---
title: "Baby bottle brands: Which brands are most popular in search?"
description: "Compare the baby bottle brands parents buy. Share of Search among Medela, Tommee Tippee, NUK, Philips Avent and Dr. Brown's, the baby bottle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-bottle-brands"
publisher: "Brandwave"
---

# Baby bottle brands: Which brands are most popular in search?

Compare the baby bottle brands parents buy. Share of Search among Medela, Tommee Tippee, NUK, Philips Avent and Dr. Brown's, the baby bottle brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby bottle brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Medela, 53.4%

## Which brand is most popular in search among baby bottle brands worldwide?

- In August 2026, Medela was the most searched among baby bottle brands worldwide, with an estimated 278K branded searches and 53.4% estimated Share of Search within this set.
- Tommee Tippee is in 2nd place, 27.4 percentage points behind at 26% Share of Search.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide decreased from 56.4% to 53.4%.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands worldwide increased from 24.2% to 26%.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide increased from 13.3% to 14.2%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among baby bottle brands worldwide peaked at 57.6% in February 2026 and was lowest at 51.2% in June 2026.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby bottle brands worldwide peaked at 27.1% in June 2026 and was lowest at 21.4% in February 2026.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide peaked at 16.1% in March 2026 and was lowest at 13.3% in October 2025.
- Across the 11 months ending August 2026, Philips Avent and Dr. Brown's held steady: their estimated Share of Search among baby bottle brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Medela vs Tommee Tippee: compare search popularity](/demand/global-en/compare/medela-vs-tommee-tippee): 53.4% against 26% Share of Search.
- [Medela vs NUK: compare search popularity](/demand/global-en/compare/medela-vs-nuk): 53.4% against 14.2% Share of Search.
- [Medela vs Philips Avent: compare search popularity](/demand/global-en/compare/medela-vs-philips-avent): 53.4% against 6.4% Share of Search.
- [Tommee Tippee vs NUK: compare search popularity](/demand/global-en/compare/nuk-vs-tommee-tippee): 26% against 14.2% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/global-en/compare/philips-avent-vs-tommee-tippee): 26% against 6.4% Share of Search.
- [NUK vs Philips Avent: compare search popularity](/demand/global-en/compare/nuk-vs-philips-avent): 14.2% against 6.4% Share of Search.

