---
title: "Baby bath tubs: Which brands are most popular in search?"
description: "Compare the baby bath tubs people buy. Share of Search among Munchkin, Fisher-Price, Skip Hop, Shnuggle, Summer Infant and BOON, the baby bath tubs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/baby-bath-tubs"
publisher: "Brandwave"
---

# Baby bath tubs: Which brands are most popular in search?

Compare the baby bath tubs people buy. Share of Search among Munchkin, Fisher-Price, Skip Hop, Shnuggle, Summer Infant and BOON, the baby bath tubs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Baby bath tubs
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Munchkin, 53.6%

## Which brand is most popular in search among baby bath tubs worldwide?

- In August 2026, Munchkin was the most searched among baby bath tubs worldwide, with an estimated 368K branded searches and 53.6% estimated Share of Search within this set.
- Fisher-Price is in 2nd place, 17.8 percentage points behind at 35.8% Share of Search.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide decreased from 55.2% to 53.6%.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide decreased from 36.9% to 35.8%.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide increased from 6.1% to 8.8%.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby bath tubs worldwide peaked at 58.4% in February 2026 and was lowest at 46.2% in November 2025.
- Across the 11 months ending August 2026, Fisher-Price’s estimated Share of Search among baby bath tubs worldwide peaked at 46.8% in December 2025 and was lowest at 31.9% in February 2026.
- Across the 11 months ending August 2026, Skip Hop’s estimated Share of Search among baby bath tubs worldwide peaked at 8.8% in August 2026 and was lowest at 5.1% in December 2025.
- Across the 11 months ending August 2026, Shnuggle, Summer Infant and BOON held steady: their estimated Share of Search among baby bath tubs worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Munchkin vs Fisher-Price: compare search popularity](/demand/global-en/compare/fisher-price-vs-munchkin): 53.6% against 35.8% Share of Search.
- [Munchkin vs Skip Hop: compare search popularity](/demand/global-en/compare/munchkin-vs-skip-hop): 53.6% against 8.8% Share of Search.
- [Fisher-Price vs Skip Hop: compare search popularity](/demand/global-en/compare/fisher-price-vs-skip-hop): 35.8% against 8.8% Share of Search.

