---
title: "MAM vs Philips Avent: Which is searched more?"
description: "Which is more popular in search, MAM or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-bottle-brands/compare/mam-vs-philips-avent"
publisher: "Brandwave"
---

# MAM vs Philips Avent: Which is searched more?

Which is more popular in search, MAM or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAM and Philips Avent
- **Competitive set**: Baby bottle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **MAM Share of Search**: 25.4%
- **Philips Avent Share of Search**: 24.5%

## Which is more popular in search, MAM or Philips Avent?

- In September 2026, MAM had more branded searches than Philips Avent among baby bottle brands worldwide. MAM was estimated to have 205K branded searches compared to Philips Avent’s 198K, and held a 25.4% Share of Search versus Philips Avent’s 24.5%.
- The lead changed hands 2 times in the 12 months ending September 2026: Philips Avent took it in May 2026, MAM took it in August 2026.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby bottle brands worldwide moved from 26.8% to 25.4%, and its estimated monthly branded searches moved from 210K to 205K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby bottle brands worldwide moved from 25.3% to 24.5%, and its estimated monthly branded searches held steady at 198K.

## How did search popularity change for baby bottle brands worldwide in September 2026?

Neither MAM nor Philips Avent moved beyond provider rounding among baby bottle brands in Sep 2026.

## Month by month

| Month | MAM estimated searches | MAM Share of Search | MAM rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210K | 26.8% | 2 | 198K | 25.3% | 3 |
| Nov 2025 | 210K | 26.8% | 2 | 198K | 25.3% | 3 |
| Dec 2025 | 173K | 25.2% | 2 | 168K | 24.5% | 3 |
| Jan 2026 | 250K | 28.5% | 2 | 206K | 23.4% | 3 |
| Feb 2026 | 173K | 25.1% | 2 | 168K | 24.4% | 3 |
| Mar 2026 | 210K | 25.7% | 2 | 198K | 24.3% | 3 |
| Apr 2026 | 206K | 27.2% | 2 | 198K | 26.2% | 3 |
| May 2026 | 173K | 24.1% | 3 | 198K | 27.7% | 2 |
| Jun 2026 | 172K | 23.1% | 3 | 198K | 26.6% | 2 |
| Jul 2026 | 172K | 22.3% | 3 | 198K | 25.8% | 2 |
| Aug 2026 | 206K | 25.3% | 2 | 198K | 24.3% | 3 |
| Sep 2026 | 205K | 25.4% | 2 | 198K | 24.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using MAM’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAM**: Measured on the search terms “mam bottle”, “mam bottle steriliser”, “mam bottles”, “mam dummy” and “mam steriliser”, summed into one figure.
- **Philips Avent**: Measured on the search terms “avent bottles” and “philips avent”, summed into one figure.

- [MAM profile](/demand/global-en/brands/mam)
- [Philips Avent profile](/demand/global-en/brands/philips-avent)
- [All baby bottle brands worldwide](/demand/global-en/categories/baby-bottle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAM or Philips Avent?

In September 2026, MAM had more branded searches than Philips Avent among baby bottle brands worldwide. MAM was estimated to have 205K branded searches compared to Philips Avent’s 198K, and held a 25.4% Share of Search versus Philips Avent’s 24.5%.

## Cite this page

Brandwave. "MAM vs Philips Avent: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/baby-bottle-brands/compare/mam-vs-philips-avent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-bottle-brands/compare/mam-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.