## How did search popularity change for baby bottle brands worldwide in August 2026?

- Estimated monthly branded searches for Dr. Brown's worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.
- Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Medela | 53.4% | 278K | +0.5% | Medela |
| 2 | Tommee Tippee | 26% | 135K | 0.0% | Tommee Tippee |
| 3 | NUK | 14.2% | 74K | 0.0% | NUK |
| 4 | Philips Avent | 6.4% | 33.1K | 0.0% | Philips |
| 5 | Dr. Brown's | 0.09% | 480 | +23.1% | Dr. Brown's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medela | 314K | 56.4% | 1 |
| Oct 2025 | Tommee Tippee | 135K | 24.2% | 2 |
| Oct 2025 | NUK | 74K | 13.3% | 3 |
| Oct 2025 | Philips Avent | 33.1K | 5.9% | 4 |
| Oct 2025 | Dr. Brown's | 880 | 0.16% | 5 |
| Nov 2025 | Medela | 294K | 54.8% | 1 |
| Nov 2025 | Tommee Tippee | 135K | 25.1% | 2 |
| Nov 2025 | NUK | 74K | 13.8% | 3 |
| Nov 2025 | Philips Avent | 33.1K | 6.2% | 4 |
| Nov 2025 | Dr. Brown's | 590 | 0.11% | 5 |
| Dec 2025 | Medela | 285K | 56.7% | 1 |
| Dec 2025 | Tommee Tippee | 110K | 21.9% | 2 |
| Dec 2025 | NUK | 74K | 14.7% | 3 |
| Dec 2025 | Philips Avent | 33.1K | 6.6% | 4 |
| Dec 2025 | Dr. Brown's | 320 | 0.06% | 5 |
| Jan 2026 | Medela | 355K | 57.2% | 1 |
| Jan 2026 | Tommee Tippee | 135K | 21.7% | 2 |
| Jan 2026 | NUK | 90.5K | 14.6% | 3 |
| Jan 2026 | Philips Avent | 40.5K | 6.5% | 4 |
| Jan 2026 | Dr. Brown's | 320 | 0.05% | 5 |
| Feb 2026 | Medela | 296K | 57.6% | 1 |
| Feb 2026 | Tommee Tippee | 110K | 21.4% | 2 |
| Feb 2026 | NUK | 74K | 14.4% | 3 |
| Feb 2026 | Philips Avent | 33.1K | 6.5% | 4 |
| Feb 2026 | Dr. Brown's | 320 | 0.06% | 5 |
| Mar 2026 | Medela | 302K | 53.8% | 1 |
| Mar 2026 | Tommee Tippee | 135K | 24.1% | 2 |
| Mar 2026 | NUK | 90.5K | 16.1% | 3 |
| Mar 2026 | Philips Avent | 33.1K | 5.9% | 4 |
| Mar 2026 | Dr. Brown's | 390 | 0.07% | 5 |
| Apr 2026 | Medela | 292K | 57.3% | 1 |
| Apr 2026 | Tommee Tippee | 110K | 21.6% | 2 |
| Apr 2026 | NUK | 74K | 14.5% | 3 |
| Apr 2026 | Philips Avent | 33.1K | 6.5% | 4 |
| Apr 2026 | Dr. Brown's | 390 | 0.08% | 5 |
| May 2026 | Medela | 292K | 57.3% | 1 |
| May 2026 | Tommee Tippee | 110K | 21.6% | 2 |
| May 2026 | NUK | 74K | 14.5% | 3 |
| May 2026 | Philips Avent | 33.1K | 6.5% | 4 |
| May 2026 | Dr. Brown's | 480 | 0.09% | 5 |
| Jun 2026 | Medela | 255K | 51.2% | 1 |
| Jun 2026 | Tommee Tippee | 135K | 27.1% | 2 |
| Jun 2026 | NUK | 74K | 14.9% | 3 |
| Jun 2026 | Philips Avent | 33.1K | 6.6% | 4 |
| Jun 2026 | Dr. Brown's | 720 | 0.14% | 5 |
| Jul 2026 | Medela | 276K | 53.3% | 1 |
| Jul 2026 | Tommee Tippee | 135K | 26% | 2 |
| Jul 2026 | NUK | 74K | 14.3% | 3 |
| Jul 2026 | Philips Avent | 33.1K | 6.4% | 4 |
| Jul 2026 | Dr. Brown's | 390 | 0.08% | 5 |
| Aug 2026 | Medela | 278K | 53.4% | 1 |
| Aug 2026 | Tommee Tippee | 135K | 26% | 2 |
| Aug 2026 | NUK | 74K | 14.2% | 3 |
| Aug 2026 | Philips Avent | 33.1K | 6.4% | 4 |
| Aug 2026 | Dr. Brown's | 480 | 0.09% | 5 |
| Sep 2026 | Dr. Brown's | — | — | — |
| Sep 2026 | Medela | — | — | — |
| Sep 2026 | NUK | — | — | — |
| Sep 2026 | Philips Avent | — | — | — |
| Sep 2026 | Tommee Tippee | — | — | — |

## What is being compared

- **Dr. Brown's**: Measured on the search term “drbrowns”.
- **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela com”, “medela freestyle”, “medela hands free”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure.
- **NUK**: Measured on the search term “nuk”.
- **Philips Avent**: Measured on the search term “avent bottles”.
- **Tommee Tippee**: Measured on the search term “tommee tippee”.

- [Dr. Brown's](/demand/global-en/brands/dr-browns)
- [Medela](/demand/global-en/brands/medela)
- [NUK](/demand/global-en/brands/nuk)
- [Philips Avent](/demand/global-en/brands/philips-avent)
- [Tommee Tippee](/demand/global-en/brands/tommee-tippee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby bottle brands worldwide?

In August 2026, Medela was the most searched among baby bottle brands worldwide, with an estimated 278K branded searches and 53.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby bottle brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-bottle-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-bottle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.