAM | 206K | 30.4% | 2 |
| Apr 2026 | Philips Avent | 198K | 29.3% | 3 |
| Apr 2026 | Haakaa | 33.1K | 4.9% | 4 |
| Apr 2026 | Pigeon | 6.5K | 0.96% | 5 |
| May 2026 | Tommee Tippee | 233K | 36.3% | 1 |
| May 2026 | Philips Avent | 198K | 30.8% | 2 |
| May 2026 | MAM | 173K | 26.8% | 3 |
| May 2026 | Haakaa | 33.1K | 5.1% | 4 |
| May 2026 | Pigeon | 5.8K | 0.91% | 5 |
| Jun 2026 | Tommee Tippee | 263K | 39.1% | 1 |
| Jun 2026 | Philips Avent | 198K | 29.5% | 2 |
| Jun 2026 | MAM | 172K | 25.5% | 3 |
| Jun 2026 | Haakaa | 33.1K | 4.9% | 4 |
| Jun 2026 | Pigeon | 6.6K | 0.98% | 5 |
| Jul 2026 | Tommee Tippee | 280K | 40.6% | 1 |
| Jul 2026 | Philips Avent | 198K | 28.7% | 2 |
| Jul 2026 | MAM | 172K | 24.9% | 3 |
| Jul 2026 | Haakaa | 33.1K | 4.8% | 4 |
| Jul 2026 | Pigeon | 6.6K | 0.95% | 5 |
| Aug 2026 | Tommee Tippee | 292K | 39.3% | 1 |
| Aug 2026 | MAM | 206K | 27.7% | 2 |
| Aug 2026 | Philips Avent | 198K | 26.7% | 3 |
| Aug 2026 | Haakaa | 40.5K | 5.5% | 4 |
| Aug 2026 | Pigeon | 6.6K | 0.89% | 5 |
| Sep 2026 | Tommee Tippee | 286K | 38.8% | 1 |
| Sep 2026 | MAM | 205K | 27.8% | 2 |
| Sep 2026 | Philips Avent | 198K | 26.9% | 3 |
| Sep 2026 | Haakaa | 40.5K | 5.5% | 4 |
| Sep 2026 | Pigeon | 6.6K | 0.89% | 5 |

## What is being compared

- **Haakaa**: Measured on the search term “haakaa”.
- **MAM**: Measured on the search terms “mam bottle”, “mam bottle steriliser”, “mam bottles”, “mam dummy”, “mam steriliser” and “mam teething toy”, summed into one figure.
- **Philips Avent**: Measured on the search terms “avent bottles” and “philips avent”, summed into one figure.
- **Pigeon**: Measured on the search terms “pigeon breast”, “pigeon breast pad”, “pigeon dummy” and “pigeon steriliser”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee bottles”, “tommee tippee pacifier” and “tommee tippee steriliser”, summed into one figure.

- [Haakaa](/demand/global-en/brands/haakaa)
- [MAM](/demand/global-en/brands/mam)
- [Philips Avent](/demand/global-en/brands/philips-avent)
- [Pigeon](/demand/global-en/brands/pigeon)
- [Tommee Tippee](/demand/global-en/brands/tommee-tippee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby dummy brands worldwide?

In September 2026, Tommee Tippee was the most searched among baby dummy brands worldwide, with an estimated 286K branded searches and 38.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby dummy brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/baby-dummy-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-dummy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.