--- title: "Baby carrier brands: Which brands are most popular in search?" description: "Compare the baby carrier brands parents buy. Share of Search among Tula, Ergobaby, BabyBjorn, Manduca and Konny, the baby carrier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/baby-carrier-brands" publisher: "Brandwave" --- # Baby carrier brands: Which brands are most popular in search? Compare the baby carrier brands parents buy. Share of Search among Tula, Ergobaby, BabyBjorn, Manduca and Konny, the baby carrier brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Baby carrier brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tula, 45.1% ## Which brand is most popular in search among baby carrier brands worldwide? - In August 2026, Tula was the most searched among baby carrier brands worldwide, with an estimated 201K branded searches and 45.1% estimated Share of Search within this set. - Ergobaby is in 2nd place, 20.4 percentage points behind at 24.7% Share of Search. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide increased from 20.5% to 24.7%. - Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide decreased from 20.5% to 16.6%. - Across the 11 months ending August 2026, Manduca’s estimated Share of Search among baby carrier brands worldwide increased from 6.1% to 7.4%. - Across the 11 months ending August 2026, Konny’s estimated Share of Search among baby carrier brands worldwide decreased from 7.5% to 6.1%. - Across the 11 months ending August 2026, Tula’s estimated Share of Search among baby carrier brands worldwide peaked at 50.2% in July 2026 and was lowest at 42% in May 2026. - Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby carrier brands worldwide peaked at 24.7% in April 2026 and was lowest at 18.4% in December 2025. - Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among baby carrier brands worldwide peaked at 20.7% in January 2026 and was lowest at 15.1% in July 2026. - Across the 11 months ending August 2026, Manduca’s estimated Share of Search among baby carrier brands worldwide peaked at 7.8% in June 2026 and was lowest at 5.4% in February 2026. - Across the 11 months ending August 2026, Konny’s estimated Share of Search among baby carrier brands worldwide peaked at 12.6% in May 2026 and was lowest at 5.5% in July 2026. - Across the 11 months ending August 2026, Ergobaby rose from 3rd to 2nd among baby carrier brands worldwide. - Across the 11 months ending August 2026, BabyBjorn fell from 2nd to 3rd among baby carrier brands worldwide. - Across the 11 months ending August 2026, Manduca rose from 5th to 4th among baby carrier brands worldwide. - Across the 11 months ending August 2026, Konny fell from 4th to 5th among baby carrier brands worldwide. - Across the 11 months ending August 2026, Tula held steady: its estimated Share of Search among baby carrier brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tula vs Ergobaby: compare search popularity](/demand/global-en/compare/ergobaby-vs-tula): 45.1% against 24.7% Share of Search. - [Tula vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-tula): 45.1% against 16.6% Share of Search. - [Tula vs Manduca: compare search popularity](/demand/global-en/compare/manduca-vs-tula): 45.1% against 7.4% Share of Search. - [Tula vs Konny: compare search popularity](/demand/global-en/compare/konny-vs-tula): 45.1% against 6.1% Share of Search. - [Ergobaby vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-ergobaby): 24.7% against 16.6% Share of Search. - [Ergobaby vs Manduca: compare search popularity](/demand/global-en/compare/ergobaby-vs-manduca): 24.7% against 7.4% Share of Search. - [Ergobaby vs Konny: compare search popularity](/demand/global-en/compare/ergobaby-vs-konny): 24.7% against 6.1% Share of Search. - [BabyBjorn vs Manduca: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-manduca): 16.6% against 7.4% Share of Search. - [BabyBjorn vs Konny: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-konny): 16.6% against 6.1% Share of Search. - [Manduca vs Konny: compare search popularity](/demand/global-en/compare/konny-vs-manduca): 7.4% against 6.1% Share of Search. ## How did search popularity change for baby carrier brands worldwide in August 2026? - In August 2026, Ergobaby gained estimated Share of Search among baby carrier brands worldwide, from 22.4% to 24.7%. - In August 2026, BabyBjorn gained estimated Share of Search among baby carrier brands worldwide, from 15.1% to 16.6%. - In August 2026, Manduca gained estimated Share of Search among baby carrier brands worldwide, from 6.8% to 7.4%. - In August 2026, Konny gained estimated Share of Search among baby carrier brands worldwide, from 5.5% to 6.1%. - In August 2026, Tula lost estimated Share of Search among baby carrier brands worldwide, from 50.2% to 45.