## How did search popularity change for baby bath tubs worldwide in August 2026?

- In August 2026, Skip Hop gained estimated Share of Search among baby bath tubs worldwide, from 7.3% to 8.8%.
- In August 2026, Munchkin lost estimated Share of Search among baby bath tubs worldwide, from 54.5% to 53.6%.
- In August 2026, Fisher-Price lost estimated Share of Search among baby bath tubs worldwide, from 36.4% to 35.8%.
- Estimated monthly branded searches for Shnuggle worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Summer Infant worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Munchkin | 53.6% | 368K | 0.0% | Munchkin |
| 2 | Fisher-Price | 35.8% | 246K | 0.0% | Mattel |
| 3 | Skip Hop | 8.8% | 60.5K | +22.2% | Skip Hop |
| 4 | Shnuggle | 1.4% | 9.9K | 0.0% | Shnuggle |
| 5 | Summer Infant | 0.23% | 1.6K | -15.8% | Summer Infant |
| 6 | BOON | 0.06% | 390 | +21.9% | BOON |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Munchkin | 450K | 55.2% | 1 |
| Oct 2025 | Fisher-Price | 301K | 36.9% | 2 |
| Oct 2025 | Skip Hop | 49.5K | 6.1% | 3 |
| Oct 2025 | Shnuggle | 12.1K | 1.5% | 4 |
| Oct 2025 | Summer Infant | 1.9K | 0.23% | 5 |
| Oct 2025 | BOON | 390 | 0.05% | 6 |
| Nov 2025 | Fisher-Price | 450K | 46.2% | 1 |
| Nov 2025 | Munchkin | 450K | 46.2% | 2 |
| Nov 2025 | Skip Hop | 60.5K | 6.2% | 3 |
| Nov 2025 | Shnuggle | 12.1K | 1.2% | 4 |
| Nov 2025 | Summer Infant | 1.9K | 0.19% | 5 |
| Nov 2025 | BOON | 320 | 0.03% | 6 |
| Dec 2025 | Fisher-Price | 450K | 46.8% | 1 |
| Dec 2025 | Munchkin | 450K | 46.8% | 2 |
| Dec 2025 | Skip Hop | 49.5K | 5.1% | 3 |
| Dec 2025 | Shnuggle | 9.9K | 1% | 4 |
| Dec 2025 | Summer Infant | 1.9K | 0.2% | 5 |
| Dec 2025 | BOON | 260 | 0.03% | 6 |
| Jan 2026 | Munchkin | 450K | 54.5% | 1 |
| Jan 2026 | Fisher-Price | 301K | 36.4% | 2 |
| Jan 2026 | Skip Hop | 60.5K | 7.3% | 3 |
| Jan 2026 | Shnuggle | 12.1K | 1.5% | 4 |
| Jan 2026 | Summer Infant | 2.4K | 0.29% | 5 |
| Jan 2026 | BOON | 320 | 0.04% | 6 |
| Feb 2026 | Munchkin | 368K | 58.4% | 1 |
| Feb 2026 | Fisher-Price | 201K | 31.9% | 2 |
| Feb 2026 | Skip Hop | 49.5K | 7.8% | 3 |
| Feb 2026 | Shnuggle | 9.9K | 1.6% | 4 |
| Feb 2026 | Summer Infant | 1.9K | 0.3% | 5 |
| Feb 2026 | BOON | 320 | 0.05% | 6 |
| Mar 2026 | Munchkin | 368K | 54.4% | 1 |
| Mar 2026 | Fisher-Price | 246K | 36.4% | 2 |
| Mar 2026 | Skip Hop | 49.5K | 7.3% | 3 |
| Mar 2026 | Shnuggle | 9.9K | 1.5% | 4 |
| Mar 2026 | Summer Infant | 2.4K | 0.35% | 5 |
| Mar 2026 | BOON | 390 | 0.06% | 6 |
| Apr 2026 | Munchkin | 368K | 54.4% | 1 |
| Apr 2026 | Fisher-Price | 246K | 36.4% | 2 |
| Apr 2026 | Skip Hop | 49.5K | 7.3% | 3 |
| Apr 2026 | Shnuggle | 9.9K | 1.5% | 4 |
| Apr 2026 | Summer Infant | 2.4K | 0.35% | 5 |
| Apr 2026 | BOON | 320 | 0.05% | 6 |
| May 2026 | Munchkin | 368K | 54.5% | 1 |
| May 2026 | Fisher-Price | 246K | 36.4% | 2 |
| May 2026 | Skip Hop | 49.5K | 7.3% | 3 |
| May 2026 | Shnuggle | 9.9K | 1.5% | 4 |
| May 2026 | Summer Infant | 1.9K | 0.28% | 5 |
| May 2026 | BOON | 320 | 0.05% | 6 |
| Jun 2026 | Munchkin | 368K | 58.4% | 1 |
| Jun 2026 | Fisher-Price | 201K | 31.9% | 2 |
| Jun 2026 | Skip Hop | 49.5K | 7.8% | 3 |
| Jun 2026 | Shnuggle | 9.9K | 1.6% | 4 |
| Jun 2026 | Summer Infant | 1.9K | 0.3% | 5 |
| Jun 2026 | BOON | 320 | 0.05% | 6 |
| Jul 2026 | Munchkin | 368K | 54.5% | 1 |
| Jul 2026 | Fisher-Price | 246K | 36.4% | 2 |
| Jul 2026 | Skip Hop | 49.5K | 7.3% | 3 |
| Jul 2026 | Shnuggle | 9.9K | 1.5% | 4 |
| Jul 2026 | Summer Infant | 1.9K | 0.28% | 5 |
| Jul 2026 | BOON | 320 | 0.05% | 6 |
| Aug 2026 | Munchkin | 368K | 53.6% | 1 |
| Aug 2026 | Fisher-Price | 246K | 35.8% | 2 |
| Aug 2026 | Skip Hop | 60.5K | 8.8% | 3 |
| Aug 2026 | Shnuggle | 9.9K | 1.4% | 4 |
| Aug 2026 | Summer Infant | 1.6K | 0.23% | 5 |
| Aug 2026 | BOON | 390 | 0.06% | 6 |
| Sep 2026 | BOON | — | — | — |
| Sep 2026 | Fisher-Price | — | — | — |
| Sep 2026 | Munchkin | — | — | — |
| Sep 2026 | Shnuggle | — | — | — |
| Sep 2026 | Skip Hop | — | — | — |
| Sep 2026 | Summer Infant | — | — | — |

## What is being compared

- **BOON**: Measured on the search term “boon architects”.
- **Fisher-Price**: Measured on the search term “fisher price”.
- **Munchkin**: Measured on the search term “munchkin”.
- **Shnuggle**: Measured on the search term “shnuggle bath”.
- **Skip Hop**: Measured on the search term “skip hop”.
- **Summer Infant**: Measured on the search term “summer infant”.

- [BOON](/demand/global-en/brands/boon)
- [Fisher-Price](/demand/global-en/brands/fisher-price)
- [Munchkin](/demand/global-en/brands/munchkin)
- [Shnuggle](/demand/global-en/brands/shnuggle)
- [Skip Hop](/demand/global-en/brands/skip-hop)
- [Summer Infant](/demand/global-en/brands/summer-infant)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among baby bath tubs worldwide?

In August 2026, Munchkin was the most searched among baby bath tubs worldwide, with an estimated 368K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Baby bath tubs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/baby-bath-tubs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/baby-bath-tubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.