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tula | 45.1% | 201K | -18.3% | Tula | | 2 | Ergobaby | 24.7% | 110K | 0.0% | Ergobaby | | 3 | BabyBjorn | 16.6% | 74K | 0.0% | BabyBjorn | | 4 | Manduca | 7.4% | 33.1K | 0.0% | Manduca | | 5 | Konny | 6.1% | 27.1K | 0.0% | Konny | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tula | 201K | 45.5% | 1 | | Oct 2025 | BabyBjorn | 90.5K | 20.5% | 2 | | Oct 2025 | Ergobaby | 90.5K | 20.5% | 3 | | Oct 2025 | Konny | 33.1K | 7.5% | 4 | | Oct 2025 | Manduca | 27.1K | 6.1% | 5 | | Nov 2025 | Tula | 201K | 44.7% | 1 | | Nov 2025 | BabyBjorn | 90.5K | 20.1% | 2 | | Nov 2025 | Ergobaby | 90.5K | 20.1% | 3 | | Nov 2025 | Konny | 40.5K | 9% | 4 | | Nov 2025 | Manduca | 27.1K | 6% | 5 | | Dec 2025 | Tula | 201K | 49.9% | 1 | | Dec 2025 | BabyBjorn | 74K | 18.4% | 2 | | Dec 2025 | Ergobaby | 74K | 18.4% | 3 | | Dec 2025 | Konny | 27.1K | 6.7% | 4 | | Dec 2025 | Manduca | 27.1K | 6.7% | 5 | | Jan 2026 | Tula | 201K | 46.1% | 1 | | Jan 2026 | BabyBjorn | 90.5K | 20.7% | 2 | | Jan 2026 | Ergobaby | 90.5K | 20.7% | 3 | | Jan 2026 | Konny | 27.1K | 6.2% | 4 | | Jan 2026 | Manduca | 27.1K | 6.2% | 5 | | Feb 2026 | Tula | 201K | 48.5% | 1 | | Feb 2026 | Ergobaby | 90.5K | 21.8% | 2 | | Feb 2026 | BabyBjorn | 74K | 17.8% | 3 | | Feb 2026 | Konny | 27.1K | 6.5% | 4 | | Feb 2026 | Manduca | 22.2K | 5.4% | 5 | | Mar 2026 | Tula | 201K | 46.4% | 1 | | Mar 2026 | Ergobaby | 90.5K | 20.9% | 2 | | Mar 2026 | BabyBjorn | 74K | 17.1% | 3 | | Mar 2026 | Konny | 40.5K | 9.4% | 4 | | Mar 2026 | Manduca | 27.1K | 6.3% | 5 | | Apr 2026 | Tula | 201K | 45.1% | 1 | | Apr 2026 | Ergobaby | 110K | 24.7% | 2 | | Apr 2026 | BabyBjorn | 74K | 16.6% | 3 | | Apr 2026 | Konny | 33.1K | 7.4% | 4 | | Apr 2026 | Manduca | 27.1K | 6.1% | 5 | | May 2026 | Tula | 201K | 42% | 1 | | May 2026 | Ergobaby | 110K | 23% | 2 | | May 2026 | BabyBjorn | 74K | 15.5% | 3 | | May 2026 | Konny | 60.5K | 12.6% | 4 | | May 2026 | Manduca | 33.1K | 6.9% | 5 | | Jun 2026 | Tula | 201K | 47.2% | 1 | | Jun 2026 | Ergobaby | 90.5K | 21.3% | 2 | | Jun 2026 | BabyBjorn | 74K | 17.4% | 3 | | Jun 2026 | Manduca | 33.1K | 7.8% | 4 | | Jun 2026 | Konny | 27.1K | 6.4% | 5 | | Jul 2026 | Tula | 246K | 50.2% | 1 | | Jul 2026 | Ergobaby | 110K | 22.4% | 2 | | Jul 2026 | BabyBjorn | 74K | 15.1% | 3 | | Jul 2026 | Manduca | 33.1K | 6.8% | 4 | | Jul 2026 | Konny | 27.1K | 5.5% | 5 | | Aug 2026 | Tula | 201K | 45.1% | 1 | | Aug 2026 | Ergobaby | 110K | 24.7% | 2 | | Aug 2026 | BabyBjorn | 74K | 16.6% | 3 | | Aug 2026 | Manduca | 33.1K | 7.4% | 4 | | Aug 2026 | Konny | 27.1K | 6.1% | 5 | | Sep 2026 | BabyBjorn | — | — | — | | Sep 2026 | Ergobaby | — | — | — | | Sep 2026 | Konny | — | — | — | | Sep 2026 | Manduca | — | — | — | | Sep 2026 | Tula | — | — | — | ## What is being compared - **BabyBjorn**: Measured on the search term “babybjorn”. - **Ergobaby**: Measured on the search term “ergobaby”. - **Konny**: Measured on the search term “konny”. - **Manduca**: Measured on the search term “manduca”. - **Tula**: Measured on the search term “tula”. - [BabyBjorn](/demand/global-en/brands/baby-bjorn) - [Ergobaby](/demand/global-en/brands/ergobaby) - [Konny](/demand/global-en/brands/konny) - [Manduca](/demand/global-en/brands/manduca) - [Tula](/demand/global-en/brands/tula) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among baby carrier brands worldwide? In August 2026, Tula was the most searched among baby carrier brands worldwide, with an estimated 201K branded searches and 45.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Baby carrier brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-carrier-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-carrier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.